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905 James Ave. NE • Jamestown, ND 58401 (701) 252-6190 • CraigHansonCPA.com Inside This EDITION 1. A Time for Thanks 2. Turn ‘Maybe Later’ Into ‘Buy Now’ With Strategic FOMO 3. Furry Agents and Failed Espionage 4. How 2 College Buddies Turned Frozen Smoothies Into a $300 Million Empire
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Brain Freeze Meets Business Brilliance
THE SWEET SUCCESS OF JONNYPOPS Starting a business can be difficult, but you can relieve some of the stress and responsibility by bringing in a business
In 2007, Erik Brust spoke with his cousin, Jonny, about their love of ice pops. They both concluded that many popular ice pops had unhealthy or unnecessary ingredients. They played around with the idea of starting a socially responsible business that made healthier ice pop options. Jonny passed away after a battle with addiction, but Brust kept the idea alive. When he met Connor Wray in a physics class in 2010 at St. Olaf College in Minnesota, the two hit it off and decided to bring the concept to life. Brust and Wray started with a small-business model. They made frozen smoothies on a stick in their dorm for two years, using only a blender, strawberries, and cream. Not only were they delicious, but they had half the sugar and fat of traditional ice cream pops. After graduating from college, the duo used their profits to buy a stainless-steel ice cream machine that would allow them to make ice pops on a countertop, which they started selling at local farmers markets and other venues. Before long, JonnyPops appeared on the radar of major grocery chains and began
partner. While this can introduce complexity, it allows you to divvy up and share vital responsibilities, brainstorm new ideas, and have a support system within the business when new obstacles arise. But finding a business partner is not necessarily easy. You have to find someone you can trust and depend on, as you’re taking on a big responsibility together. While you can turn to a mentor, business associate, or even a family member, sometimes the best partners are our best friends. Apple, Microsoft, Hewlett-Packard, and Ben & Jerry’s are famous examples of friendships that produced business
success. Now, JonnyPops is throwing its hat into the ring as it continues to grow the business and reach new heights.
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