Property Photos Property photos are a must for realtors on social media, especially on Instagram and Facebook. You can give clients a sneak peek of what to expect from the property and entice them to reach out to you to learn more through a virtual or in-person tour. You can also share videos and posts other social media platforms. We strongly recommend hiring a professional real estate photographer to handle your listings. Professionals will be able to employ those magic tricks. Realtor Blogs Relationships between agents and clients are important, as they trust you to take to heart the things that they care about and point them in the right direction. As a result, using social media to share realtor bios is worth considering. Your au - dience can learn more about what you offer and reach out if it feels like a good match. If you’re looking for more supporting information, the statistics below will further emphasize the impor - tance of using social media for real estate. Blogs are informal articles written for the purpose of showing thought leadership and expertise. Real Estate Statistics In 2020, 44% of real estate agents generated the most clients via social media, only topped by referrals. 82% of agents plan to improve their social media presence to grow their business in 2021. The National Association of Realtors 2021 Realtor Technology survey found that 53% of respondents say that social media is one of the most valuable technology tools they use. 74% of realtors use Facebook for professional purposes. Clubhouse, a social media app that prioritizes audio, has real es - tate conversation clubs with over 50k follow - ers. 81% of older millennials, 80% of younger millennials, and 78% of Gen X found their home on a mobile device. At the end of the day, your followers may prove themselves to be your strongest property advocates. If you take the time to create a social media pres - ence that includes high-quality photos of the properties you sell, you interact with clients.
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