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1-888-638-3222 MYFITBODYBOOTCAMP.COM MAY/JUNE 2018
DON’T LET THE IDEA FAIRY STEAL YOUR MONEY WHY THE IDEA FAIRY WILL DO MORE DAMAGE TO YOUR BUSINESS THAN ANYTHING ELSE
The greatest danger entrepreneurs face is not competition, the economy, or other external forces. It’s the Idea Fairy. The Idea Fairy is the little voice that comes to highly creative people like us every few days — or even every few hours — and says, “Hey, what if we tried this instead?” or “Let’s go make our own T-shirts!” If you let the Idea Fairy take control of your business, the absolute best- case scenario is that your business will stall. Your membership will stop growing, your revenue will plateau, and your profits will dwindle as your overhead creeps up and your competition sucks away your members. The worst-case scenario is that your business will fall apart immediately. The solution to this problem is discipline and focus. Instead of letting the Idea Fairy steal your money and put your family’s future at risk, you need to have tunnel vision, focusing on the only three things that will grow your business: DELEGATE to your team, MOTIVATE them to do their best work, and relentlessly SELL your program. Let me be fully transparent with you: Being a founder is brutally difficult. In my journey to create the Fit Body Boot Camp model and expand it across the world, I’ve had anxiety attacks so bad I thought they were heart attacks. I’ve lost tens of thousands of dollars from my own pocket because of the mistakes I made with earlier versions of the franchise. I was happy to do all of this because I wanted to create a simple, easy model that would allow me to do the work I love and make a great profit from it. You shouldn’t have to go through the struggles I went through, but if you listen to the Idea Fairy, you will. If you want to succeed as a Fit Body Boot Camp owner, do exactly what our business coaches tell you to. Follow our model exactly as it was designed. Don’t worry about printing your own T-shirts or adding yoga or anything like that. Those are distractions that will steal the food off your family’s table. REMEMBER WHY YOU JOINED A FRANCHISE
EMBRACE DISCIPLINE AND FOCUS
Think about this for a second: We have successful locations in places as different as Daphne, Alabama and Detroit, Michigan. I’ve worked closely with each of our top-performing owners to figure out what they do to maintain this level of success. The answer is simple: They embrace discipline and focus. They say no to the Idea Fairy! They do exactly what our business coaches tell them. They take the parts of our model that already work and they pour 1,000 percent of their focus and energy into their business. They use the marketing systems we give them — usually 3–5 of them at once. They sell using the Close Clients system and relentlessly practice it with their team to push their closing rate even higher. My sacred promise to you as a Fit Body Boot Camp owner is that I will give you a vehicle to financial freedom, personal fulfillment, and positive impact. All I need you to do is trust me, ignore the Idea Fairy, and keep your eyes on the road. Bedros Keuilian WWW.MYFITBODYBOOTCAMP.COM 1
Published by The Newsletter Pro . www.TheNewsletterPro.com
FIT BODY IS GETTING A MAKEOVER! CATCH A GLIMPSE OF OUR EYE-CATCHING NEW BUILD-OUT DESIGN
Change is here, and it’s never looked better! We’re proud to announce that FBBC 4.0 — our sleek, new, high-end build-out — is in the works!
This new design scheme will
eventually roll out to our websites, gear, print, and pretty much anything else “Fit Body.” But for now, we’re just focusing on our new build-out.
Because of our rapid worldwide growth and popularity, we’re starting to see a lot of FBBC copycats. Obviously, they’re doomed to fail because they can’t deliver our same level of service and results. Still, we want to make sure your prospects know that you are a legitimate Fit Body Boot Camp, so we are innovating faster than the copycats can keep up with us. Plus, when new leads walk through your doors, they’ll notice how upscale and inviting your boot camp looks. They’ll lower their sales guard and become even easier to close. While we’re still finalizing everything, here’s a sneak peek at what you can expect: • Modernized wood flooring • Black ceilings and light gray walls • An expression wall with customized artwork • A custom-made front desk • And much more ...
As FBBC owner Dustin “The Mogul” Bogle likes to point out, you can easily fund your entire 4.0 renovation by running one good Paid-in-Full Special.
Because we recognize the time and budget you’ll need to implement this upgrade, these changes won’t be fully enforced until spring of 2019.
So you can make plans to begin implementing these changes, keep your eyes on the Fit Body Family Facebook group and your email inbox as we unveil 4.0. We can’t wait to bring a new level of class to the Fit Body brand — and to your boot camp!
HQ SPOTLIGHT: TRISH CHAN GROWING THE FAMILY THROUGH PERSONAL RELATIONSHIPS
Every call starts with something different.
Her personality embodies what Fit Body is about: caring enough to go the extra mile for someone. For example, she once refused to take money from a prospect suffering from the aftermath of Hurricane Harvey because she knew he needed to land on his feet first. “The ability to have a connection with someone halfway across the world and help them realize they can take control of their future is so rewarding,” she says.
At 8 a.m., Trish Chan talks to Steve and learns the names of his kids — all four of them. At noon, she hears all about Erica’s weekend trip to the emergency room for pneumonia. 3 p.m. rolls around, and Joseph, another potential franchisee, gushes about his upcoming vacation plans. This year, he’s going to Jamaica.
She listens to every word. And her clients love her for that.
Trish is one of Fit Body’s highest-performing Franchise Business Advisors. In her role, she screens hundreds of people interested in purchasing a Fit Body Boot Camp, and she determines whether they’d make a good fit as an owner or not. It’s arguably the hardest and most important role at HQ because the success of our entire franchise hinges on how well our boot camps do. Yet she always finds joy and purpose in what she does. “I love working with people in general — seeing them take a leap of faith, overcome their fears, and decide to pursue their passions, then watching them live out their dreams and achieve a better life,” says Trish. It’s her warm personality that makes a person she just met feel like they’ve known her forever. Trish can somehow turn an overwhelming legal document into a chance to connect with a client.
She also attributes a lot of her success to the support of her teammates, who push her to perform at her very best.
“Every single person here is elite,” she says. “We have a clear vision of our mission, so it’s pretty seamless working with everyone. We support and look after each other. I couldn’t have asked for better human beings to surround myself with.”
Know that you’re always in good hands with fighter jets like Trish.
Fun Fact: Trish learned how to swim before she learned how to walk. She loves soup and hiking with her two dogs, Chop and Suey. Her biggest fears? Doorknobs and ostriches.
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WHY YOU WANT SEROTONIN HIGHS, NOT DOPAMINE HIGHS Do you live for dopamine or serotonin? Dopamine is a hormone the body releases that gives you an immediate high and feels good. It doesn’t last long.Someone could get a dopamine high from running a popular Facebook ad. But if they’re not converting any of those leads into clients, then what are they really doing? Serotonin is what gives you peace of mind, better sleep, and stress reduction. Long-term success generates serotonin. KPIS LEAD TO SEROTONIN HIGHS KPIs are serotonin-driven. Long- term serotonin highs come when you scale your business for the long haul. It’s better for your body and your psyche. KPIS will help you scale your business and reach those serotonin highs. Let’s say someone does $44,000 a month out of his gym. However, $41,000 of it is expenses, and just $3,000 of it is what he takes home. What are his key performance indicators, and what are the metrics? Does he know what his payroll is? What percentage of his revenue is payroll? It’s not sexy, but it will improve his business and leave him feeling satisfied. Always track those KPIs, and you’ll level up faster than ever before. WHY KPIS ARE ESSENTIAL FOR YOUR FITNESS BUSINESS HOW KPIS CAN MAKE YOU A HAPPIER, MORE SUCCESSFUL ENTREPRENEUR
There’s an old saying: “That which is not tracked is not improved.” If we can’t track and measure something, we can’t improve it. It’s not the sexy part of business. The sexy part of business is when you run a Facebook ad and people comment and like it. Instant gratification. But you need KPIs to track your growth in business. For entrepreneurs, KPIs lead to long-term success and happiness. WHAT ARE KPIS? A KPI is a key performance indicator. A CEO’s KPI, for example, might be based on how many news outlets, radio shows, and podcasts they’re featured on. If they’re not generating enough traffic for the company, the sales team can’t convert that traffic into prospects and leads, and then into paying clients. You have your own KPIs too. What is your closing rate? How much revenue do you make per month? Per week? When we don’t hit those KPIs, we go right into problem-solving to see how we can increase leads, generate more revenue, budget expenses better, and manage payroll properly. So how do KPIs affect your happiness? Let’s first talk about the two major hormones that play a role in human happiness.
WELCOME TO OUR NEWEST FBBC LOCATIONS!
BIRMINGHAM, AL GARDEN GROVE, CA PASADENA, CA FULLERTON, CA HACIENDA HEIGHTS, CA COSTA MESA, CA
CORVALLIS, OR ALBANY, OR
WIXOM, MI FARGO, ND MOUNT SINAI, NY SOYOSSET, NY HICKSVILLE, NY ISLIP, NY FORT WORTH, TX
LARGO, FL TAMPA, FL ATLANTA, GA LAWRENCEVILLE, GA
WESTMINISTER, CA DIAMOND BAR, CA CASTLE ROCK, CO
NORCROSS, GA CHESTERTON, IN MIDDLEVILLE, MI
LONDON, ON (CANADA) HAMILTON, ON (CANADA)
WWW.MYFITBODYBOOTCAMP.COM 3
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
5867 PINE AVE. CHINO HILLS, CA 91709
INSIDE THIS ISSUE
WHY THE IDEA FAIRY WILL DO MORE DAMAGE TO YOUR BUSINESS THAN ANYTHING ELSE PAGE 1
FIT BODY IS GETTING A MAKEOVER!
HOW TRISH CHAN GROWS THE FAMILY THROUGH PERSONAL RELATIONSHIPS PAGE 2 WHY KPIS ARE ESSENTIAL FOR YOUR FITNESS BUSINESS PAGE 3
KICK ASS IN BUSINESS (AND IN LIFE) PAGE 4
‘MAN UP’ NOW AVAILABLE FOR PREORDER!
KICK ASS IN BUSINESS (AND IN LIFE)
Bedros went crazy (again). He usually drops nuggets of entrepreneurial wisdom in the form of two-minute videos, 500-word blogs, and daily social media posts. Bite-sized chunks of wisdom that you can use immediately. But there are only three scenarios where he goes absolutely bananas and unloads a gold mine of thousands of dollars’ worth of knowledge at once: • His private coaching sessions • His live events • His books — and his latest book is available for preorder now! “Man Up,” Bedros’ upcoming book, teaches you to stop making excuses, take control of your situation, and live up to your fullest potential — in business and in life. Want it? It’s now available for preorder! Over 80 percent of entrepreneurs never achieve their desired outcome or reach their full potential. In a business landscape ripe with opportunity, that’s just sad. This book is about becoming a more effective leader of others by becoming a more effective leader of yourself. It’s about becoming an expert communicator and developing emotional resilience so you can survive the pressures of entrepreneurship and come out on the other side with a thriving business.
You’ll hear stories Bedros has never shared before and learn some shocking behind-the- scenes details from the early days of FBBC. Best of all, Bedros will teach you how to become a “fighter jet.” That means you’ll become a decisive leader with command over your emotions, who attracts a fleet of fellow fighter jets to work alongside you. You’ll gain the discipline it takes to operate at the highest level.
Bedros didn’t come up with these ideas on a whim. They’re the products of years of personal experience in the trenches, along with his experience in entrepreneurial consulting at every stage of success. Learn from the embarrassing mistakes Bedros has already made. Pick up the skills that most entrepreneurs don’t learn until they’re years deep into business. Become a fighter jet that goes to war and wipes out the competition. And, of course, become a purpose-driven badass.
Visit ManUp.com for more information and to preorder your copy today!
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Published by The Newsletter Pro . www.TheNewsletterPro.com
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