House Buying Trends
Importance of Social Media It may not seem like the right channel to use for your industry, but using social media for real estate has various benefits. Most significantly, there are more than 3.78 billion social media users globally, and the average person spends close to 2 ½ hours using social media every single day. So, statistically speaking, your audience is already on social me - dia — why not meet them where they already are? Lastly, having a social media presence helps you build brand awareness and generate trust with your audi - ence. They may not be ready to make a purchase yet.
While social media has always been a tool for realtors to lever - age, COVID-19 has brought it center stage. One of the big - gest changes is the rise of vir - tual showings. Some agencies reserved virtual viewings for specific circumstances or lux - ury homes, but it has now be - come a common practice: “We used to keep our virtual tours for our luxury homes, but we’ve found it adds to the home buy - ing experience for our clients,” says Lisa Alexander, president of Del-Co Realty. As health and safety restrictions are lifted, virtual showings are likely here
Buyers searching for new homes in locations they’re not in can save time and money on trav - el costs until they’re sure about their options. The length of the searching process is also lowered, as buyers can view mul - tiple homes in a short pe - riod via online video or virtual tour, as opposed to waiting weeks for an open house or for there to be a space for them during a showing. You can use many different platforms to advirtise.
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