DUSTIN SERVAIS ’24
MAJOR Marketing HOMETOWN New Franken, Wis. ORGANIZATION
Floor Tape Store Cape Coral, Fla. TITLE Digital Marketing Intern
What I did: Created a comprehensive digital media marketing strategy for Floortapestore. com, focusing on improving website traffic, content creation, and social media engagement. Implemented immediate actions, including optimizing product images and descriptions, and analyzing Google Analytics. Identified and removed unnecessary applications from Shopify Created diverse content for social media platforms, including Facebook, and YouTube, to increase brand visibility and engagement. Monitored and analyzed the impact of implemented strategies on website traffic and sales, making adjustments as needed. What I liked: There are so many factors that i enjoyed about this internship. The first thing i enjoyed was working with Doug to develop a marketing strategy to work on over the past couple months. Seeing how well or not well our ideas worked gave my valuable experiences I can carry over into a full-time job. I also liked the ability to practice analyzing data from actual companies. Lastly I enjoyed utilizing some of the tools I’ve learned through college like Canvas, Adobe products and even new AI tools to leverage content creation.
Future Dream Job: Marketing advisor.
SENTRY SCHOOL OF BUSINESS AND ECONOMICS
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