Real Estate Journal — Green Buildings — September 26 - October 9, 2014 — 13B


M id A tlantic

G reen B uildings First major hotel brand to mandate that all properties pursue USGBC’s LEED certification Starwood Hotels &Resorts’ eco-wise Element brand debuts in Harrison, NJ


business or social needs. Element Harrison – New- ark was developed by Iron- state Holdings, LLC and The Pegasus Group as part of the partnership’s larger, mixed- use development that will ultimately comprise 2,600 luxury residential residences and 80,000 s/f of street-level retail space, the first phase of which has already been completed. “The opening today of Ele- ment Harrison - Newark is a landmark moment as it helps advance Harrison’s growth as a stand-alone, well-balanced

other New Jersey Gold Coast locations,” said Michael Bar- ry , president of Ironstate Holdings, LLC. “Starwood’s forward-thinking Element concept is a great comple- ment to our broader vision for Harrison and reflects the na- tional interest and significant financial investment the area continues to garner.” “We are delighted to part- ner with Starwood Hotels to introduce its popular Element brand to this new entertain- ment destination in the area,” said Michael George, CEO of Crescent Hotels & Resorts.

“One of the industry’s most in- novative brands, Element ap- peals to business and leisure travelers with its emphasis on clean, sustainable living.” Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council ’s Leadership in Energy and En- vironmental Design (LEED) certification for high-perfor- mance buildings. It’s recog- nized as an industry leader in the eco-space, and offers travelers a fresh, reimagined interpretation of the extended stay hotel experience. n

EWARK, NJ – Star- wood Hotels & Re- sorts Worldwide, Inc.

announced the opening of Element Harrison - Newark, the brand’s second hotel in New Jersey. Featuring 138 sustainable rooms and a light- filled atmosphere designed to fuel a life in balance and on the move, the new Element will quickly emerge as the social hub of Harrison’s bur- geoning urban lifestyle scene where business and leisure travelers, professional sports fans and locals will intersect in a fun, stimulating setting. The hotel is owned by Har- rison Hotel 1, a joint venture entity of Ironstate Hold- ings, LLC and The Pegasus Group , and managed by Crescent Hotels & Resorts. Minutes from Manhattan, Jersey City and Newark via the adjacent PATH Station and five miles from Newark International Airport, Ele- ment Harrison - Newark of- fers easy access to the area’s myriad cultural, recreational, dining and entertainment pursuits. “Element Harrison – New- ark is an exciting addition to the Element portfolio and will provide a smart, sustainable lodging option for travel- ers to the bustling Newark metropolitan area,” said Bri- an McGuinness, senior vice president of Specialty Select Brands for Starwood. “On track to double its portfolio in the next two years, Element offers guests a bright, energiz- ing environment that’s condu- cive to both work and play, as well as a line-up of innovative brand-led programming.” Designed by progressive New York architectural firm HWKN , the new hotel fea- tures a distinctive façade that tips its hat to the innovative thinking of the Element by Westin brand. HWKN toyed with the building’s form – creating the playful illusion that each window is three dimensional. The highly cost effective yet eye catching de- sign response mirrors the El- ement’s offering to extended stay visitors. Brand signatures include a state-of-the-art, 24-hour fitness center, indoor pool, and a 1,500 s/f meeting room with modular furnishings, a flexible layout and state-of- the-art technology that can be customized to meet any

urban destination that’s also a great launching point for excursions to Manhattan and

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