Amplifying Innovation Through Strategic Communication
Millie Abila Strategic Communications & Public Relations Manager, AfriLabs
At AfriLabs, we understand that innovation doesn’t thrive in silence— it requires visibility, dialogue, and connection. That’s why we place strategic communication at the heart of our work, amplifying the voices of African innovators, startups, and ecosystems across the continent.
In 2024, our communication efforts focused on showcasing the incredible impact of the African innovation ecosystem, bringing attention to the transformative work of innovation hubs, entrepreneurs, and organizations that are shaping the future. Through carefully crafted campaigns, digital storytelling, and impactful media partnerships, we’ve made sure that the world sees Africa not just as a continent of opportunity, but as a leader in innovation. Our efforts have yielded significant results: our follower growth surged by 24.6%, increasing from 85,808 to 106,882. Additionally, our video views rose by 4.5%, reaching a total of 46,103 views, while shares skyrocketed by 30.1%, climbing from 6,472 to
8,418. We also saw a 5.9% increase in reactions, growing from 52,675 to 55,800. Our approach has been data- driven, leveraging insights to tailor messages that resonate with diverse audiences— governments, development
partners, investors, and the public. By spotlighting the
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