Promote the Town not just the House Homebuyers want to know the good, bad, and ugly of each town to which they’re con - sidering a move. Yet, most real estate blogs simply give buyers basic demographic sta - tistics and perhaps some flowery language about the area. Instead, use your social media channels to provide potential clients a far richer understanding of the markets Don’t Forget about Video It’s tempting to skip the expense of shoot - ing and editing a video, but online video is an important element of home marketing. Think about it: Home buyers are visual buyers, and if done well, a video creates an emotional connection with them that they might not have from just a photo-based listing. YouTube videos also improve your website’s ranking in search engines like Google, a common place where home buy - ers and renters start their search for a new home. Talking to Yourself A post, link, photo, or tweet on your profile might look nice to you, but it means very little if it doesn’t resonate with the people who are following your page. Social media is more about listening than about talking. Pay attention to what people are saying about you and your brand. Solicit and gath - er feedback through informal polls or via free survey services like Survey Monkey or Google Forms. This will ensure each and every piece of content you share on social media reflects the interests of your custom - ers. People need to be heard becuase thats how you know what people want. You want to make sure you meet your clients needs and not just think what would be best for you. Clients may have a different opinion than you, even if you don’t like it. Clients come first.
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