Small Business resource guide ALASKA EDITION 2020
START GROW EXPAND YOUR BUSINESS
Alaska Edition 2020
Local Business Assistance 6 National Success Story Jerado and Joyce Reynolds know their local landscape for entrepreneurship support. 11 Local SBA Resource Partners 13 Your Advocates 14 How to Start a Business 18 Opportunities for Veterans 20 Entrepreneurial Opportunities 21 10 Steps to Start Your Business 22 Write Your Business Plan 24 10 Tips to Help You Build and Grow Your Brand 26 8 Tips for Building Your Business Support Network 27 Local Success Story Jan, Shelley, and John turned to the SBA to help finance their expansion so that they could create more jobs and uplift their local economy.
28 National Success Story Jennifer and Jeff Herbert’s
meadery has expanded into a multimillion dollar enterprise thanks to SBA assistance.
31 SBA Lenders 33 Need Financing? 34 Go Global with
International Trade 36 R&D Opportunities for High Growth Startups 38 National Success Story
Cheeseburger Baby owner Stephanie Vitori persevered through a financial storm and a natural disaster.
42 Surety Bonds
44 National Success Story Jennifer Rahn steers the course for Admiral Engineering, succeeding as a small business subcontractor. 47 Government Contracting 48 SBA Certification Programs 49 Woman-Owned Small Business Certification
ON THE COVER Jerado and Joyce Reynolds, courtesy of Shana Sureck Photography; Adriana Medina and a client, courtesy of the SBA; Dac Tran, courtesy of the SBA; Shelley Bramstedt, left, John and JanTathem, courtesy of PIP Printing of Alaska Inc.; Reeves Clippard, courtesy of the SBA
U.S. SMALL BUSINESS ADMINISTRATION A MESSAGE FROM THE ADMINISTRATOR
I t is my honor to serve as Administrator of the U.S. Small Business Administration, leading a dedicated team of talented individuals across America who are focused on helping entrepreneurs start, grow, and expand their small businesses. The SBA is here to support the prosperity and longevity of our nation’s small businesses with timely and innovative resources to help them thrive in today’s economy. America’s entrepreneurs are innovators, risk-takers, and the catalyst for employment opportunities within their communities, and they are what makes our economy so strong and dynamic. As we enter a new decade of possibilities, small businesses have a remarkable opportunity to continue building upon the success we’ve seen in our economy over the last three years. As the voice for America’s 30 million small businesses, I am eager to advocate on entrepreneurs’ behalf as a member of the President’s Cabinet. Whether it’s seeking access to capital, government contracting opportunities, business mentoring, or assistance with disaster recovery, the SBA is ready and determined to help our customers succeed. The SBA remains committed to continuing our support of America’s entrepreneurs and making an even bigger impact in communities across the country. In particular, the SBA is focused on elevating female entrepreneurs and our military veterans, expanding access to SBA resources
among entrepreneurs in disadvantaged communities, and continuing to prioritize disaster relief. Within this resource guide, you will learn more about the tremendous tools the SBA provides small businesses through our 68 District Offices and numerous Resource Partners, such as our Small Business Development Centers, our SCORE mentoring network, Women’s Business Centers, and Veterans Business Outreach Centers. Featured in this guide are some of the remarkable success stories of entrepreneurs who partnered with the SBA to take their businesses to the next level. The SBA encourages you to also utilize these resources to help strengthen and meet your business goals. Sincerely,
Jovita Carranza SBA Administrator
WE MAKE SMALL BUSINESS OUR BUSINESS. START • GROW • EXPAND • RECOVER
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Copyright: New South Media, Inc. Reproduction in part or whole is strictly prohib- ited without the express written permission of the publisher. © 2020 NEW SOUTH MEDIA, INC., ALL RIGHTS RESERVED The U.S. Small Business Administration’s Office of Marketing & Customer Service directs the publication of the Small Business Resource Guide under SBA Contract #SBAHQ-17-C-0018. SBA publication winter 2020 national edition #mcs-0134
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The SBA’s participation in this publication is not an endorsement of the views, opinions, products or services of the contractor or any advertiser or other participant appearing here. All SBA programs and services are extended to the public on a nondis- criminatory basis. Directory listings do not constitute or imply an endorsement by the SBA of any opinions, products, or services of any private individual or entity.
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Alaska District Office 420 L St., suite 300 Anchorage, AK 99501 (907) 271-4022 or (800) 755-7034 Fax (907) 271-4545 firstname.lastname@example.org 8(a) mailbox: email@example.com sba.gov/ak Fairbanks Office 101 12th Ave., room 212 Fairbanks, AK 99701 (907) 388-7294
District Director Letter W elcome to the 2020 edition of the SBA Alaska District Office Small Business Resource Guide. Whether you are an experienced owner of a successful business, a home-based entrepreneur, or just thinking of starting your business, this guide provides useful tools and references to help you start up and grow. The SBA Alaska District Office is here to offer support as you fulfill your vision. Your achievement affects your employees, your community, and ultimately the Alaskan economy. The SBA helps you find free or low-cost business counseling. In the last year, our local SCORE mentors and Small Business Development Center advisers met with over 2,500 entrepreneurs and business owners to help with the development of business, marketing, and succession plans. Visit our offices or turn to page 9 to connect with a free business adviser in your area. Last year, the SBA made a difference to thousands of businesses by providing access to capital to qualifying small business owners and entrepreneurs. Our partnerships with local lenders helped small businesses to secure nearly $65 million, which was then used for business improvements or working capital. Last year over $2 billion in government contracts were awarded to Alaskan businesses, bringing revenue to their communities. Government agencies set aside contracts for small businesses, supporting the smooth operation of the federal government and helping local businesses grow and employ more Alaskans. Use this guide to explore entrepreneurship and, in your own way, contribute to building a stronger economy.
District Director Nancy Porzio (907) 271-4844 firstname.lastname@example.org Fairbanks Senior Area Manager Clark Bihag Cell (907) 388-7294 email@example.com Lead Business Opportunity Specialist Christie VandenDries (907) 271-4055 firstname.lastname@example.org Business Opportunity Specialists Ryan Zachry (907)-271-4842 email@example.com
Steven Roberts (908)-271-3313 firstname.lastname@example.org Shelly Berna (907) 271-4850 email@example.com
Sincerely, Nancy Porzio District Director
Lender Relations Specialist Nelida Irvine (907) 271-4027 firstname.lastname@example.org Economic Development Specialist
Norma Lucero (907) 271-4841 email@example.com
LOCAL BUSINESS ASSISTANCE
Made to Last Joyce and Jerado Reynolds used SBA support to succeed. Written by Micaela Morrissette How We Did It
LOCAL BUSINESS ASSISTANCE 5 Tips for Success Find a great business mentor.
eynolds Welding & Fabrication has grown steadily, building a loyal customer base, since Jerado Reynolds founded
the company in 2005. “At first the company was just Jerado,” recalls his wife and co-owner, Joyce Reynolds. “Then it was him and me part time.” During the day she worked as a nurse and spent her evenings doing all the company’s paperwork. The Reynolds sank everything they earned into the business—money, time, and energy. She remembers with pride helping Jerado weld a stair railing at a local school. Her son later attended that same school, and she watched her child and others using the rail, benefiting from the hard work the couple did together. It was then Joyce decided as much as she loved her day job, she wanted to devote herself full time to the family business in Windsor, Connecticut. She wanted to work side-by-side with her husband, fully focused on administration and business growth. As they both hoped, word of mouth spread; clients made referrals. Joyce was soon overwhelmed with paperwork. They brought on two employees—doubling up in the busy seasons. They were able to maintain four full-time employees by 2009. After this, Joyce says, they saw that “things were not moving.” She wanted to scale up. Challenge The company wasn’t growing in part because it wasn’t certified with the state department of transportation or prequalified with the Connecticut State Department of Administrative Services, Joyce says. She decided to tackle the certification problem full time, leaving her nursing career. This was the change she'd been wanting to make, but since her background was in health care, Joyce didn’t feel fluent in the languages of construction or business. Joyce wanted to learn, and she had incentive: they needed the certifications to bid on bigger jobs. “Never be afraid to ask questions”, she says. Joyce needed to find people with answers. Solution She and Jerado connected with the University of Hartford Entrepreneurial Center &Women’s Business Center, an
To find your local SBA office and resource partners in your area, visit sba.gov/localresources .
Have a healthy view of competition. We’re not always competing.
We’re a competitor, but if a similar business has extra work, they’ll send it to us and vice versa. That’s the relationship to have.
SBA Resource Partner, where “from day one it was, Eureka! Everyone wanted to see us win.” Women entrepreneurs receive essential business counseling and training from this national network of community-based centers. Most helpful was the detailed personal attention available through free one-on-one business counseling. Joyce also learned about workshops offered by providers like the Metropolitan District, a Connecticut nonprofit municipal corporation offering water and sewer services. At a meet- and-greet, Joyce understood howmuch the SBA could help her business. An SBA professional walked Joyce through the extensive paperwork and, crucially, helped her register the company in the System for Award Management (sam.gov), positioning the company for new federal contracts. “Resources like the Entrepreneurial Center and the SBA will train you from bottom to top”, Joyce says. “They have finance classes that open your eyes regarding taxes. You'll learn how to register your business. They’ll help with a contract or your website or accountability statements. Everything!” Before the SBA, Reynolds Welding attempted the DOT certification on five separate occasions, always falling short because the process was so complicated. Joyce secured the certification with SBA guidance on the first attempt. Benefit Reynolds Welding now employs more than 15 workers, constructing stairs, rails, structural beams, and columns throughout the region. Jerado is working
Record everything you do. Navigating business relationships in this age means keeping an email record of everything you do. Leave a clear paper trail.
Sacrifice to ensure quality. We don’t cut corners. Sometimes you have to lose money to do quality work— it’s rough, but nothing is more important.
Seek SBA assistance to see if you qualify for business certifications. We used to look for jobs. Now that we’re on the SBA Subcontracting Network database, SubNet, and sam.gov , we have a continuous flow of contractors reaching out to us. on two bridges—a lifelong dream. Joyce continues to move forward, getting Reynolds qualified for the SBA 8(a) Business Development Program, which provides free business development education to small businesses so they can better compete in the public sector. “When I came on full time, I set a goal for what I would like for the company, and I’ve achieved 80% of that”, Joyce says. When she secures 8(a) certification for Reynolds, she’ll have hit all her objectives. Then, she admits, she’ll probably come up with some new ones.
LOCAL BUSINESS ASSISTANCE
SBA Resource Partners No matter your industry, location, or experience, if you have a dream, the SBA is here to help you achieve it. Our SBA Resource Partners offer mentoring, counseling, and training to help you startup and thrive at all stages of the business life cycle. These independent organizations operating across the United States and U.S. territories are funded through SBA cooperative agreements or grants.
SMALL BUSINESS DEVELOPMENT CENTERS
950 Small Business Development Centers + 20 Veterans Business Outreach Centers + 100 Women’s Business Centers + 300 SCORE chapters +
Achieve your dream of business ownership and remain competitive in an ever-changing global economy with assistance from your local SBDC. Access free counseling and free or low- cost training on topics like regulatory compliance, technology development, and international trade. Find an SBDC adviser at sba.gov/sbdc .
Join the ranks of other business owners who have experienced higher revenues and increased growth thanks to SCORE, the nation’s largest network of volunteer business mentors. Experienced executives share real-world knowledge to fit your busy schedule. SCOREmentors are available for free as often as you need, in person, via email or over video chat. Find amentor at sba.gov/score .
WOMEN’S BUSINESS CENTERS
Women entrepreneurs receive essential business counseling and training from this national network of community-based centers. Each center tailors its services to help you navigate the challenges women often face when starting or growing a business. To learn about SBA resources for women visit sba.gov/women .
VETERANS BUSINESS OUTREACH CENTERS
Veteran and military entrepreneurs receive business training, counseling, and referrals to other SBA Resource Partners at a Veterans Business Outreach Center, sba.gov/vboc . Receive procurement guidance to better compete for government contracts. VBOCs also serve active duty service members, National Guard or Reserve members, veterans of any era, and military spouses.
LOCAL BUSINESS ASSISTANCE
SBA’s Resource Partners are independent organizations funded through SBA cooperative agreements or grants. Our Local SBA Resource Partners
Small Business Development Centers aksbdc.org Statewide Executive Director Jon Bittner firstname.lastname@example.org Operations Manager Kendra Conroy email@example.com Client Coordinator & Lemonade Day Alaska Manager Harley Tennant firstname.lastname@example.org Workshop Coordinator Victoria Hofmann email@example.com Anchorage SBDC 1901 Bragaw St., room 199 (907) 786-7201 or (800) 478-7232 Fax (907) 786-5446 Business Advisor Allan Carraway firstname.lastname@example.org Business Advisor Alex Salov email@example.com Homer SBDC 201 Sterling Highway (907) 786-7201 or (800) 478-7232 Fairbanks SBDC 3750 Bonita St. (907) 456-7062/7803 or (800) 478-7232 Center Director Russell Talvi firstname.lastname@example.org Business Advisor Alexis Amstutz email@example.com
Arthur and Sandra Johnson, owners of 21 Short Stop in Georgia, received assistance from their local Small Business Development Center and SCORE chapter.
SCORE Visit sba.gov/score to start working on your business goals. Contact your local office to schedule an appointment.
alaska.score.org Alaska SCORE District Director
Chapter Chair Jasmin Smith (907) 602-5297 firstname.lastname@example.org
Debbie Rinckey (907) 862-0319 email@example.com
LOCAL BUSINESS ASSISTANCE
Kenai Pennsula Region 43335 Kalifornsky Beach Road., suite 12 Soldotna (907) 260-5629 Center Director Cliff Cochran firstname.lastname@example.org Juneau SBDC Center Director Jennifer Adams email@example.com Rural Program Development Director Ian Grant firstname.lastname@example.org Mat-su SBDC 201 N. Lucille St., suite 2 A Wasilla (907) 373-7232 or (800) 478-7232 Central Region Director Julie Nolen email@example.com Alaska Small Business Development Center’s Partner Program Buy Alaska 1901 Bragaw St., suite 199 Anchorage (907) 786-7201 or (800) 478-7232 Fax (907) 786-5446 buyalaska.com Technology Research and 9301 Glacier Highway, suite 110 (907) 463-3789 or (800) 478-7232
O'Connor Belting, a Delaware family-owned business, expanded with the help of an SBA-guaranteed 7(a) loan.
Veterans Business Outreach Center
Veteran entrepreneurs or small business owners can receive business training, counseling and mentoring, and referrals to other SBA Resource Partners at a Veterans Business Outreach Center, sba.gov/vboc . This is also the place to receive procurement guidance, which can help your business better compete for government contracts. Business Impact NW (206) 324-4330 1437 S. Jackson St. Seattle, WA
Development Center 1901 Bragaw St., suite 199 Anchorage (907)786-7201 firstname.lastname@example.org
Program Director Domonique Juleon email@example.com businessimpactnw.org/services/vboc
LOCAL BUSINESS ASSISTANCE
Your Advocates The SBA offices of advocacy and ombudsman are independent voices for small business within the federal government.
To report how a proposed federal regulation could unfairly affect you, find your regional SBA advocate at sba.gov/advocacy . To submit a comment about how your business has been hurt by an existing regulation, visit sba.gov/ ombudsman/comments .
The SBA’s Office of Advocacy also independently represents small business and advances its concerns before Congress, the White House, federal agencies, federal courts, and state policy makers. Ombudsman Entrepreneurs who have an issue with an existing federal regulation or policy can receive assistance from the SBA’s national ombudsman. The ombudsman’s office can help you: » resolve regulatory disputes with federal agencies » reduce unfair penalties and fines » seek remedies when rules are inconsistently applied » recover payment for services done by government contractors
Advocacy When you need a voice within the federal government for your interests as a small business owner, the SBA’s regional advocates are here to assist. The advocates analyze the effects of proposed regulations and consider alternatives that minimize the economic burden on small businesses, governmental jurisdictions, and nonprofits. Find your regional advocate at sba.gov/advocacy . Your advocate helps with these small business issues: » if your business could be negatively affected by regulations proposed by the government » if you have contracting issues with a federal agency » when you need economic and small business statistics
Make your voice heard by participating in a Regional Regulatory Enforcement Fairness Roundtable or a public hearing hosted by the SBA’s national ombudsman. These events are posted periodically on the ombudsman website, sba.gov/ombudsman . To submit a comment or complaint through the online form, visit sba.gov/ ombudsman/comments . Your concerns will be directed to the appropriate federal agency for review. The SBA will collaborate with you and the agency to help resolve the issue.
LOCAL BUSINESS ASSISTANCE
Adriana Medina, owner of Fuerte Fitness, in Seattle, WA, received counseling from a SCORE mentor and a Women's Business Center adviser.
Thinking of starting a business? Here are the nuts & bolts. How to Start a Business in Alaska
» Division of Economic Development Juneau State Office Building 333 Willoughby Ave., ninth floor (907) 465-2510 Fax (907) 465-2103 commerce.alaska.gov Anchorage 550 W. Seventh Ave., suite 1770 (907) 269-8150 Fax (907) 269-8147 firstname.lastname@example.org alaska.gov » State of Alaska Department of Commerce, Community & Economic Development Professional Licensing Juneau (907) 465-2550
data for your area using the Census Business Builder: Small Business Edition, https://cbb.census.gov/sbe . Filter your search by business type and location to view data on your potential customers, including consumer spending, and a summary of existing businesses, available as a map and a report. Business License & Zoning Licenses are typically administered by a variety of state and local departments. It is important to consider zoning regulations when choosing a site for your business. Contact the local business license office where you plan to locate your business. You may not be permitted to conduct business out of your home or engage in industrial activity in a retail district.
The Startup Logistics Even if you’re running a home-based business, you will have to comply with many local, state, and federal regulations. Do not ignore regulatory details. You may avoid some red tape in the beginning, but your lack of compliance could become an obstacle as your business grows. Taking the time to research regulations is as important as knowing your market. Carefully investigate the laws affecting your industry. Being out of compliance could leave you unprotected legally, lead to expensive penalties, and jeopardize your business. Market Research Need to do research on your clients and location? View consumer and business
Fax (907) 465-2974 email@example.com
LOCAL BUSINESS ASSISTANCE
Anchorage 550 W. Seventh Ave., suite 1500 (907) 269-8160 Fax (907) 269-8156 » Boards & Commissions Nursing (907) 269-8161 Public accountancy (907) 269-4712 Real estate (907) 269-8162 Medical (907) 269-8163 Name Registration Register your business name with the county clerk where your business is located. If you’re a corporation, also register with the state. » Corporations 333 Willoughby Ave., ninth floor Juneau (907) 465-2550 Fax (907) 465-2974 firstname.lastname@example.org Taxes As a business owner, you should know your federal tax responsibilities and make some business decisions to comply with certain tax requirements. The IRS Small Business and Self-Employed Tax Center, go.usa.gov/xPxYR , offers information on a variety of topics including: obtaining an Employer Identification Number, paying and filing income tax, virtual workshops, forms, and publications. As the IRS continues to implement some of the Tax Cuts and Jobs Act provisions, your tax obligations may change. Visit the Tax Reform Provisions that Affect Businesses page on irs.gov for the latest tax reform updates that affect your bottom line. » Local Taxpayer Advocate ServiceOffice 949 E. 36th Ave., room A-209 Anchorage (907) 786-9777 Outside Anchorage (877) 777-4778 Fax (907) 271-6157 Social Security If you have any employees, including officers of a corporation but not the sole proprietor or partners, youmust make periodic payments, and/or file quarterly reports about payroll taxes and other mandatory deductions. You can contact the IRS or the Social Security Administration for information, assistance, and forms, at (800) 772-1213 or visit socialsecurity.gov/ employer . You can fileW-2s online or verify job seekers through the Social Security Number Verification Service.
Fairbanks 675 Seventh Ave., station J (907) 451-2886 Juneau 111 W. Eighth St., room 302 (907) 465-4842 Employee Insurance
Employment Eligibility Verification The Federal Immigration Reform and Control Act of 1986 requires employers to verify employment eligibility of new employees. The law obligates an employer to process Employment Eligibility Verification Form I-9. The U.S. Citizenship and Immigration Service offers information and assistance through uscis.gov/i-9-central . For forms call (800) 870-3676. For the employer hotline call (888) 464-4218 or email Iemail@example.com. E-Verify, operated by the Department of Homeland Security in partnership with the Social Security Administration, electronically verifies the Social Security number and employment eligibility information reported on Form I-9. It’s the quickest way for employers to determine the employment eligibility of new hires. Visit e-verify.gov , call (888) 464-4218 or email firstname.lastname@example.org. Health & Safety All businesses with employees are required to comply with state and federal regulations regarding the protection of employees, visit dol.gov for information. The Occupational Safety and Health Administration provides information on the specific health and safety standards used by the U.S. Department of Labor. Call (800) 321-6742 or visit osha.gov . » U.S. Labor Department 605 W. Fourth Ave., suite G30 Anchorage (907) 271-5035 » Alaska Occupational Safety and Health Section Anchorage (907) 269-4955 Juneau (907) 465-4855 » Alaska Department of Labor & Workforce Development (907) 465-2700
Check with your state laws to see if you are required to provide unemployment or workers’ compensation insurance for your employees. For health insurance options, call the Small Business Health Options Program at (800) 706-7893 or visit healthcare.gov/small- businesses/employers . Department of Labor Association Health Plans allow small businesses, including self-employed workers, to band together by geography or industry to obtain healthcare coverage as if they were a single large employer. For information, visit dol.gov/general/topic/association- health-plans or AlaskaCare.gov . » Juneau (907) 465-4460 » Outside Juneau (800) 821-2251 Environmental Regulations State assistance is available for small businesses that must comply with environmental regulations under the Clean Air Act. State Small Business Environmental Assistance programs provide free and confidential assistance to help small business owners understand and comply with complex environmental regulations and permitting requirements. These state programs can help businesses reduce emissions at the source, often reducing regulatory burden and saving you money. To learn more about these free services visit nationalsbeap.org/states/list . Accessibility & ADA Compliance For assistance with the Americans with Disabilities Act, call the ADA Center at (800) 949-4232 or the Department of Justice at (800) 514-0301. Direct questions about accessible design and the ADA standards to the U.S. Access Board at (800) 872-2253, TTY (800) 993-2822, email@example.com or visit access-board.gov .
Fax (907) 465-2784 labor.alaska.gov » State of Alaska Wage & Hour Administration
Anchorage-Muldoon Job Center 1251 Muldoon Road, suite 113 Anchorage (907) 269-4900 firstname.lastname@example.org
LOCAL BUSINESS ASSISTANCE
combination, used or intended to be used to identify and distinguish the goods/ services of one seller or provider from those of others and to indicate the source of the goods/services. Trademarks and servicemarks may be registered at both the state and federal level. The U.S. Patent and Trademark Office only registers federal trademarks and servicemarks. Federally registered trademarks may conflict with and supersede those registered only at the state level. Visit uspto.gov/trademarks . » State of Alaska trademark registration (907) 465-2426 email@example.com corporations.alaska.gov , also visit the Small Business Assistance Center at commerce.alaska.gov. Copyrights protect original works of authorship including literary, dramatic, musical and artistic, and certain other intellectual works. Copyrights do not protect facts, ideas, and systems, although they may protect the way they are expressed. For general information contact: » U.S. Copyright Office U.S. Library of Congress James Madison Memorial Building 101 Independence Ave. SE Washington, DC (202) 707-3000 or toll free (877) 476-0778 copyright.gov Chambers of Commerce Alaska Chamber (907) 278-2722 alaskachamber.com Anchorage (907) 272-2401 anchoragechamber.org Big Lake (907) 892-6109 biglakechamber.org Bristol Bay Borough, King Salmon (907) 246-2222 bristolbaychamber.com Chugiak-Eagle River (907) 694-4702 cer.org Cooper Landing cooperlandingchamber.com
Reeves Clippard used the business knowledge he acquired in the SBA Emerging Leaders program to grow A/R Solar in Seattle, WA.
U.S. patents and registers trademarks. For information and resources about U.S. patents and federally registered trademarks consult uspto.gov. Call the patent and trademark office help center at (800) 786-9199. A patent for an invention is the grant of a property right to an inventor, issued by the U.S. patent office. The right conferred by the patent grant is the right to exclude others frommaking, using, offering for sale, or selling the invention in the United States or importing the invention into the country. For information visit uspto.gov/inventors . There are three types of patents: • Utility patents may be granted to anyone who invents or discovers any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement. • Design patents may be granted to anyone who invents a new, original, and ornamental design for an article of manufacture. • Plant patents may be granted to anyone who invents or discovers and asexually reproduces any distinct and new variety of plant, other than a tuber propagated plant or a plant found in an uncultivated state. A trademark or servicemark includes any word, name, symbol, device, or any
Child Support Employers are essential to the success of the child support program and are responsible for collecting 75% of support nationwide through payroll deductions. The Office of Child Support Enforcement at Health and Human Services offers employers step-by-step instructions for processing income withholding orders for child support. Download the fact sheet about the Employer’s Role in the Child Support Program at the Office of Child Support Enforcement’s website at acf.hhs.gov/ programs/css > employer responsibilities . You can also find information about other employer responsibilities and tools that can makemeeting those responsibilities easier, such as electronic income withholding orders and the Child Support Portal. Send questions to firstname.lastname@example.org. » Alaska Child Support Services Division 655 F St. Anchorage (907) 269-6900 Intellectual Property Patents, trademarks, and copyrights are types of intellectual property that serve to protect creations and innovations. The United States Patent and Trademark Office is the federal agency that grants
LOCAL BUSINESS ASSISTANCE
Cordova (907) 424-7260 cordovachamber.com
Nome (907) 443-6555
Mat-Su Valley, Palmer alaskavisit.com Nome visitnomealaska.com Sitka
visitnomealaska.com North Pole Community (907) 488-2242 northpolechamber.us Petersburg (907) 772-4636 petersburg.org Prince of Wales, Klawock (907) 755-2626 princeofwalescoc.org Seldovia
Delta Junction (907) 895-5068 deltachamber.org Funny River, Soldotna (907) 262-0879 Greater Copper Valley, Glennallen (907) 822-5555 coppervalleychamber.com Greater Fairbanks (907) 452-1105
sitka.org Skagway skagway.com Valdez valdezalaska.org Wrangell wrangell.com/business/resources/wcvb Economic Development Alaska Regional Development Organizations Robert B. Atwood Building 550 W. Seventh Ave., suite 1770, Anchorage (907) 269-8150 Fax (907) 269-8147 Juneau State Office Building 333 Willoughby Ave., ninth floor (907) 465-2510 Fax (907) 465-2103 commerce.alaska.gov/web/ded/dev/ ardors.aspx ANCSA Regional Association (907) 375-4212
fairbankschamber.org Greater Healy/Denali (907) 683-4636 denalichamber.com Greater Ketchikan (907) 225-3184 ketchikanchamber.com Greater Palmer (907) 745-2880 palmerchamber.org sitkachamber.com Greater Soldotna (907) 262-9814 soldotnachamber.com Greater Wasilla (907) 376-1299 wasillachamber.org Haines (907) 766-2202 haineschamber.org Homer (907) 235-7740 homeralaska.org Juneau (907) 463-3488 juneauchamber.com Kenai (907) 283-1991 kenaichamber.org Kodiak (907) 486-5557 kodiakchamber.org Moose Pass moosepassalaska.com Ninilchick ninilchikchamber.com Greater Sitka (907) 747-8604
(907) 234-7612 seldovia.com Seward (907) 224-8051 seward.com Skagway (907) 983-1898 skagwaychamber.org Talkeetna (907) 315-8012 talkeetnachamber.org Tok (907) 883-5775 tokalaskainfo.com Willow (907) 495-9000 willowchamber.org Wrangell (907) 874-3901 wrangellchamber.org Yakutat email@example.com Yukon, Whitehorse (867) 667-2000 or (800) 661-0543 yukonchamber.com Convention & Visitors’ Bureaus Anchorage anchorage.net Fairbanks explorefairbanks.com Juneau traveljuneau.com Ketchikan visit-ketchikan.com Kodiak kodiak.org
Alaska Federation of Natives 3000 A St., suite 210, Anchorage (907) 274-3611 Fax (907) 276-7989 firstname.lastname@example.org nativefederation.org
Commerce Department commerce.alaska.gov Anchorage (907) 258-8100 Juneau (907) 465-2500 U.S. Department of Agriculture Rural Development Alaska State Rural Development Office 800 Evergreen Ave #201, Palmer (907) 761-7700 rd.usda.gov/ak
LOCAL BUSINESS ASSISTANCE
HOW THE SBA HELPED ME SUCCEED U.S. Navy veteran Roberto Ortiz puts his 40 years of aviation management experience to use as a small business owner in Chesapeake, VA. Bert expanded AVMAC Inc. into the government sector fulfilling aviation and maritime logistical services with the help of his local SBA Veterans Business Outreach Center. VBOCs are the first stop for military community entrepreneurs looking to start, grow, or expand a small business. The VBOC located at Old Dominion University helped Bert obtain government contracting business certifications. With support from his local VBOC, Bert has strategically position AVMAC in the federal marketplace to better compete for large-scale government contracts. From AVMAC’s first contract in 2010, this veteran-led company has nearly doubled in revenue and grown to over 400 employees.
AVMAC President/CEO Bert Ortiz, left, and fellow U.S. Navy veteran and electrician Ken Morey manufacturing a power panel bracket.
Opportunities for Veterans
Military community members become more successful entrepreneurs with the help of the SBA.
Who’s eligible? Service members transitioning out of active duty and military spouses. Boots to Business: Reboot, for veterans, National Guard or Reserve members and military spouses, teaches this entrepreneurship curriculum off base in communities. Register for either B2B program at https://sbavets.force.com . For women veterans Receive entrepreneurial training geared toward women veterans, service
members, and spouses through these SBA- funded programs: » Veteran Women Igniting the Spirit of Entrepreneurship in Syracuse, New York
Entrepreneurship training In Boots to Business, explore business ownership and other self-employment opportunities while learning key business concepts. Walk away with an overview of entrepreneurship and applicable business ownership fundamentals, including how to access startup capital using SBA resources. Boots to Business is conducted on all military installations as part of the Department of Defense’s Transition Assistance Program.
» LiftFund in San Antonio, Texas For service-disabled veterans Learn how to start and grow a small
business using these SBA-funded programs: » Entrepreneurship Bootcamp for Veterans with Disabilities in Syracuse, New York
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» Veterans Entrepreneurship Program at the Riata Center for Entrepreneurship, Spears School of Business, Oklahoma State University in Stillwater, Oklahoma » Veteran Entrepreneurship Jumpstart at St. Joseph’s University in Philadelphia, Pennsylvania » Dog Tag Inc., affiliated with Georgetown University in Washington, DC
Financing Employee called to active duty?
You can receive funds that enable your business to meet ordinary and necessary operating expenses when an essential employee is called up to active duty in the military reserve. Ask your local SBA specialist or lender about the Military Reservist Economic Injury Disaster Loan. Government contracting Veteran-owned and service-disabled veteran-owned small businesses that want to better compete in the public market receive training from the Veteran Institute for Procurement, nationalvip.org . VIP Start Enter the federal market and become ready for procurement. VIP Grow Strategize to expand and operate within the federal marketplace. VIP International Enter or expand your federal and commercial contracting opportunities overseas. Get certified Learn about the service-disabled veteran- owned small business certification program on page 49. Need assistance? Veteran and military entrepreneurs receive business training, counseling, and referrals to other SBA Resource Partners at a Veterans Business Outreach Center, sba.gov/vboc . For veterans business information visit sba.gov/veterans .
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Regional Innovation Clusters Create jobs and grow the economy through an SBA Regional Innovation Cluster. Who should join Small businesses driving innovation in one of these tech industries: • advanced composites • agTech • bioscience • food processing • data sciences
Online Resources Find free short courses and learning tools to start and grow your small business at sba.gov/learning . The free SBA Online Learning Center is a great resource for every entrepreneur, especially rural business owners looking for easy access to vital business training. Courses include: • writing your business plan • buying a business • financing options • digital and traditional marketing to win customers • disaster recovery • understanding your customer Native American Workshops Tribal enterprises and business organizations can receive training at an SBA Entrepreneurial Empowerment Workshop. These workshops cover business concepts important for starting, growing, or expanding a small business. RedWind instructors identify and help participants avoid common pitfalls. Learn how to prepare a business plan, gain access to capital, and basic book keeping. Request a workshop in your area by visiting nativesmallbusiness.org .
• medical sciences • power and energy • unmanned aerial systems • water tech • wood products
How it works Each industry cluster is based in a geographic region. Your small business must be located in or near that region in order to join the cluster. For example, the AgLaunch Initiative cluster, which focuses on agricultural technology, is located in the Tennessee area. A small agTech business in or near Tennessee will connect with other agTech suppliers, service providers, and related institutions through that innovation cluster. How it benefits you Network with other industry innovators and connect with resources that will help your small business find funding. You’ll also receive guidance on how to better compete for government contracts and other opportunities so you can grow and expand. Receive free technical and legal assistance to develop your tech and get it to market for government and industry buyers. Get involved Find an SBA Regional Innovation Cluster near you by visiting sba.gov/localassistance . Select the regional innovation clusters on the drop-down menu.
LOCAL BUSINESS ASSISTANCE
4 Pick your business location. 5 Choose a business structure. much you pay in taxes, and your personal liability. 6 Choose your business name. already being used. 7 Register your business. Once you’ve picked the perfect business name, it’s time to make it legal and protect your brand. If you’re doing business under a name different than your own, you’ll need to register with the federal government and often your state government. 8 Get federal and state tax IDs. You’ll use your Employer Identification Number for important steps to start and grow your business, like opening a bank account and paying taxes. It’s like a social security number for your business. Some, but not all, states require you to get a tax ID as well. 9 Apply for licenses and permits. Are you setting up a brick-and mortar business or launching online? The legal structure you choose for your business will affect your business registration requirements, how Pick a name reflecting your brand. Check your secretary of state's website to make sure your business name isn’t Keep your business running smoothly by staying legally compliant. The licenses and permits you need for your business vary by industry, state, and location. 10 Open a business bank account. A small business checking account can help you handle legal, tax, and day-to-day issues.
1 Conduct market research. This will tell you if there’s an opportunity to turn your idea into a successful business. Gather information about potential customers and businesses already operating in your area so you can use that information to find a competitive advantage. 2 Write your business plan. This is the roadmap for how to structure, run, and grow your new business. You’ll use it to convince people that working with you and/or investing in your company is a smart choice. 3 Fund your business. Your business plan will help you figure out how much money you’ll need to startup. Investors or lenders will help you get the amount you need. 10 STEPS to Start Your Business Starting a business involves planning, making key financial decisions, and completing a series of legal requirements.
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Write your Business Plan
Your business plan is the foundation of your business. Learn how to write a business plan with the help of an SBA Resource Partner. TRADITIONAL BUSINESS PLAN FORMAT
When you write your business plan, you don’t have to stick to the exact business plan template. Instead, use the sections that make the most sense for your business and your needs. Executive Summary Briefly summarize your company and why it will be successful. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing. Company Description Go into detail about the problems your business solves. Be specific as to audience and location. List out the consumers, organizations, or businesses your company plans to serve. Explain the competitive advantages you have that will make your business successful. Are there experts on your team? Have you found the perfect location? Your company description is the place to boast about your strengths. Market Analysis Demonstrate a solid understanding of your industry outlook and tar- get market. This is where it pays to partner with an experienced busi- ness counselor fromyour local Small Business Development Center, SCORE, Women's Business Center, or Veterans Business Outreach Center—all these SBA Resource Partners provide free or low-cost business assistance. Competitive research will showwhat other busi- nesses are doing and their strengths. In your market research, look for trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now's the time to answer these questions. Organization and Management
Business plans help you run your business. A good business plan guides you throughmanaging your business. You’ll use your business plan as a roadmap for how to structure, run, and grow your new business. Business plans can help you get funding or bring on new business partners. Investors want to see a return on their investment. Your business plan is the tool you’ll use to convince people that working with you—or investing in your company—is a smart investment. Brain storm with a business counselor (visit one of our SBA Resource Partners detailed on page 10) and write a traditional business plan , which uses a standard structure and detailed sections. Once you've got it all down, you can then condense it to a lean startup business plan, which typically contains key points on only one page.
Explain how your com- pany will be structured and who will run it. Describe the legal structure of your busi- ness. Statewhether you have or intend to incor- porate your business as a C or an S corporation, forma general or limited partnership, or if you're a sole proprietor or limited liability company.
Want to see an example of a business plan? View examples of business plans at sba.gov/business-guide/plan/ write-your-business- plan-template
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LEAN STARTUP PLAN FORMAT Write a lean startup plan if requested from an investor, or if your business is relatively simple or you plan to regularly change and refine as you go. Lean startup plans use more visual organization tools and only a handful of elements to describe your company’s value proposition, infrastructure, customers, and finances. They’re useful for visualiz- ing your company's fundamental facts. Your business counselor can help you edit down into the Business Model Canvas, used here—the most well known style, or another lean startup template. Key Partnerships Note the other businesses you’ll work with--suppliers, manufactur- ers, subcontractors, and similar strategic partners. Key Activities List the ways your business will gain a competitive advantage. Will you sell direct to consumers or use technology to tap into the sharing economy? Key Resources List resources you’ll leverage to create value for your customer. Your most important assets include staff, capital, or intellectual property. Leverage business resources that might be available to women, veterans, Native Americans, and HUBZone–certified businesses. Value Proposition Make a clear and compelling statement about the unique value your company brings to the market. Customer Relationships Describe how customers will interact with your business. Think through the customer experience from start to finish. Is it auto- mated or personal? In person or online? Customer Segments Name your target market. Your business won’t be for everybody; it’s important to have a clear sense of who you serve. Channels List the most important ways you’ll talk to your customers. Cost Structure Will your company focus on reducing cost or maximizing value? Define your strategy, then list the most significant costs you’ll face. Revenue Streams Explain how your company makes money: direct sales, member- ships fees, selling advertising space? If your company has multiple revenue streams, list them all.
Use an organizational chart to show the hierarchy. Explain how each person’s experience will contribute to the success of your venture. Consider including CVs of key members. Service or Product Line Describe what you sell or what service you offer. Explain how it ben- efits your customers and the product lifecycle. Share your plans for intellectual property, like copyright or patent filings. If you're doing research and development for your service or product, explain it. Marketing and Sales Your marketing strategy should evolve and change to fit your needs in each context. Describe how you'll attract and retain customers. Show how a sale will actually happen. You'll refer to this section later when you make financial projections, so be thorough. Funding Request If you're asking for funding, outline your funding requirements. Specify whether you want debt or equity and the terms you'd like. Your goal is to clearly explain how much funding you’ll need over the next five years and how the investment will be used. Specify if you need funds to buy equipment or materials, pay salaries, or cover specific bills until revenue increases. Explain how ❒ Executive summary ❒ Company description ❒Market analysis ❒ Organization and management ❒ Service or product line ❒Marketing and sales ❒ Funding request ❒ Financial projections ❒ Appendix TRADITIONAL BUSINESS PLAN CHECKLIST
you'll pay off the debt. Financial Projections
Supplement your funding request with a prospective financial outlook for the next five years. Show how your business will be a financial success. If your business is already established, include income state- ments, balance sheets, and cash flow statements for the last three to five years. List collateral you could put against a loan. Include forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets. For the first year, be even more specific and use quarterly—or even monthly —projections. Make sure to clearly explain your projections and match them to your funding requests. Use visual organization tools--graphs and charts—to tell your business's financial story. Appendix Here you'll attach supporting documents or other requested materials. Common items to include are credit histories, CVs, product pictures, letters of reference, licenses, permits, patents, legal documents, and other contracts.
LEAN STARTUP PLAN CHECKLIST
❒ Key partnerships ❒ Key activities ❒ Key resources ❒ Value proposition ❒ Customer relationships
❒ Customer segments ❒ Channels ❒ Cost structure ❒ Revenue streams
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