October Kitchen - B2B - January 2019

THE NOURISH LETTER www.OctoberKitchen.com | 860-533-0588 | 309 Green Rd., Manchester, CT 06042 This is our way of saying that you are important to us and we truly value your business. Please feel free to pass this newsletter on to your friends and neighbors. ENJOY!

JANUARY 2019

Meet the Team Behind Your Meals

LEARNING THE OBVIOUS

Joey Coleman’s ‘Never Lose a Customer Again’

some things around and offered to get Coleman in at 2:30 p.m that day. She also sent him all the intake forms digitally so he could fill them out on his phone before he even got to the office. Once he arrived for his appointment, the quality of service only improved. They got his tooth fixed on the spot and as Coleman was leaving, the dentist gave him a card with her personal cell number

We’re starting a new year and I want to kick off 2019 by talking about something every business struggles with — how to keep our clients around. If you haven’t been thinking about this, you should be. Just because a client agrees to do business with you once doesn’t mean they’re in for life. They’re just testing the waters. It’s our job to make these customers see why they should stick around.

on it, instructing him to call her if he had any questions or concerns. Three hours later, Coleman was at home on the couch when he got a call from the dentist office to check in on him. They even called again the following morning to make sure he was doing alright. Needless to say, Coleman was blown away by the experience. He never wanted to go to another dentist! But when you think about it, everything they did were things you’d expect a dentist to do. Getting patients who are in pain in right away, sending mobile forms to expedite the process and staying in touch with patients during recovery are all little things that should be standard. The difference between “the best” and “everyone else” is that the best will actually do all those little things.

Businesses spend a lot of money trying to get new clients and they tend to move on, hunting for the next new client once the last one makes a purchase or signs on the dotted line. Joey Coleman, author of “Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days,” explains why this mentality is a costly mistake. Coleman has worked with all kinds of companies, from mom and pop shops to NASA. He’s learned a thing or two about why people chose to do business with some companies over others. When “Never Lose a Customer Again” came out in April of 2018, it debuted at No. 2 on Wall Street Journal’s best-sellers list — and for good reason. This book offers a strategy for not just getting customers to do business with you but turning them into lifelong fans. In his book, Coleman starts by sharing a story about finding a new dentist after he moved to Colorado. He chipped a tooth and was in a lot of pain when he called the dentist recommended to him. The lady on the other end was amazing. She moved

“I finished the book and asked myself why I wasn’t

doing these things already.”

Coleman maps out the eight steps customers consider during their first 100

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Reuniting Brothers in Arms SGT. FIELDY COMES HOME

deployment, Caceres returned home but Sgt. Fieldy served several more tours without him. While Fieldy continued to protect soldiers and civilians by tracking down IEDs, Caceres worked tirelessly to make sure he could bring Fieldy home when his service was over. Military working dogs can be adopted by former handlers, law enforcement or qualified civilians when they retire. After three years apart and a total of four tours served, Sgt. Fieldy was reunited with Caceres. In 2016, Fieldy received the K9 Medal of Courage Award and in 2018, he won the American Humane Hero Dog Award for his service. “These dogs are out there with us,” said Caceres when he and Fieldy accepted the Hero Dog Award. “The dangers we face, they face them too. They deserve to be recognized. We ask so much of them and all they want is to get petted or play with a toy. They’re amazing animals and Fieldy is just an amazing dog. I can’t begin to express the gratitude I have for him.” If you are interested in supporting our nation’s working dogs or would like to adopt a retired working dog yourself, you can learn more at MissionK9rescue.org.

There are around 2,500 military working dogs currently

in service and their efforts help save the lives of countless soldiers and civilians

every day. One of these brave military dogs is Sgt. Fieldy, an 11-year-old black lab who was trained to locate the No. 1 threat in Afghanistan: IEDs. Sgt. Fieldy was deployed to Afghanistan with his handler, Cpl. Nicolas Caceres, in 2011. Early in their deployment, their vehicle struck a pressure plate while they were on patrol. Fieldy and Caceres were all right but one of the other Marines in their company was badly injured in the explosion. The injured Marine could not be evacuated by helicopter until the landing zone was secured. Fieldy found another IED in the area and alerted Caceres. The bomb was quickly disarmed and the injured soldier was taken to safety.

This wasn’t the only IED Fieldy found. His sharp nose and dedication helped save thousands of lives. After his

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DID THE HOLIDAYS RUIN YOUR DIET?

casseroles behind the fruits and veggies. This way, you’re not as tempted to indulge every time you open the fridge.

Right away, we want to tell you not to start the new year by being mean to yourself. Did you drink too much on New Year’s Eve? Eat a whole pie on Thanksgiving? It’s okay! You can start eating better today. Here are a few tips to build better habits.

Try These Tips to Eat Better in the New Year!

Eat 2 Servings of Vegetables

Full of healthy vitamins, minerals and plenty of fiber to keep you full, good eating habits start with veggies. It’s easy too. Just snack on snap peas or have a serving of broccoli at dinner.

Avoid Detoxes or Crash Diets

You can’t make up for eating too many cookies on Christmas Eve by starving yourself today. These kinds of “cleanses” aren’t healthy. Though you may reach your weight loss goal faster, it’s not sustainable in the long run and you’ll only end up hurting your body.

Say No to the ‘What the Hell’ Effect

Have you ever had one bite of fudge that turned into the whole pan? This is the “what the hell” effect. It’s when you rationalize bad behavior by thinking, “I already messed up. I might as well double down.” This trouble cycle is easy to start and hard to quit. Yes, forgive yourself for mistakes, but vow to start doing better immediately. Don’t make yourself feel bad about enjoying the holidays. Instead, get excited about how you’re going to live healthier in 2019! lead healthy and independent lives. Nothing fills our hearts more than knowing we’ve succeeded in our goal when we hear such kind words from our clients. TESTIMONIALS “I started this service after coming home from a long hospitalization. Their info was given to me by my home nursing service, so I called. I was very impressed with the prices, the variety offered and the lady on the phone. Their entrees are plentiful and tasty and do not forget the sandwich fixings. Oh and the yummy desserts! Long story short, order soon and often! You won’t regret it.” –Iz T. “Paul provides the highest quality dishes for your family and you, that are not only good for you, but great tasting. He’s an excellent chef and his meals are well thought out and a no-brainer for anyone looking for healthy choices. Not only does he provide a convenient delivery service to your loved ones or you, he now has in-store pickup for those who want to grab something healthy and delicious on their way home too!” –Carol C. At October Kitchen, our mission is to provide delicious, nourishing meals. In doing so, we hope to help our clients

Hide the Leftovers

Don’t let the holiday cookies or popcorn tins hang out on the kitchen counter. Dr. Beth Vallen, assistant professor of marketing at Villanova University and environmental food-cues researcher, says you’re more likely to snack on food you see all the time. So put the treats away — out of sight, out of mind. Also, store pies and green bean

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days of deciding to do business with a company, from assessing a new company they might do business with to becoming lifelong advocates for that company. In each step, he points out the little things businesses need to do if they want to get their clients to that next step. When I was reading this book, the thing that stuck out to me most was how obvious all his suggestions were. Like with his story about the dentist, it’s the little gestures that make all the difference. I finished the book and asked myself why I wasn’t doing these things already. And when you pick it up, you’ll be asking yourself the same question. If you have any resolutions this year to grow your business, boost customer retention or improve client relationships across the board, you need to start 2019 by reading “Never Lose a Customer Again.”

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309 Green Rd. Manchester, CT 06042 INSIDE

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All the Little Things

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What Happens to Military Service Dogs? Join the Alliance! 4 Steps for Healthy Eating in 2019 Hear From Our Clients

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Why Less Stuff Means More Freedom

A GUIDE TO DOWNSIZING What to Keep, Gift, Donate and Throw Out

divvy up the goods. Some families engage in the process collaboratively, but there should always be some communication before anything is thrown out. Your kids may value certain items more than you ever realized. If you suspect a certain heirloom could be a source of contention, it’s best to hold on to it and make it part of your estate plan. Only Keep the Essentials After completing the first three steps, you should be left with only those items you actually use and those that have the most sentimental value to you. These are the objects worth bringing to your new home. Bonus Tip: Color Code Each Category Odds are that you’ll find junk and valuables stored right next to each other. If you don’t have time to physically separate them at the moment, use different colored Post-it notes to keep everything organized when it comes time to move.

touched in years. These will be the easiest to part with and will put you in the right downsizing mindset. Donate Unwanted Items The next category contains

Many homeowners reach a point in their lives when they’re ready to move from the house they raised their families in to something smaller and more manageable. While finding the right place can be a challenge, the hardest part of downsizing is often sorting through a lifetime’s worth of possessions. This process, called contents downsizing, is much easier when you follow this four-step system. Start With the Junk Beginning your downsizing with the hardest items will only lead to frustration and inaction. Instead, start by tackling areas of the house that are full of documents, knickknacks and boxes you haven’t

items that are no longer valuable to you or your family but may be useful to others. These items can be donated to one of many worthy organizations, such as Goodwill, the Salvation Army or St. Vincent de Paul. Donations are a way to give back to the less fortunate instead of simply giving or throwing things away. Give Gifts to Loved Ones If you have children, they will undoubtedly want to keep a few cherished mementos and precious possessions. Deciding who will keep what can be a sensitive subject, so you’ll need to devise an equitable way to

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