JUST WRAPPED Welcome to “Just Wrapped,” a monthly summary of what our team has been up to. Every year, we plan events like corporate parties, virtual experiences, concerts, and charity galas. This list is just a small peek behind the curtain. Last month was all about Vegas, baby! Our team flew to the gambling capital for the International Council of Shopping Centers’ retail conference, ICSC 2022 Las Vegas, from May 22-24. While we were there, we threw two creative client events that attendees won’t forget. MerEATian — On May 23, Eventique orchestrated MerEATian, a 600-seat brunch event for Meridian Capital Group. The event featured a look back at more than 30 years of food trends, from Chinese chicken salad to kombucha, matcha, quinoa, and plant-based foods. The theme was a hit, and the food was absolutely delicious. The ICSC ReCon Party— It was a pleasure to reprise our planning efforts for Related Urban Management’s ICSC ReCon Party this year. In 2019, we transformed the Nobu Villa at Caesars Palace into a “hall of fame” of Related’s signature properties. Guests loved wandering through the 3D topiary models of the Japanese garden and enjoying food collaborations from Related’s top chef partners including Jose Andres and Thomas Keller. For this year’s event, we once again reconceptualized the versatile space, flipping the room to accommodate a series of simultaneous, high-level, C-Suite meetings during the retail conference. At the Nobu Villa, guests entered a revamped “hall of fame” that used laser-sharp hero images in lightboxes to give the impression they were looking out onto iconic Related locations rather than the Vegas Strip. Attendees also enjoyed cocktails and live entertainment on the outdoor deck. We Checked Vegas Off Our To-Do List
Meet a Berklee Legend!
STEFANO ONCE PLANNED COLLEGE PARTIES Now He Crafts Futuristic Corporate Events
He worked overtime to show Liron just how passionate he was about our work and truly found his niche in the more futuristic side of what we do. Today, Stefano has left the title of intern far behind. He’s a senior production coordinator who helps transform our events from ideas to experiences — and digs deep to find up-and-coming technologies that help our clients realize their most ambitious event goals. One of his recent discoveries was a holographic media device that allowed the investment company Schroders to “beam” their CEO across the country for a town hall event in a 4K life-sized holographic display. The hologram was streamed live and incredibly realistic. “When people saw it they were like, ‘Oh wait, is there a person in that box?’” Stefano recalls. Thanks to this technology, Schroders’ CEO was able to attend the event while staying true to the company’s goal of reducing its carbon footprint by 2030. Stefano has also played a key role incorporating high-tech aspects, like NFTs, into Eventique’s events for NFT.NYC and beyond. (Read more about that on Pg. 4.) “I’m producing very old-school events with a deep understanding of the audio-visual and production side of things, but also always trying to look out for new cutting-edge tech we can implement in creative ways,” Stefano says. Today, Stefano’s home still doubles as an event space, just like it did in his college days. When he isn’t working, he’s busy inviting musicians from around the country to perform at live studio sessions in his basement! “I feel music is really stimulating to my creative process,” he says. Keep an eye on future issues of this publication to see more of Stefano’s creativity at work.
When Stefano Genova moved to the U.S. from Italy in 2015, he had no idea a future in corporate event planning lay before him. He came to America on scholarship to study music — specifically music business and composition. At Berklee College of Music in Boston, he spent his days playing the bass and learning how to represent artists and broker record deals. His destiny seemed clear … until inspiration hit. “I experienced this story of transformation,” Stefano says. “I felt the urge to be in charge of the big picture: not just getting on a stage playing music and calling it a day, but being in charge of the production and every aspect of that interplay between the show and the event. I had this insane idea of basically running a music club out of my apartment in Boston. So, I started this very DIY, not very legal, series of events in my own place!” Stefano went all-in. These weren’t your stereotypical college parties. He strategized the music, visual arts, and even the food he’d serve down to the last crumb. Before long, crowds of 250 Berklee students were cramming into his apartment on weekends to enjoy the most underground club scene in town. “My goal was to create this situation where people forgot where they were and really let creativity flow and humanity flow. There were no boundaries, no prejudices,” Stefano says. Stefano hosted more than 40 of these events during his college years, telling attendees to “Take off their shoes and their prejudice” at the door. Today, there are still rumors about the club that once was, and Stefano is a local legend on the Berklee campus! In 2019, Stefano decided to take his event side-hustle to the next level. He moved to New York City to pursue a career as an event producer and landed an internship at Eventique. In those early days, not even a broken leg could keep him away from an event site!
Stefano at a Glance Musical Inspiration: Bassist Jaco Pastorius Last Movie Seen: “The Power of the Dog” Recently Collaborated With: Grammy-winning pianist Leo Genovese Favorite Recent Documentary: “The Jazz Loft According to W. Eugene Smith” Favorite Way to Relax: Listening to music or dining out with friends Current Personal Project: Getting a motorbike license
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