STARTING A BUSINESS
Your Entrepreneurial Keychain by Shannon Ferguson
Start a business, they say. It’ll be fun, they say. Oh, but those of us who have dove head-first into entrepreneurship know first-hand that the fun you have is not as abundant as the hard work it takes to get there. There are many keys to creating a successful business and just taking the first step often means you have found that first key of creativity and faith - the initial idea to build upon and the bit of craziness to make it happen while believing it will be worthwhile. When you become an entrepreneur, it’s almost as if you’re taking everything you’ve learned in your life (and things you begin to learn along the way - thanks to YouTube, Google, and now TikTok) and you’re putting each of these things, these keys, all together on a keychain. Your entrepreneurial keychain.
You put them all on the little loop; One at a time, building your keyring to a better future, each key as valuable as the next.
96 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 3
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