1-888-638-3222 MYFITBODYBOOTCAMP.COM MAY/JUNE 2018
DON’T LET THE IDEA FAIRY STEAL YOUR MONEY WHY THE IDEA FAIRY WILL DO MORE DAMAGE TO YOUR BUSINESS THAN ANYTHING ELSE
The greatest danger entrepreneurs face is not competition, the economy, or other external forces. It’s the Idea Fairy. The Idea Fairy is the little voice that comes to highly creative people like us every few days — or even every few hours — and says, “Hey, what if we tried this instead?” or “Let’s go make our own T-shirts!” If you let the Idea Fairy take control of your business, the absolute best- case scenario is that your business will stall. Your membership will stop growing, your revenue will plateau, and your profits will dwindle as your overhead creeps up and your competition sucks away your members. The worst-case scenario is that your business will fall apart immediately. The solution to this problem is discipline and focus. Instead of letting the Idea Fairy steal your money and put your family’s future at risk, you need to have tunnel vision, focusing on the only three things that will grow your business: DELEGATE to your team, MOTIVATE them to do their best work, and relentlessly SELL your program. Let me be fully transparent with you: Being a founder is brutally difficult. In my journey to create the Fit Body Boot Camp model and expand it across the world, I’ve had anxiety attacks so bad I thought they were heart attacks. I’ve lost tens of thousands of dollars from my own pocket because of the mistakes I made with earlier versions of the franchise. I was happy to do all of this because I wanted to create a simple, easy model that would allow me to do the work I love and make a great profit from it. You shouldn’t have to go through the struggles I went through, but if you listen to the Idea Fairy, you will. If you want to succeed as a Fit Body Boot Camp owner, do exactly what our business coaches tell you to. Follow our model exactly as it was designed. Don’t worry about printing your own T-shirts or adding yoga or anything like that. Those are distractions that will steal the food off your family’s table. REMEMBER WHY YOU JOINED A FRANCHISE
EMBRACE DISCIPLINE AND FOCUS
Think about this for a second: We have successful locations in places as different as Daphne, Alabama and Detroit, Michigan. I’ve worked closely with each of our top-performing owners to figure out what they do to maintain this level of success. The answer is simple: They embrace discipline and focus. They say no to the Idea Fairy! They do exactly what our business coaches tell them. They take the parts of our model that already work and they pour 1,000 percent of their focus and energy into their business. They use the marketing systems we give them — usually 3–5 of them at once. They sell using the Close Clients system and relentlessly practice it with their team to push their closing rate even higher. My sacred promise to you as a Fit Body Boot Camp owner is that I will give you a vehicle to financial freedom, personal fulfillment, and positive impact. All I need you to do is trust me, ignore the Idea Fairy, and keep your eyes on the road. Bedros Keuilian WWW.MYFITBODYBOOTCAMP.COM 1
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