Develop Marketing Campaigns Send a monthly newsletter roundup of your blog content, and reach out to contacts when new property listings are available. Include images of the properties that link to the full listing, a video walkthrough of the property, or a virtual staging of the home. How can you pique buyer interest? Give them a sneak preview of what the home looks like by using a virtual staging website. Partner with Local Businesses Use your local connections and partner with clothing boutiques, home decor showrooms, and coffee shops to promote listings — and invite them to participate in an open house event. For a unique way to encourage prospects to visit your open house, set up pop-up shops in different rooms of the house. This encourages potential buyers to explore each room, and you can work with the local businesses to determine discounts on goods that can be offered to the home buyers. Use Drone Photography Take sweeping shots of the home’s exterior and surrounding landscape using drone photography. Purchase a drone or use a drone service, like HouseLens or Sold by Air, to capture the perfect shot. Use the photos to add an excitement factor to your listings. Video can be used to supplement your virtual tours or walkthroughs and show exterior features like patios and pools. Don't have the drone photography chops you need to show your clients' homes in their best light? Services like Drone Base have thousands of experienced photographers around the globe.
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