TEXARKANA MAGAZINE
by her unique, artsy, and edgy cake designs showcased through her Instagram content. After they interviewed her, they quickly fell in love with her genuine, down-to- earth, friendly, and bubbly personality, and Amazon Prime Video selected her for the show. “It was an exciting yet overwhelming experience that I will never forget. Coming from a small town like Texarkana to being on Amazon Prime Video with the world watching was the opportunity of a lifetime.” Since then, many more doors have opened, and incredible opportunities have continued to come. Disney’s Broadway headquarters from New York called recently and asked Lofton to provide sweets for the almost 200 cast members of the musical The Lion King’s production crew during their final show in Fort Worth. Her yummy cupcakes, cookies with Lion King symbols, and delicious banana pudding cups were an enormous hit! “Disney has intentionally supported minority-owned businesses as they travel, and we love them all the more for it,” she said. Even though Tareka Lofton is still determining what the future holds for Loft 22, she works tirelessly to continue her success. Her proven track record suggests her hard work will continue to result in tremendous accomplishments and there is much to look forward to on the horizon. Her focus on making others happy through her work reveals her true nature and boosts her ability to appeal to customers. She enthusiastically shared, “I just love to be a part of creating special memories for people in my community… whether it’s a wedding, whether it’s a birthday… we will make a cake for that. Everything
pairs well with cake! I want to give back to my community!” From the outside looking in, it’s safe to say that Lofton is soaring to new heights, and she is definitely making her hometown proud!
Read more about Tareka in “TXK Roots” on page 66.
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COMMUNITY & CULTURE
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