ORGANISATIONAL CULTURE
and recognise the intrinsic worth of others. Each interaction strengthens an organisation’s human fabric, converting everyday work into a shared narrative of meaning. Furthermore, when the principles of a third space are united with those of the playful resonance framework, they give rise to relational ecosystems that promote co-existence, mutual recognition and authentic collaboration. This integration allows work to be lived not as a duty, but as a collective experience worth sharing. The result is sustained commitment, creativity and an organisational culture anchored in trust and connection. Cultural statements The intentional design of third spaces, therefore, becomes a cultural statement about the future of work. The environments they create serve not only functional needs but also symbolic ones, embodying the values of openness, inclusion and humanity. When combined with playful resonance, they dissolve traditional barriers of power and hierarchy, making room for a collaborative culture grounded in psychological safety, dignity and shared purpose. Within such settings, organisations develop a living cultural memory that nourishes the “we,” strengthens the bonds that sustain collaboration and transcends the boundaries of the individual “I”. Bringing these concepts together is far more than a design trend or managerial technique. It is a philosophical and cultural proposition and an invitation to rethink work itself as a meaningful, participatory and emotionally resonant experience. It presents a vision that challenges organisations to view collaboration not merely as a strategic advantage, but also as the very foundation of a humane, sustainable and connected future.
In a third space, playful resonance becomes visible in the emotional bonds that emerge naturally from individuals’ spontaneous desire to participate, the pleasure of collaboration and the experience of work as something fulfilling, creative and shared, rather than something that is merely imposed. It is when the concept of the third space converges with that of playful resonance that a profound experiential synthesis occurs. Individuals connect with one another and with their activities through curiosity, challenge, discovery and collective joy. Work becomes an act of voluntary engagement rather than an obligation. Resonance, as Rosa describes, awakens emotion and this, in turn, opens the door to genuine connection and collaborative vitality. A social instrument Organisations are increasingly recognising playful resonance as an essential means of cultivating meaningful, collective experiences. “Play”, in this context, transcends leisure by functioning as a social instrument for building trust and cohesion. Through well-crafted dynamics of play, whether individual or group-based, teams forge stronger bonds, a sense of belonging and a shared identity. The result is not a forced or artificial camaraderie but a naturally emerging one that is rooted in lived experience. To play together with resonance is, ultimately, to collaborate from the most human dimension possible. Through the deliberate cultivation of playful resonance in third spaces, workplaces evolve into territories of voluntary participation and emotional engagement. In these environments, play serves as both a mirror and a method, enabling people to co-exist amid difference, solve conflicts creatively
Fernando Ortiz Cueva is co‑ordinator of the Game-Based Learning Unit in the Department of Economics, Administration and Marketing at ITESO Business School, Mexico. He previously co‑ordinated its undergraduate programme in human resources. Ortiz Cueva holds a PhD in education from Universidad Marista de Guadalajara
16 Business Impact • ISSUE 6 • 2025
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