The College Money Guys January 2018

January 2018

Award The


Send Your Kids to College, Keep Your Money at Home



We take New Year’s Eve slow at the Lloyd household. We rang in 2018 from home, enjoying the company of our college kids in their last days of holiday break. It was a nice chance to relax and reflect on the past year. I like taking a step back to look at the big picture, and January’s the perfect time to do it. I like to start the year at 20,000 feet. To do this, I reread two of my favorite books, Dale Carnegie’s “How to Win Friends and Influence People” and Ayn Rand’s classic work “Atlas Shrugged.” Most of what I read are heady works on college finance. While I like staying abreast of the latest trends, it’s nice to get out of the weeds and reorient myself with my core values. Carnegie and Rand speak to my outlook on life, and though I’ve read their works a dozen times, I always find some new wisdom in them. The new year is a real time for renewal at the office. The seniors we work with have all submitted their financial aid documents and are waiting for their award letters. This lets us shift our attention to the juniors and sophomores who are just beginning the process of applying for college. The excitement of these students is contagious, and seeing the spark in their eyes helps remind me why I love what I do. Speaking of juniors, if there are any out their looking for a great New Year’s resolution, allow me to suggest starting a journal. While application essay season is still a way off, taking the time to develop your writing voice will only strengthen your submissions. Write about whatever you like, take notes, and play with ideas. Don’t be afraid to get creative!

he strokes her neck) that must have made a few deans of admission blush. The student even formatted the essay to resemble what could either be the curves of a guitar or the silhouette of a woman. Unusual? Yes. But also original, and most importantly, memorable. Don’t be afraid to write about whatever you connect with, whether it’s a service trip abroad or your favorite flavor of Starbucks coffee. We know these essays can be a challenge, which is why we are making more resources available to help. Starting this month, we’re integrating the “Prompt” essay review service into our student portal. This will give our young writers a chance to have their essays proofread by professionals and get valuable feedback. This will be the first of many exciting changes on the horizon for College Money Guys. 2017 was a fantastic year, and the future’s looking bright. Building on our success, we hope to grow our team and expand our capacity to serve you and your kids. This time of year always reminds me how important the work we do is. To all our parents, thank you for trusting us to help your children achieve a higher education. And to all our seniors awaiting award letters out there, we’ve got our fingers crossed for your success!

One boy I mentored wrote a very witty love letter to his guitar. I remember it was full of double entendres (like the way she frets when

“2017 was a fantastic year, and the future’s looking bright. Building on our success, we hope to grow our team and expand our capacity to serve you and your kids.”

Happy New Year!

–Bra nnon Lloyd

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