HOUSINGNEWS REPORT
FEATURED ARTICLE
The Data Economy Traditionally the goal of every business has been to sell more and see profits rise as a result. With artificial intelligence (AI) – an expression which broadly includes such things as robots, machine learning, software, deep learning, 3-D printing, and automation — the path to profitability in the new data economy now involves
Boomerang. “We can analyze hundreds of millions of records, compare them to current market conditions and then give our client information that allows them to better service their existing borrowers, or even future borrowers. For instance, we tell our mortgage clients the moment an existing customer has 75 percent LTV in their home or when a prospect needs to get a call because they NOW are a good fit for a loan product. We do all of this with almost no effort from our clients.” Moving electrons back and forth in new ways will radically change both industries, and like all revolutions there will be both winners and losers. Ten years from now some of today’s largest and most important players are likely to be gone, replaced by – well, that is the big question, isn’t it?
revolutionary tools with the capacity to produce more, extract new efficiencies, reduce costs, and improve margins. It’s the difference between digging a canal with tractors and using spoons.
In the same way that all matter is built from atoms, AI is constructed from
We can analyze hundreds of millions of records, compare them to current market conditions and then give our client information that allows them to better service their existing borrowers, or even future borrowers.”
Alex Kutsishin Co-Founder and Chief ROI Booster, Sales Boomerang
Rise of Equity Rich Homeowners Equity Rich* Homeowners Pct Equity Rich
16,000,000
30.0%
14,000,000
25.0%
12,000,000
20.0%
10,000,000
15.0%
8,000,000
6,000,000
10.0%
4,000,000
5.0%
2,000,000
0.0%
0
JUNE 2017
ATTOM DATA SOLUTIONS • P2
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