Voice The OneWorld brand voice is used to communicate with our general audiences. Our voice welcomes new people, thoughts and ideas and shares information in a matter that is easy to understand and consume. Our voice is conversational and rooted in community, while maintaining a tone of credibility and professionalism.
Welcoming
Accessible
Our language emphasizes inclusivity and warmth. We are intentional with the words we use because for us, trust and reliability are essential in creating an environment that provides a sense of belonging.
Our writing is clear and concise, leaves no questions and is easy to consume so all patients, employees and the community can understand who we are, what we do and why we do it.
Human
Hopeful
Our voice is conversational, friendly and transparent. We prioritize compassion and empathy to honor the realities and circumstances of our audiences.
Our writing is confident and positive to illustrate the power of caring and give our audiences something to believe in.
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