Home Listings It’s fine to let people know about the homes you’re mar - keting, but don’t make the house itself the primary topic of your conversation. Think about common questions home buyers and sellers ask you, and turn these into posts. Provide valuable con - tent and you’ll keep people coming back. Put yourself out there and let people come to you and notice the home listing by your advertising, trying to hard can sometimes not be ther best path.
Advertisments It may not seem like the right channel to use for your industry, but using social media for real estate has various benefits. Most significantly, there are more than 3.78 billion social media users globally, and the average person spends close to 2 ½ hours using social media every single day. So, statistically speaking, your audi - ence is already on social media, why not meet them where they already are? Second, social me - dia also offers targeted advertis - ing options tailored to audiences in specific locations isn’t that just what realtors look for?
Veiwers Feedback All social media platforms are a great place to answer audi - ence questions, as you can en - gage with your audience and develop a rapport that leads to a working relationship. Anoth - er benefit to answering ques - tions publicly is that it’s pub - lic, and everyone can see your responses. This can help in - terested buyers approach you with qualified, further-down- the-funnel questions. Answer - ing questions can get people to know that you care what they have to say and they will sup - port you.
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