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Q1 | 2018

Pinnacle Gives Back INSIDE THIS ISSUE: BUILDING A CULTURE OF SERVICE

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Rising Stars

A Message From President & CEO Rick Graf

How Pinnacle Measures Up At the start of this NewYear, it is important to maintain a consistent representation of who we are as a company. While Pinnacle’s portfolio has a natural ebb and flow, please make note of the following narrative and use it to guide your communications within the industry. Pinnacle is a privately held organization that manages multifamily and office properties nationwide. Established in 1980, we are the third leading service provider on the NMHCTop 50 list with a portfolio of 165,000 units and 4,100 employees. RESIDENTIAL MANAGEMENT 165,000 units ASSET MANAGEMENT 30,000 units REVENUE MANAGEMENT 52,000 units COMMERCIAL 2.75 million square feet ASSOCIATION MANAGEMENT 16,000 units STUDENT HOUSING 17,000 beds The following is a snapshot of our portfolio:

LoriTrainer Named President of Florida ApartmentAssociation Lori Trainer, a PinnacleTransition Specialist in Maitland, has been an important member of the Florida Apartment Association (FAA) for many years. In October, she was sworn in to the highest elected position in the organization – President. As President, Lori will preside over all FAA and Board of Directors meetings. Along with the Executive Committee, she will be responsible for the budget and directing critical educational and legislative priorities that impact our industry as well as our owners’ bottom lines. Additionally, Lori will represent FAA on a national level at the National Apartment Association meetings to ensure the state of Florida is at the table when new ideas or policies are created.

Team Members, There are many things typically said at the beginning of a NewYear with conversations revolving around where we have been and where we are going. It is common to talk about successes and losses because these insights can be beneficial. I feel, however, that it might be most advantageous to ring in 2018 with reverence to something that is, or should be, of utmost importance to each of us – our company core values.

This conversation is not trite. Pinnacle stands taller when we chose to live and breathe by the five principles: service, transparency, performance, creativity and community. By allowing these values to influence our actions, we will always go in the right direction as a company. Most of us got into this business because we love helping people. Well, sometimes it was to get a free apartment, but then we learned how it felt to stand in service of others and we stayed loyal to the industry. Then each of us, in our own time, made our way to Pinnacle and met amazing team members who showed us how facing difficult situations with honesty and integrity not only helps us to rise above adversity, but it feels good as well. We saw, and still see, people around us every day with sheer drive and determination who always put their best foot forward. And when they throw in the proverbial cherry on top – a creativity that wows us – it stimulates a model behavior. Finally, we come full circle and intertwine with people at Pinnacle who love helping people, whether that be onsite or in their surrounding areas. I would challenge any of you to walk away from community service feeling anything but satisfied. I’ve witnessed your labors of love and noticed your joy. So as the year kicks in and we begin our journey, let’s remember these values and use them as our driving forces. Put them into practice each and every day and our company will continue to rise. Our theme for 2018 is Growing Communities: Labors of Love. Follow the expression, share your positive experiences and your commitment will infect us all with the inspiration to do better, to be better, and to love each other. Happy NewYear Pinnacle family. Let’s make 2018 great!

Mandy Doucet Named President of Space Coast ApartmentAssociation For the past two years, Regional Property Manager Mandy Doucet has made a big impact at the Space Coast Apartment Association (SCAA) in Florida. Last month, she was installed as President of the Association during the annual Galaxy Awards. Those who have worked with Mandy know her leadership will be gainful for the 18,000 apartment homes within 24 Space Coast towns in the SCAA’s association. As a Silver Level Sponsor of the award presentation, Pinnacle team members also applauded Riane Bokilo, Property Manager for Oak Meadows Apartments for winning Property Manager of theYear.

Christian Davis Installed as President of San Diego County ApartmentAssociation A long-time leader of Pinnacle’s California portfolio, Regional Vice President Christian Davis was recently installed as President of The San Diego County Apartment Association (SDCAA). Southern California’s leading trade association, SDCAA’s membership makes up over 200,000 rental housing units throughout San Diego, Riverside and Imperial Counties. With a dedicated staff to provide lobbying, operational advice, rental form packages and market analytics, the SDCAA provides a versatile foundation for success in the rental housing industry.

Leslie Lopez Became Vice President of Finance for IREM Chapter 27 Pinnacle’s Seattle Regional Property Manager Leslie Lopez recently joined the Executive Board for the Institute of Real Estate Management, Chapter 27 as their Vice President of Finance.

Best,

Rick Graf President and CEO

Pinnacle’s Core Values SERV I CE | TRANSPARENCY | PERFORMANCE | CREAT I V I TY | COMMUNI TY

RISING STARS CONTINUED ON PAGE 27

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Apple. Starbucks. Nike. It is a common misconception that brand messaging is strictly the domain of consumer goods. After all, when we think great brands, we think of the ones that advertise during the Super Bowl or whose logo permeates virtually every strip mall in the US.

Since then, we have upped our game and added many excellent properties to our portfolio as well as much of the industry’s top talent (like yourself). All the while, our brand messaging has strengthened and reinforced our growing reputation. This combination of efforts has helped Pinnacle generate a buzz in the industry. Perhaps this growing reputation even influenced your decision to join our team! Another important piece of the Pinnacle brand is our resident relationships. From fun events to

Branding is now more about values and less about return on investment. – Debbie Millman, branding expert

By Derek Bennett Graphic Designer

exceptional customer service, the cultural interchange and the bond we create with them is absolutely essential in building our brand. We are getting the word out and positioning ourselves as the

But what does branding mean to a company like Pinnacle? Multifamily is an industry that sits uniquely in the B to B to C business type. We (B) provide our services to consumers (C) on behalf of other businesses/ investors (B). Often times, the decision-makers who ultimately choose whether to give us their business, already have been impressed upon as to what the Pinnacle brand represents. And it is up to all Pinnacle team members to elevate the Pinnacle brand in every facet of our roles.

Behind The Brand!

property management company that is large enough to leverage a nationwide resource of talent and expertise, with a local focus tailored to serve the needs of our clients, and most importantly, our residents. Add to that our

SERVICE

outstanding culture of service, and you have a firm that clients, team members and residents can feel really good about.

COMMUNITY

TRANSPARENCY

What is brand equity? Brand equity is how Apple is able to charge $1000 for the new iPhone X. Consumers aren’t just buying the latest smartphone; they are also purchasing the promise of quality, reliability, and functionality (Samsung users may disagree). Break this promise too many times, however, and brand equity may take a hit (I’m looking at you, Apple Maps). Our clients and residents have a sea of choices when choosing a property management company or apartment community. Having high brand equity makes their choice easier when they see that Pinnacle is the trusted, familiar option. What’s really exciting is that we all have a part to play in increasing brand equity. From corporate to onsite to maintenance, we continue to elevate our brand to reflect our values.

What is the Pinnacle brand? Service. Transparency. Performance. Creativity. Community. Sound familiar? These are our Core Values. The Pinnacle brand is a reflection of these values, signified by our logo and overall look. When those within, or outside of our industry see the Pinnacle logo, we want words like “service” and “performance” to come to mind. Every email we send, every flyer we post, every phone call we make adds up to help define our identity as a brand, not just as a company. After all, a brand means nothing without the excellence to back it up. Years ago when I first started, I was told Pinnacle had a, let’s say, less-than-flattering reputation in the multifamily industry as a company that valued quantity over quality. “There is no building bad enough that Pinnacle won’t manage it” they would say. What they weren’t talking about was how awesome we are!

CREATIVITY

PERFORMANCE

A brand is a promise. – Lois Geller, Forbes

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Community Service

Pinnacle Partnered with Non-Profits for a DedicatedWeek of Impact

Team members synchronized community service efforts across America

Pinnacle held its second annual CorporateTeam Community ServiceWeek in October to assist nationally recognized charitable institutions across the country. Team members from each of the company’s 15 corporate and regional offices volunteered at least one day during a dedicated work week at local food banks, alliances or other ministries within their own communities. Our active volunteer program encourages all team members to support various non-profits at times that are convenient to their professional and personal schedules. CorporateTeam Community ServiceWeek put a synchronized focus on these efforts by allowing corporate employees to assist an organization of their choosing for an entire work day. “Current events, like the 2017 hurricanes, depleted so many food pantries that a majority of our offices chose to assist those types of organizations during our 2017 program,” said Chief Operating Officer Larry Goodman. “Some offices were just excited about lending a hand for charities they currently support.”

In Atlanta, Pinnacle scheduled time to assist the Atlanta Community Food Bank, where our volunteers packaged 18,900 pounds of food to provide 15,750 meals for 29 surrounding counties. At least 30,400 meals were packed by the company’s San Antonio team at the Central Texas Food Bank. Fifty-six volunteers in Dallas coordinated full shifts over a three-day period at the Children’s Hunger Fund in Dallas to prepare thousands of packages of beans, dried fruit and toys for the upcoming holidays. In Minneapolis, Pinnacle partnered with other companies at Feed My Starving Children to wrap enough food to feed 66 children for an entire year. The company’s CorporateTeam Community ServiceWeek was initiated in 2016 to enable staff to share their time and talents from our regional offices in Arizona, California, Colorado, Florida, Georgia, Illinois, Minnesota, Nevada, Oregon, Texas andWashington.

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For the second year in a row, PinnacleWashington partnered withWest Side Baby’s “Joy Drive,” an annual local charity event held during the holidays to benefit underprivileged babies and children in King County and surrounding areas. This year Pinnacle donated 4,117 diapers, 120 winter coats and 275 pairs of pajamas. We are very proud of our Pinnacle family and their generosity which will positively impact approximately 200 families this holiday season.

Every year in December, Children’s Hunger Fund hosts an annual Christmas ToyWrap resulting in hundreds of thousands of gifts being delivered into the hands of children who would not otherwise receive anything. The planning begins months in advance and Dallas team members were happy to be a part of it. Toys were distributed at churches, door to door, in homeless shelters, and at hospitals.

Portland team members got their hands dirty for a very good cause. By participating in “A Brush of Kindness” they helped someone continue occupancy in their home by providing essential repairs. The event was organized by the SW Washington Chapter of Habitat of Humanity.

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Heart of Maitland

Pinnacle’s dedication to helping the homeless was realized at a Clean theWorld Soapy Saturday event, where Maitland team members helped with the creation of hygiene kits for homeless shelters and other developing countries.

Maitland team members volunteered at In Harmony with Nature, an organization that opens its doors to any animal they might be able to care for. They currently have wolves, wolfdogs, dogs, cats, parrots, reptiles and pigs.

The Boys & Girls Clubs of Central Florida recently opened a thrift shop to help raise money for their Central Florida locations. In November, Maitland team members worked to sort linens, set up displays and clean.

It was all in a day’s work when the Maitland team volunteered to build a house with Habitat for Humanity (Seminole-Apopka). Their work helps to strengthen the community by providing low-income families with safe, decent and affordable housing.

Maitland’s volunteerism withThe Mustard Seed served many purposes. They not only helped families suffering from tragedy by providing them with household items, but they also took part in the mattress recycling program wherein the organization sells the parts and keeps thousands of mattresses out of the landfills.

Among the first to cross the finish line, Maitland team members and their families participated in an important fundraiser, Walk to End Alzheimers.

Several team members assisted with a Halloween party hosted by New Hope for Kids, an organization helping children who are suffering from grief, loss or life threatening illnesses. A dinner featured over 20 different mascots form different sports teams around the country.

In November, a group of Maitland team members cooked dinner for the guests at the Ronald McDonald House. The food was a huge hit with the guests in the house!

After raising over $1,500 for the American Heart Association, several Maitland team member participated in the American Heart AssociationWalk.

HEART OF MAITLAND CONTINUED ON PAGE 23

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Team Member Spotlight TheresaAtkinson | Property Manager | 2.5 Years at Pinnacle In early 2015,Theresa Atkinson joined Pinnacle as the Property Manager of Deerfield Village, a 554-unit property in Alpharetta, GA. After several years at this property, she has plenty of content for a book she jokingly says she will write about some of the funny and unbelievable things that happen every day on the job. As one of our chosenTeamMember Spotlights, we wanted to share a bit about what makes Theresa shine inside and out.

Who has been your greatest influence in your life? My kids are my greatest influence! Being a mom has taught me so many things -- how to love unconditionally, be silly, not take things so seriously and know what’s important in life. My husband and I are responsible to do the best job we can to make sure we raise good, honest, loving and respectful kids. To be able to laugh until you cry with your kids is the best. My hope is that they will remember all of the fun moments we have had when they are older.

What is the greatest trip you have ever taken? Cancun was so beautiful and we were able to snorkel, parasail, explore the town and relax on the beach for an entire week. It is definitely a place we would want to go back to one day.

What would be your ideal vacation if money or time was no concern? I would want to go across Australia with my family in an RV. It looks like a beautiful country with so many different animals, climate and cultures.

Describe the highs and lows of your job. My staff is definitely one of the best aspects of my job, with many of them having been at the property for over seven years. My assistant handles all the tough stuff while my maintenance team is the backbone of the community. The leasing team also rocks. Truly, each team member is vital to our success. The job would be so much easier if we could just keep the social media comments in check. We are certainly challenged with online embellishments when someone is angry – often because we asked them to pay a late fee. While some of what is posted might be true, most is not. It’s hard since anyone can share comments. What drew you to Pinnacle? Deerfield Village was purchased by Strata in March of 2015 and Pinnacle was awarded management. Once my team met Regional Property Manager Joe Renaud and others during the due diligence, we expressed how much we wanted to join the Pinnacle family. How did you get in the business? I was looking for an apartment and a job at the same time. The Property Manager who showed me my unit said their company was looking for a leasing consultant, which was the beginning of my 12-year relationship with the Spanos Companies, until they sold their Atlanta portfolio.

What interests you most about the industry? There is so much personal interaction with our residents and team members, many of whom I still remember over the years for the good, the bad and the ugly. So many of the residents come to us for all kinds of advice, sometimes I feel like a counselor instead of a Property Manager. I have great memories of a fun career.

If you could have a discussion with anyone in the world, dead or alive, who would it be and why? I would be fun to have a one-on-one cooking lesson from Gordon Ramsay. I love to cook and to have the opportunity to learn from someone like him would be amazing. My son and I watch videos of his different shows all of the time and I think he is very talented and probably an actually nice guy! What would people be most surprised to find out about you? For a couple of years I owned a small party business that focused on children’s themed parties like Princess, Diva or Spa. Every day was fun and everyone was happy because it was always a celebration. At first we were just mobile but we eventually had a retail space. The economy took a down turn and it was not feasible to continue, but it was a great experience and I learned so much. By the end of each day we were usually covered in glitter and birthday cake frosting, and it was awesome!

What did you want to be when you grew up? I loved to play “school” as a kid and wanted to be a teacher. Thankfully, I have been able to volunteer at my children’s school and church.

If you could pick any other profession in the world, even if it is outrageous, what would it be and why? Is there such a thing as a CampingTravel Agent? My family and I love “glamping,” or glamorous camping. Every time I meet someone who has or wants an RV, we have an hour long conversation. It would be so much fun to spend even more of my time coordinating camping trips for my family and friends. Describe your family and where you grew up. When I was five years old, my family moved from Crown Pointe, IN to Atlanta, GA. I currently live in Ball Ground, GA were my husband and I recently celebrated our 20th anniversary. We have three children, Hayley 18, Jonathan 14, and Aaron 12, three dogs and a cat! What has been your favorite accomplishment so far? Professionally, I have had six assistant managers promoted to managers. Personally, my kids are amazing. Our daughter, Hayley, is a freshman in college at Kennesaw State. Jonathan wants to be a chef and Aaron wants to be in law enforcement. My boys are peer tutors and have received awards for their accomplishments. My greatest success is having awesome kids!

CONGRATULATIONS 3rd Quarter 2017 Beyond ExtraordinaryTeamMembers

Rai Mendoza Maintenance Supervisor Fountain Pointe Las Colinas Irving, TX

Monica Rice Property Manager 12 Central Square Bellevue, WA

Autumn Tutt Transition Specialist Dallas Office

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Client Reporting

Celebrating Sally Milton One of the most popular and engaged employees at Pinnacle, Sally Milton, Senior Vice President of Client Reporting, was surprised by a flock of admirers who gathered to celebrate her 25th work anniversary in Maitland. Sally’s leadership over the years has helped to build our company from the inside out, putting us in a stronger position in the marketplace. “Sally really is one of the key reasons Pinnacle has been so successful and has become the industry leader it is,” exclaimed Chief Financial Officer John Carrosino, who attended the event from Seattle along with Fred Eastman, Pinnacle’s Corporate Controller. During the celebration, Sally was presented

No act of kindness, no matter how small, is ever wasted. - Aesop

Compassion is Good Company We sometimes work in an environment where technology rules, deadlines loom, stress is high and interactions become intense. It’s no wonder there is little time for relationships, face-to-face interactions and acts of compassion. However, studies show a little compassion can go a long way in the workplace. Random acts of kindness and deliberate acts of compassion contribute to a positive work environment, resulting in higher levels of creativity, productivity, job satisfaction and employee retention. You never fully know the hardships, emotional struggles and physical challenges

How can we foster compassion in the workplace? There are countless ways, including the following: • Always greet others with a smile. • Show interest in others. It’s okay to inquire on family, vacations, hobbies and other interests without delving into personal territory. • Be sincere and respectful. • Listen intently, without judging. • Use shared experiences as a way to offer support. • Lend a helping hand to someone with a heavy workload. • Organize or pitch in for relief efforts for a co- worker in need. • Organize events that bring team members together. • Openly recognize successes, performance and even acts of kindness. These acts are sure to reap rewards for both the recipient and the giver and will contribute to a more positive work environment. Further, if you can make a lasting impact on someone, the positive interaction will be something they can take with them and may even become part of who they are. Compassion is good company.

with a milestone award and a special memory book filled with years of photos, sentiments, memories and words of congratulations from those who know and respect her.

By Sally Milton, Senior Vice President, Client Reporting Contributing writer for Sally Milton, Sheila Leahy – AccountingTechnical Writer

others are facing. We don’t necessarily leave all of the challenges behind when we go to work – they are part of who we are, and to some extent, they follow us wherever we go. Some of us are better than others at overcoming the challenges, or we are just fortunate enough that things are smooth sailing. For others, the hardships may be significant and overwhelming. Be cognizant of signs of distress in those around you. Some are obvious, such as a death in the family or an accident. Others are not, but may be apparent through warning signs such as reduced productivity, absenteeism, depression, agitation and isolation. Reflect on how these factors may be playing a role in your interactions with those in distress, and consider how acts of kindness and compassion on your part can alleviate some stress and contribute to interactions that are more positive and productive.

Pinnacle is passionate about promoting a culture of wellness. By participating as an “early adopter” of a new American Heart Association program called theWorkplace Health Achievement Index, our Maitland office is able to measure team member health and set benchmarks so we can continue bringing our “A” game year after year.

Marketing

Pinnacle Leverages Updater to Exceed Amenity Expectations Pinnacle has partnered with Updater, an automated and guided web application that eases the moving process for residents and enables them to seamlessly transfer utilities, update accounts and records, forward mail, and much more after choosing to live in one of our communities. Jennifer Staciokas, Senior Vice President of Marketing andTraining, discusses this amenity for residents.

Peak Performing Properties

Each quarter, Pinnacle’s Client Reporting team recognizes the Peak Performing Properties for receiving 100% month-end scores. Properties with six or more

consecutive perfect scores as of the most recent reporting month are listed on the Pinnacle Intranet or can be reviewed through the following link: http://home.pinnaclefamily.com/pages/stories/quarterly-month-end-scores/ .

We congratulate these properties for their outstanding performance!

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Learning And Development

Get Organized Is your desk a disaster? Clean out clutter and ensure that you can find what you need when you need it. Clean up your record keeping, clean out your inbox and stack folders and documents in the order that you plan to attend to them. This may seem obvious but taking a few minutes as you start and end each day to tidy up and prepare your workspace is a simple way to maintain sanity. Focus! I’m sorry, what was I saying? Full disclaimer, this is my biggest struggle. If you’re like me, you get a streaming list of random, miscellaneous tasks to do throughout the work day. I have a terrible habit of giving attention to incoming emails immediately in an effort to knock them out quickly. Unfortunately, I often sacrifice important tasks in the process and devote most of my day to things that could have waited. Minimize distractions like emails and phone calls to the extent that you can when working on important priorities. Schedule time each day to attend to miscellaneous items and address them in one working session. Perhaps most challenging, don’t use a phone call or meeting as your window of opportunity to multitask. Actively participate in the conversation and utilize a meeting agenda. According to the Pareto Principle, a theory applied to time management in the workplace, eighty percent of decisions come from twenty percent of meeting time. Skip small talk, review group goals, and keep conversations on track. With minor effort and clear intentions, we can all develop skills to lessen stress, increase productivity and perform at our best. Share your own tips with coworkers and watch for new courses and resources in the University of Pinnacle on this very timely topic.

Learning and Development Fall Team Meeting The Learning and Development team gathered in San Antonio for professional development, project planning and Texas-sized fun in the Lone Star State during the month of October. Team members participated in a day long Dale Carnegie workshop designed to align with the specific leadership goals of the group. Other activities included a private after-hours tour of the Alamo, small group strategy sessions to plan for 2018, and a memorable visit to the Ronald McDonald House that proved to be the highlight of the event. The team prepared a homemade meal for fifty, decorated pumpkins and treat bags and helped with chores and light housekeeping. After a final meal of fine Mexican dining, the team was sent home with a Mariachi serenade, treasured memories and new ideas.

How did it get so late so soon? It’s night before it’s afternoon. December is here before its June. My goodness how the time has flewn. How did it get so late so soon?”

What’s UP with Learning and Development?

I hear you, Dr. Seuss. As you read this article it is a NewYear full of promise and good intentions. As I write it, however, it’s Sunday night the week before Christmas and this article is two days overdue. I haven’t bought a single gift or mailed a single holiday card. My to-do list for 2017 is largely incomplete. Based on the frantic rush to complete courses in the University of Pinnacle this month, I suspect I’m not alone. January is all about

our time goes and identify improvements that can be made to increase efficiency. Try keeping a daily time log in 30-minute increments over the course of a week. Be honest with yourself and include things like casual conversation, extended coffee breaks and social media scrolls. Review the results and commit to cut back on timewasters and reduce procrastination. If routine tasks take longer than they should, learn more about a product or process and ask coworkers for tips and shortcuts. Make aTo-Do List Keep a daily to-do list on your workspace and list out each task in order of priority, starting with the hardest and most critical. Physically check off each item as you complete it (seriously, it’s so gratifying!) and break down big jobs into small manageable tasks. Attach a time limit to each activity and watch the clock. Set a timer and move on when the alarm sounds. Consult calendars and organizers when preparing your list and plan around approaching deadlines. Aim to be early and breathe a sigh of relief when you submit a project or report before it’s due!

By Beth Luques Director of Organizational Learning

Day in the Life NEW Learn more about the job roles at Pinnacle and meet the team members who have exceeded expectations in those roles. VIDEO SERIES

resolutions so let’s examine effective time management. What can we learn to do better? How can we unlearn bad habits that don’t serve us well? Can we develop new skills that will set us up for success next December? I’m offering up some very simple solutions that I plan to implement and invite you to try them out if you find them helpful.

Keep aTime Log There are 1,440 minutes in a day. That sounds like a lot but are you making the most of each one? Looking at the details on paper provides an opportunity to analyze where

TOWATCH Log into UP and click the Resources tile. Open the UPTV folder and click on the Day in the Life series.

Click Play to watch the trailer for the Day in the Life series

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Awards and Recognitions

A Clean Shop is aWinning Shop During the Fourth Quarter Property Managers and Maintenance Supervisors meeting in Addison, Top Shop awards were given for the Dallas/Ft Worth area. Samuel Perez, a supervisor at Windsor Court in Lewisville, TX was recognized with a $100 gift card for his skills and for always keeping a clean and organized shop. He is a 17-year industry veteran and six-year team member at Pinnacle who says he loves the “hands on” aspect of his work and always likes to keep busy.

Andres Gimenez Becomes 7-Year Maintenance Mania Champion in Las Vegas Maintenance Mania® is a national competition where technicians compete against each other in skill-based games built around common maintenance activities. In October, Las Vegas hosted a competition where Pinnacle’s Andres Giminez took the lead for the seventh time with the potential to qualify for nationals. Ramon Gonzalez secured second place this year while Wilkins Valentin, Pablo Ruiz and Gerardo Soto finished in theTop 10. Pinnacle also had several individual game winners, including Brian Mondragon, Michael Howard, Rhys Anderson and Alejandro Uriostegul. Congratulations to all of the 2017 Las Vegas Pinnacle Maintenance Mania Award winners!

Bascom Property Incentive Program RecognizesTop Performers in Florida TheWestcott inTallahassee, FL was honored with Bascom’s 1st Place PIP Award during an annual contest designed to incentivize top performers across the portfolio. The program, which uses several weighted metrics, placedWestcott in the lead by a huge margin this year. Those metrics included income growth due to major gains in vacancy loss, rental rates, and other income growth. Westcott’s PIP year in numbers: • Occupancy growth from 81% to 95% • Expense Reduction from $445/unit to $437/unit (Reduced 1.7% year over year) • Income growth from $1244/unit to $1488/unit, which is nearly 20% income growth! • Bonus point was awarded toWestcott for having one of the top community outreach plans in place as well. Each site team member received $3,000 for their accomplishments. Congratulations to all for your amazing work and to regional leaders Tara McBride, Joe Renaud and Joe Springsteen.

Rachid Magrhiti Awarded the 2018 BAAA CAMT Scholarship Rachid Maghriti, Maintenance Assistant at Westminster Apartments in Oldsmar, FL will use his newly awarded CAMT scholarship from the Bay Area Apartment Association to further his training in all aspects of maintenance. The Moroccon native moved to the United States in 1997 and became an Assistant MaintenanceTechnician with Pinnacle this past June. Encouraged by his Property Manager, Suzanne Pfingsten, to apply for the scholarship, he is seeking this opportunity to further his talents.

Paula Nichols Receives Eileen Brown Community ServiceAward Regional Property Manager Paula Nichols was recently honored with the Eileen Brown Community Service Award, a recognition given by IREM for outstanding community service. As a Sacramento Board Member, Paula is helping to build a program called REstart, which provides property management training toWomen's Empowerment graduates. Not only is this a rapidly growing market, but it often comes with onsite housing, connecting graduates with both jobs and homes. The program will use IREM curriculum.

Tori Pines Apartments in Sandersville, GA was awarded the 2017 Best of Sandersville for its exceptional marketing success and customer service in the local community. Pheobe Nolley is the Property Manager of Tori Pines Apartments. Pictured is Maintenance Supervisor, Daniel Johnson.

Fox Hill earned recognition as theTop Maintenance Shop in the San Antonio region in a contest held by the Regional Maintenance Director, Pete Perez. Teams were scored on organization, coding and labeling items, updating safety and log books and various other components. Congratulations to Donna Godinez, Maintenance Supervisor, and her team Aaron Martinez, MaintenanceTechnician, and Enrique Mediaceja, Groundskeeper.

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On Site The Dallas office held a two-week toy drive prior to Christmas benefitting six of the area’s affordable properties: Rosemont at Pemberton Hill, Rosemont at Sierra Vista, Rosemont at MissionTrails, Rosemont at Meadow Lane, Rosemont at Cedar Crest, and Rosemont at Mayfield Villas. Partnering with Portfolio Resident Services, Pinnacle’s office contest headed by Rick Graf and Larry Goodman yielded a total of 300 toys. (Pssst….Rick Graf’s Team Frosty won with 167 toys donated but it would be impolite to rub it in! Better luck next year, Team Rudolph!)

Westminster Apartments in Oldsmar, FL, celebrated its 15th Annual Thanksgiving Pot Luck Dinner

National Night Out at Rosemont at Ash Creek in Dallas drew roughly 50 children and 15 adults for an evening of fun. The event featured a bounce house, a Dallas Fire Department truck, face painting, games, raffle for the adults and lots of fun food.

Westminster Annual Block Party, made possible by a host of sponsors, provided residents with free food, drinks, clothes, groceries, face painting, music, child finger printing and a K-9 demonstration.

More than 300 guests enjoyed Pinnacle’s IDEA1 Grand Opening Leasing Event on December 7, complete with dancers, an art showing and tour. The event provided epic views of San Diego’s East Village, sip-worthy cocktails and delicious food from local restaurant partners.

The Flats at Interbay in Seattle delivered mini champagne bottles, sodas and candy to residents for Thanksgiving. The staff, who makes it a practice to go above and beyond with small acts of kindness, added this event to the like of delivering packages for those who are not able to get home in time.

The Cedar Crest Fall Festival in Beaverton, OR gifted residents with a great stress reliever in October and a fun way to meet others in their community. A scavenger hunt resulted in rent reductions and three months of free carport parking for some, while everyone enjoyed the activities that included face and pumpkin painting, games, food and contests.

Soho Parkway in McKinney held a resident appreciation paint night in December at the community clubhouse.

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ON SITE CONTINUED FROM PAGE 21

HEART OF MAITLAND CONTINUED FROM PAGE 11

There is comfort in knowing that what we give, we also receive. Watch as Pinnacle’s Laura Moa is unexpectedly rewarded by her own selfless contributions as Founder of Journeys Companion and gracious servant to Arnold Palmer Hospital for Children in Orlando. Pinnacle is thankful for its partnerships with these two amazing organizations who take great care of our families and our community.

Working in partnership with FeedingTampa Bay, Pinnacle’s West Florida team expressed their Heart of Service by making and delivering nearly 5,000 sandwiches to feed the surrounding community. Check out the video!

Students at the Head Start School in Atlanta sang Christmas Carols to residents at Waverly Terrace Senior Community in Columbus, GA.

Mission Rockwall set up a free “Pop-Up Library” in their office to interact with the children onsite and provide weekly story time around bus drop off times. The shelves are always stocked with rotating seasonal topics so kids can take books home to read.

The Pinellas County Sheriff's Office, The Rotary Club, Proclaim Ministries and Oldsmar Fire Department delivered Thanksgiving Dinners, Christmas Dinners and gifts/bicycles

In response to the 2017 hurricanes, Pinnacle's Maitland office provided muscle to prepare Second Harvest Food Bank for the influx of nonperishable food items available to those displaced by the storms. See our team in action in the news report.

Congratulations to Pinnacle’s service warriors in Maitland who make a commitment to helping those in need. The team was recognized on the Orlando Business Journal Largest Philanthropic Companies/Organizations-Volunteer Hours List.

to 20 families at Westminster in Oldsmar, FL.

Residents at Waverly Terrace Senior Community in Columbus, GA enjoyed their annual holiday potluck.

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totaling approximately $69,400 The Pinnacle Cares program has awarded 55 GRANTS

The PinnacleCares programawarded 39 grants totaling approximately $47,500 in 2017, 10 of which were related to the $16,500 Disaster Relief collection. Since inception of the program, we have awarded 55 grants totaling $69,400! The program was introduced in March 2016 to offer limited financial assistance to eligible team members who have experienced hardship. To find out more about Pinnacle Cares, visit the My Company section in Ultipro, reach out to your Human Resources representative, or email pinnaclecares@ pinnacleliving.com for questions.

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Corporate Events

Minnesota Monster Dash The Midwest Minneapolis corporate team participated in the 2017 Monster Dash 5k in St. Paul this past October. Dressed as superheroes on a crisp 34 degree day, the team had a blast getting their steps in alongside all the other monsters, big and small! The real superhero of the day was National Training Manager Chrys VanDerKamp, who was injured but fast walked the entire 5k with a boot on her foot.

Midwest Region Kickball Everyone from the Midwest region maintenance staff to the Regional VP came out in full force for their 1st Annual Kickball Team this fall. The Pinnacle Ballievers played weekly at the beautiful Lake Nokomis Park in Minneapolis and had a blast playing kickball like big kids. The season was a great way to get some exercise, build lasting relationships with coworkers from other sites, and create fun memories. From bottom left clockwise is Teri Lokken (PM), Julie LaSota (RPM), Noah Seltz (AM), Justin Zacharias (PM), Rick Parkos (Maintenance Supervisor), Megan Polcher (PM), Natane Dillard (Roving PM), Kevin Charcut (RVP).

Maitland Honors our Military and First Responders Every year, theTunnel toTowers 5K Run &Walk brings about a

Trick orTreat in Maitland The Maitland office hosted trick or treating for their team member’s children. The AP team didn’t want to feel left out so they dressed up as SnowWhite and the Seven Dwarves!

(L to R): Kevin Charcut, (RVP), Natane Dillard (Roving PM), Becky Riddering (RPM), Heather Miller (RPM), Chrys VanDerKamp (National Training Manager), JoLynn Safack (Corporate Executive Assistant) and Robin Fulton (Roving PM).

multitude of heartwarming scenes to commemorate the first responders who lost their lives on September 11, 2001 or succumbed to 9/11 illness. The Maitland team participated in honor of firefighter Stephen Siller, who laid down his life to save others, and for our military who continue to continue to make the supreme sacrifice of life and limb for our country.

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Pinnacle’s Pride and Joy We welcome pictures of all new babies in their Pinnacle onesies to be featured inThe Pinnacle Pulse.

SanAntonio Celebrates the Holidays “Ugly Sweater” Style The annual holiday parties in San Antonio December featured some of the region’s ugliest sweaters andWhite Elephant surprises. The winning sweaters went to Heidi Galway, first place, and Janie Martinez, second place.

Atlanta Managers Meeting Pinnacle’s managers in the Atlanta area came together for a productive meeting in September to discuss an array of topics: enhancing efficiencies through technology; the five Ps (product, price, people, promotion and now policy); characteristics of top companies; achieving higher shop scores; and the importance of investing in Pinnacle’s 401k. Third quarter recognitions were also a feature, giving top team members Certificates of Recognition and gift cards. Pictured are Angela Morris (Smokey Crossing) AwardWinner; Adrienne Smith (RPM); Kim Senior (RPM); Edgar Navarro (Maintenance Supervisor) AwardWinner; Denise Holstein (Senior RPM); Indhira Breton (River Crossing at Roswell) AwardWinner; Ray Uson (The Pointe at Norcross) AwardWinner; Elizabeth Grewe (RPM); Theresa Steen (VP); Tracy Hairston (Roswell Village) AwardWinner; DonnaWeeks (The Adair) AwardWinner.

Riley Marrero Born October 3,2017 Mother: ChristinaMarrero,PropertyManager, VeritasApartments,Henderson,NV

Lucile Madina Born August 30,2017 Mother: LilyCil-Alonso,AssistantPropertyManager, WaterfordatCypressLake,Tampa,FL

Carter Lynn Bertram Born May 12,2017 Mother: KatelynFortner,LeasingConsultant, IronhorseatTramonto,Phoenix,AZ

Kennedy Hayden Born June 11,2017 Father: ShayneHayden,MaintenanceSupervisor,The StatlerResidences,Dallas,TX

Christian Carlson Born August 4,2017 Mother: ChelseaCarlson,PropertyManager, CalypsoApartments,LasVegas,NV

Harrison Bailey Born June 13,2017 Mother: NikkiBailey,RegionalPropertyManager,Seattle,WA

Emerson Dean Saunders Born July 20,2017 Mother: AshtonSaunders,PropertyManager,WoodlandParkApartments

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CORPORATE EVENTS CONTINUED FROM PAGE 25

RISING STARS CONTINUED FROM PAGE 3

Midwest RegionAnnual TeamMember Event For the past 20 years, the Midwest region has held an annual event for all employees, and 2017 was no different. Coinciding with this year’s theme, which revolved around fanatical customer service, each participant took a color personality assessment followed by a survival challenge to emphasize how different “colors” interact and view situations. Then, there were 26 awards given out for financial performance and subjective categories. The day wrapped with the team heading to CHS field for a St. Paul Saints baseball game where some team members participated in on-field intermissions contests.

Dan Pollino Earns Prestigious 07 Electrician License Dan Pollino, engineer at the Aspira luxury high-rise in Seattle, obtained his 07 electrical license making him one of the first site members to earn these prestigious credentials. After weeks of continuing education, studying and accumulating 4,000 electrical hours, he passed the difficult test enabling him to now perform 07 A, B, C, D and E work up to 600 volts. The Department of Labor & Industries administers electrical certification laws for the state of Washington and anyone who works in the electrical construction trade must be certified as a journey level or specialty electrician. To become certified you must pass the exam related to the work that you will be doing. Dan has saved Aspira thousands of dollars based on his previous O7B license, which he obtained last year, and his technical/mechanical expertise.

Michele Zack Joins ColumbusApartment Association Board Board associations provide exceptional advocacy, education and communication. Michele Zack is doing her part. This Property Manager at Waverly Terrace Senior Apartments in Columbus, GA was nominated and elected by the Columbus Apartment Association members to the 2018 Board of Directors. Michele is pictured far left in the burgundy blazer.

Kevin Charcut, in the black t-shirt, participated in a race on the field. Although they were very fast, they came in second.

Brenda GammieAccomplishes Personal Ironman Goal Setting and achieving personal goals helps to drive our professional development as well. In August, Regional Vice President Brenda Gammie felt the exhilaration of crossing the finish line in the Coeur d’Alene Ironman race in Idaho, where she swam, biked and ran for 15 hours and 23 minutes. After training for seven months, with peak weeks of 20 hours, she not only stayed the course but has her sights set on another marathon in February in an attempt to qualify for the Boston marathon.

From L to R: Adam Alver, Pam Ott, Sammy Jo Sponsler, Becky Riddering, Lauren Jain, SarahWann Quintere, and Val Cordero.

Vicksburg VillageTeam holding one of their awards. From L to R: Ken Andrews, Kathy Moore, Derick Hillerud, Shannon Holman, Matt Krogh, Chris Nelson, Catherin Pfiffner, Lucia Carlson and Josh Pickard.

SNAPPED WORKING SAFELY

Each month Pinnacle rewards property team members for wearing the proper personal protective equipment. Please congratulate the following for being “SnappedWorking Safely.”

October

November

December

WESTERN DIVISION

EASTERN DIVISION

WESTERN DIVISION

EASTERN DIVISION

WESTERN DIVISION

EASTERN DIVISION

From L to R: Heather Miller, JoLynn Safack, Becky Riddering and Sharon Murphy

From L to R: Julie LaSota, Josh Pickard, Heather Miller, Becky Riddering and JoLynn Safack

The Cosmopolitan MaintenanceTeam won Excellence in Maintence. Pictured from L to R: Tom Hinderman, Mike Faber and Ralph Charles.

Luis Aguilar Villas Central Park Grand Prairie, TX

Brandon Soderlund Stone Arch apartments Minneapolis, MN

Juan Andujar Oakwood Sarasota, FL

Antonio Mercado & Marlon Arboleda Veritas Henderson, NV

Bruce Powell Domain Henderson, NV

Robin Flores Cranford Court Riverside, CA

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Rhapsody

Happy New Year from the Rhapsody Corporate Team!

Leasing Begins atVIA123 198-unit luxury apartment community inToronto

Residents LoveThe Hendrix 260-unit luxury high-rise in Edmonton

Rhapsody has gotten a digital facelift! Be sure to check out their new website at www.rhapsodyliving.ca

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