Editorial Style Guide OneWorld uses a combination of AP Style and OneWorld Style (modified AP) in all marketing materials including advertisements, articles, digital marketing, presentations, print marketing, signage, etc. The use of AP Style and OneWorld Style help maintain brand consistency and messaging.
Academic Degrees Periods included for doctorate
Clinic Name The word “clinic” is capitalized when the official title is being listed, typically on first reference (Ex. OneWorld Women’s Health Clinic). Location names are lowercase when being generally referred to and/or after first reference (Ex. women’s health clinic).
credentials (Ph.D.). All other academic degrees do not use periods between letters (Ex. APRN, MD). Use possessive comma for master’s degrees and bachelor’s degrees. Capitalize Master of Arts, Master of Science and Master of Business Administration. Acronyms Spelled out followed by abbreviation in parentheses on first reference (Ex. Medication Assisted Treatment (MAT)). Use abbreviation only for second reference on. Addresses Use abbreviations St., Blvd. and Ave. for numbered addresses. Abbreviate compass points for numbered addresses (N., E., S. and W.)
Commas As per AP Style, we do not use the Oxford comma at the end of a list.
Community Health Center Spelled out and capitalized followed by abbreviation in parentheses on first reference, CHC for second reference on.
DOGtor Know-It-All Name is always capitalized, never translated. Do not use trademark symbol in text.
Care for All People When using the tagline, capitalize every word except for “for.”
Federally Qualified Health Center Spelled out and capitalized followed by abbreviation in parentheses on first reference, FQHC for second reference on.
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