FROM LIGHTBULB TO LAUNCH THE 6 STEPS WE TAKE TO MAKE BRIGHT IDEAS A REALITY For TZ Medical Associate Product Manager, Sarah Gilroy, the best part of her job is meeting the people whose ideas spark the products we bring to market nationwide. “I like being able to communicate with that stakeholder and see their excitement in their invention, then communicate that excitement to my own team,” she says. “I’m the liaison between the engineering, marketing, contract, and management departments here at TZ Medical, so I’m basically the good news holder, sharing excitement throughout all of those departments.” If you submit a product proposal to TZ Medical, Sarah will be your point of contact through our six-step development process, which takes brilliant ideas from the first lightbulb moment all the way to launch. The first step is the proposal, where the submission form is sent directly to Sarah. From there, a successful idea moves on to the market research phase, then to product approval if we think it meets a need. Next, our engineers design the product and we subject it to testing to ensure it will earn regulatory approval. Finally, we launch it into the marketplace, activating our sales force across the country. Depending on how fleshed-out the initial product idea is, that process can take anywhere from six months to a few years. The steps might seem intimidating, particularly to first-time inventors, but our friendly staff — spearheaded by Sarah — works hard to make it as easy as possible and answer stakeholder questions. “Yes, it’s a process that can be overwhelming at first glance, but even if you’re just curious, feel free to email or call,” Sarah says. Though we specialize in products for the cardiac cath lab, interventional radiology, and electrophysiology labs, we’re happy to hear about any innovative ideas for the medical field. If we love the product but don’t think it’s a good fit for us, we’ll do our best to connect you with another developer who can make it a reality. To learn more about the six steps or get started today, choose “Sparked by Your Ideas” under the “About” tab on our website, TZMedical.com, or reach out to Sarah by emailing info@tzmedical.com or calling 800-944-0187.
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