JSBE is located in the vibrant and scenic university city of Jyväskylä
IN FOCUS: JYVÄSKYLÄ UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS
In Central Finland, the Leading The Future docuseries discovers how collaboration and a long-standing emphasis on sustainability at Jyväskylä University School of Business and Economics contribute to the wider university’s societal purpose
One of these trends, of course, relates to technology and associate professor Joel Mero elaborates on the approach taken at JSBE. “When it comes to teaching, we put a lot of effort into staying in tune with technological developments so that we can always share best practices for using these new technologies across different use cases.” Sustainability pioneers Staying ahead of the curve is important to the school and a powerful example of this stance can be found in the institution’s long-standing integration of sustainability
into business education, as JSBE dean Hanna‑Leena Pesonen explains. “We have been one of the pioneers in sustainability education. In the 1980s, we had a group of researchers who were interested in the topics of business ethics and stakeholder management, which then grew into sustainability.” The school subsequently developed a specialised master’s in corporate environmental management, which launched some 30 years ago, in 1995. “We were one of the first, globally, to do that and we have been acknowledged several times in international evaluations for
In our latest adaptation from the video profile series, faculty members at Jyväskylä University School of Business and Economics (JSBE) emphasise the importance of keeping pace with a changing landscape. “My research is concerned with disruptive shifts in the global market economy,” reveals assistant professor Christian Stutz. “I think a changemaker truly understands the system in which we reside and I want my students to recognise the big trends and the possibilities for them to enact change, within the limits of the world we’re living in.”
34 Business Impact • ISSUE 6 • 2025
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