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Luoma-aho goes on to say that is reflected in a “vibe” on campus of “doing things together”. The end result is a school in full alignment with the mission of the University of Jyväskylä, as rector Jari Ojala summarises: “Our purpose as a university is to produce knowledge for society at large. This means that we try to equip our students with talent that they can use and pursue in their work, whatever that might be in the future. That’s our ethos.” • Leading The Future is a collaborative project between AMBA & BGA and BlackRook Media. Watch the video in full at amba-bga.com/business-school-docuseries
immediate JSBE community. “They are contributing to policy development decisions, not just in Finland but also in the wider European Union and across international governmental organisations,” Pesonen explains. However, collaboration doesn’t end with faculty members’ government and industry interactions, as JSBE vice-dean Vilma Luoma-aho points out: “We have a close relationship with the students and involve them in everything we do as a faculty. It’s one of those places where you feel like you belong to an academic community, even at a younger age.”
being at the cutting edge of bringing environmental and social sustainability into classrooms,” Pesonen notes. A collaborative community Pesonen also highlights the school’s efforts to bridge academia, policy and industry as a particular strength: “The professors and faculty members are in constant co-operation with
practice, with businesses, with research institutions and with governmental organisations.” This allows faculty members to have an impact beyond the
Clockwise from top left: JSBE dean Hanna-Leena Pesonen; BlackRook’s Alan Rook learns about the school from JSBE vice‑dean Vilma Luoma-aho; Jyväskylä students benefit from the institution’s long-standing integration of sustainability into business education BLACKROOK AT WORK BlackRook Media has delivered documentary video content across EMEA, APAC and LatAm since 2011. As well as its work with AMBA & BGA, BlackRook partners with industry leaders such as Pensions Europe, Sustainable Travel International and the World Bioenergy Association. The company’s event TV teams also offer global editorial and technical services, including live streaming for financial services conference Sibos
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Business Impact • ISSUE 6 • 2025
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