Mid Atlantic Real Estate Journal — New Jersey — April 13 - 26, 2012 — 29A
www.marejournal.com
EW YORK, NY — Jones Lang LaSalle has completed its work S outhern N ew J ersey Offering long-term vision for repositioning of Atlantic City Jones Lang LaSalle fronts creation of Atlantic City tourism master plan for CRDA N
devised a visioning study that suggests near-term, mid-term and long-term projects and policy actions to further the development of Atlantic City. The master plan creates a path that invites private investment and offers clear flexibility to respond to changing market conditions. The Atlantic City Tourism Master Plan sought to re- invigorate the Atlantic City experience by enhancing the Boardwalk, beach and nearby streets through extensive enter- tainment and event program- ming; by creating an improved street-level experience on major thoroughfares; and by providing new and dynamic retail and
entertainment offerings, and increased cleanliness and safety. The plan offered suggested strategies for the formation of inspired districts, contemporary entertainment and enthralling attractions that activate and energize the entireAtlantic City Tourism District. The Atlantic City Tourism Master Plan was unveiled on Feb. 1, 2012, and the master plan has since been approved by the CRDA, City of Atlantic City Mayor Lorenzo T. Langford and State of New Jersey Governor Chris Christie. On Feb. 21, the CRDA allocated approximately $10 million to fund some of the near-term initiatives outlined in the master plan. n
Development Authority to un- veil an actionable master plan. The CRDA is responsible for investing a portion of the casino gaming industry’s revenues into economic and community de- velopment projects in Atlantic City. The CRDAselected Jones Lang LaSalle in November 2011 to serve as lead consultant on the Atlantic City Tourism Master Plan. The firm developed the master plan in collaboration with The Jerde Partnership, a visionary architecture and urban planning firm; Birdsall Services Group, a public en- gineering and consulting firm that offers a broad range of public engineering and consult-
ing services to municipalities, public authorities, counties and government agencies; and Hill Wallack, a law firm established with historic strengths in the areas of land use, development and public-private partnership efforts. To craft the master plan, Jones Lang LaSalle, Jerde Partner- ship, Birdsall Services Group and Hill Wallack scrutinized all aspects of Atlantic City’s history and resources while also taking into account the insights of residents and the business community through community meetings, online forums, and through direct meetings with individual stakeholders and stakeholder groups. The team
as lead consultant to the Casino Reinvestment DevelopmentAu- thority on its recently unveiled Atlantic City Tourism District Master Plan. The company oversaw the creation of a master plan for the CRDA that serves as a vision for the long-term suc- cess of theAtlantic City Tourism District and determines real- istic strategies to achieve the goals determined in the study. The CRDA has already begun holding meetings on renovation projects that were proposed in the master plan. In late March, the authority held public hear- ings on two feasibility studies: one for improvements to At- lantic Avenue and another on increasing activity on Pacific and Michigan avenues. The Jones Lang LaSalle team was led by Paul Mas and George Ladyman, managing directors; and includes Jack Tenanty, Hilary Thomas and Julio Vil- lavicencio, senior vice presi- dents; John Lewis, associate; and Reginald Ross, research manager. “Jones Lang LaSalle spear- headed the group that created the Atlantic City Tourism Dis- trict Master Plan, providing the CRDA with a vision for the continued revitalization of Atlantic City that started when gaming was first legalized,” said Mas. “The success of the master plan was the result of combining world-class urban planning and financial feasibility analysis with local market, land-use, legal and community outreach expertise.” “The Atlantic City Tourism District Master Plan knits to- gether all of the city’s wonder- ful history, physical attributes, districts and people to create a suggested road map to a new, more desirable community for residents, businesses and visi- tors,” said Ladyman. “The plan encourages the evolution of Atlantic City into a 24-hour pedestrian-oriented, streetscaped and vibrant city. It integrates seaside enter- tainment, world-class resorts and compelling street life with unique experiences to foster the revitalization of this amazing destination.” In early 2011, New Jersey Legislature adopted a measure — Bill S 11, P.L. 2011 c.18 — that established the Atlantic City Tourism District and set Feb. 1, 2012 as the deadline for the Casino Reinvestment
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