EVP’S MESSAGE
WHAT’S IN A NAME?
The short answer, everything. Often, the first piece of information we know about a person or organization is their name and we immediately and rapidly form judgements. It’s these immediate judgements that are especially important as they can be either positive or negative and often will set the tone for future interactions. That’s why the Louisiana State Medical Society has worked tirelessly to create and uphold a brand that you as a physician can be proud to be a part of yesterday, today and tomorrow. The American Marketing Association, also known as the other AMA, defines brand as “a name, term, design, symbol, or any other feature that identifies one’s goods, products or services from others”. Based on that definition, you immediately know that the LSMS is a statewide entity based in Louisiana consisting of a community that represents medicine. While that is technically true, your Louisiana State Medical Society is so much more. I like to look at our brand as a promise to our members. It tells themwhat they can expect from us and it differentiates our offerings from any other medical association. Equally important to your name, is your company logo as it immediately tells a story. Have you ever noticed the arrow in the FedEx logo? What about the hidden “31” in the Baskins Robbins logo? Every picture tells a story and the LSMS logo, which represents our unique brand is no different. Simply put, it reflects our core values and guiding principles that together create our vision and mission. Our mission is to be the trusted advocate for physicians in the state of Louisiana. While our vision is to promote excellence in the practice of medicine. Not to sound redundant but how do we accomplish these lofty goals? By making sure everything we do and say is consistent with our mission, values, principles and values. In other words, by protecting our brand. Take another look at our logo above and let me tell you what you see. First, there are eight intersecting lines that represent our core values: advancement, exclusivity, legacy, trust, pride, dedication, partnership and voice. You’ll also see four dots, which represent our four guiding principles to advocate, collaborate, communicate and educate. Lastly, if you look closely, all those intersecting lines spell out LSMS. Why does this all matter? It matters because you matter! Every time you see our logo or hear our name, I want you to know that the LSMS is making you a promise. We promise to make Louisiana a better place to practice medicine just like we’ve been doing for over 140 years.
JeffWilliams Executive Vice President
Take Pride in Your Profession, Leave Your Legacy. Share your story or celebrate a deserving colleague today!
Louisiana’s physicians aren’t just health care and medical experts. They’re also community leaders, philanthropists, entrepreneurs, and policymakers dedicated to ensuring that patients receive quality health care at an affordable cost. #LSMSLegacy showcases Louisiana physicians, residents, and medical students leading the charge to help their communities thrive. LSMS wants to share your story! Our new campaign – #LSMSLegacy – highlights physicians leading the charge to help their communities thrive. We’ll profile these stories on our website, in our weekly e-newsletter, on social media, and with local media around the state. You can also submit on behalf of a colleague you admire who is also a LSMS member. For a list of suggested questions or to submit your story, email LSMS Communications Manager, Shawn Zeringue, at shawn@lsms.org with “LSMS Legacy Campaign” in the subject line.
4 J LA MED SOC | VOL 171 | NO. 2
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