AZCOMP Technologies December 2019

KEYSMART The Keychain We’ve Always Needed

DANIEL COYLE’S ‘THE CULTURE CODE’ The keys fasten into the device securely, then fold inward like the tools on a pocket knife. That means no longer worrying about bulky keys bulging out of pockets or poking legs, and more room is freed up inside your bags and purses. KeySmart is sleek and useful, so it would make the perfect gift for anyone this year. Everyone has a keychain, whether it’s big, small, cluttered, or organized. It’s where you store your car keys, house keys, mail keys, lanyards, funky keychains, and just about anything else you can manage to fit on it. However, keychains can become an obnoxious nightmare, and it can take you far too long to locate the key you need. This is when the KeySmart key organizer shines. KeySmart organizes all your keys into one compact gadget. The smaller size holds up to eight keys, while the larger size can hold up to 14. That should be enough for anyone who’s not a jail warden or a custodian. Both sizes come with a hook to attach your key fob, lanyard, or keychain should you decide you just can’t live without it.

HubSpot is the pioneer of inbound marketing software and has helped a generation of marketers do their work better. A lot of big-revenue software companies are worthy of examination, but what makes HubSpot stand out among them is their company culture. They use tactics that seem simple but stop other companies in their tracks. Their core values are defined by HEART : H umble, E mpathetic, A daptable, R emarkable, and T ransparent. They’re a big corporation that values emotional thinking as much as critical thinking, and that sets them apart from traditional corporations that rarely operate in this way. Every team member at HubSpot is allowed the freedom to take their projects in whatever direction they desire, so long as they can make a compelling case for their course of action. In order for this to work, HubSpot has a strong “No Door Policy,” so everyone has access to all information — and that really means all information. Things like financials, slide decks from board meetings, and long-term strategy plans are available to every team member for education and inspiration. Most businesses prefer to conceal revealing information, but HubSpot embraces the transparency to create a culture of trust and motivation. They also equip their employees with everything they need to excel from day one. Recruiting natural talent is great, but they also believe you can build strong employees by giving them what they need. They have a free book program, offer unlimited free meals, and even host HubTalks featuring insights from business leaders. These tools go a long way in creating successful and happy employees. HubSpot understands the importance of investing in their people as more than just the company’s revenue streams. These are just a few of the innovative culture tactics HubSpot uses every day. In the continuing spirit of transparency and education, they’ve made the entire HubSpot Culture Code available publicly online for anyone who needs more convincing that this company is doing culture right. And HubSpot Has It on Lock CULTURE IS CRITICAL

From New York Times bestselling author Daniel Coyle comes a guide on how to equip leaders with the tools they need to build a motivated company culture. Named one of the best books of 2018 by both Bloomberg and Library Journal, “The Culture Code” dissects some of the world’s most successful organizations, like Zappos, the San Antonio Spurs, and Ideo, and examines their culture, where it came from, and how it’s sustained. Coyle identifies three key skills leaders need to promote group cohesion and cooperation, and he also examines why some company cultures fail, details how to

troubleshoot and avoid pitfalls, and reveals the science behind why building strong culture should be a necessity, not an afterthought.

“High-purpose environments are filled with small, vivid signals designed to create a link between the present moment and a future ideal,” Coyle writes. In other words, it’s essential to be active about creating an environment where the company’s purpose is always present, but not pushed. It’s about creating a place where people care about their work by placing its values at the forefront of their minds and attitudes. Coyle has discovered that culture is not something you are; it’s something you do. “The Culture Code” is a road map to figuring out how to foster healthy culture so you and your team can accomplish great things together.

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