beverages in birch beer is made with birch bark, and root oil is the primary ingredient in root beer. Originally, manufacturers used the root oil from the sassafras plant, but the Food and Drug Administration (FDA) has since banned it for being linked to cancer. Today, root beer can be made from the root oil of just about any other plant, the most popular options being acacia, licorice root, wintergreen root, ginger, or cloves. In addition, birch beer uses strictly natural ingredients. While root beer manufacturers may add some additional oils and herbs to enhance the flavor, birch beer contains no root extracts. All ingredients are collected from the wild. Taste: Though it’s subtle, the taste between the two is slightly different. They are both sweet and minty, but birch beer’s flavor is more complex. Depending on the root oil used, the taste of root beer might vary from brand to brand; but there’s less variability in the flavor of birch beer across brands because it’s always made from sweet birch bark. This is what elevates PA Dutch birch beer over root beer for some soda drinkers. With the exception of intentional variations in flavor, you’ll always know what to expect when cracking open some birch beer. The same can’t be said for root beer. Popularity: Oddly enough, the popularity of these drinks is unique to different regions around the country. In the US, birch beer is most popular in the eastern states, especially northeastern states like Maine,
Pennsylvania, and New Jersey. While the market for birch beer isn’t restricted to these areas, it is seemingly more popular in the northeastern states because this is primarily where sweet birch trees grow. It’s easy for manufacturers to produce and distribute to these states because awareness of birch beer is higher. Root beer can be made from the root oil of just about any plant, so its popularity tends to be universal across the US. It’s also available outside of the US in the United Kingdom, Australia, and some Asian countries.” The Markets at Shrewsbury Team from The Markets at Shrewsbury What are your best recommendations for handling and preserv- ing my homebrewed beer once it’s brewed to perfection? “Maintaining the flavor and freshness of your craft brews is essential for a satisfying experience. Here are some key tips: Temperature Control: Store your beer in a cool, consistent temperature environment. Fluctuations can lead to off-flavors. Aim for 2-6°C. Bottle Conditioning: Allow your beer to carbonate
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SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3 109
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