October Kitchen - B2B - January 2019

THE NOURISH LETTER www.OctoberKitchen.com | 860-533-0588 | 309 Green Rd., Manchester, CT 06042 This is our way of saying that you are important to us and we truly value your business. Please feel free to pass this newsletter on to your friends and neighbors. ENJOY!


Meet the Team Behind Your Meals


Joey Coleman’s ‘Never Lose a Customer Again’

some things around and offered to get Coleman in at 2:30 p.m that day. She also sent him all the intake forms digitally so he could fill them out on his phone before he even got to the office. Once he arrived for his appointment, the quality of service only improved. They got his tooth fixed on the spot and as Coleman was leaving, the dentist gave him a card with her personal cell number

We’re starting a new year and I want to kick off 2019 by talking about something every business struggles with — how to keep our clients around. If you haven’t been thinking about this, you should be. Just because a client agrees to do business with you once doesn’t mean they’re in for life. They’re just testing the waters. It’s our job to make these customers see why they should stick around.

on it, instructing him to call her if he had any questions or concerns. Three hours later, Coleman was at home on the couch when he got a call from the dentist office to check in on him. They even called again the following morning to make sure he was doing alright. Needless to say, Coleman was blown away by the experience. He never wanted to go to another dentist! But when you think about it, everything they did were things you’d expect a dentist to do. Getting patients who are in pain in right away, sending mobile forms to expedite the process and staying in touch with patients during recovery are all little things that should be standard. The difference between “the best” and “everyone else” is that the best will actually do all those little things.

Businesses spend a lot of money trying to get new clients and they tend to move on, hunting for the next new client once the last one makes a purchase or signs on the dotted line. Joey Coleman, author of “Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days,” explains why this mentality is a costly mistake. Coleman has worked with all kinds of companies, from mom and pop shops to NASA. He’s learned a thing or two about why people chose to do business with some companies over others. When “Never Lose a Customer Again” came out in April of 2018, it debuted at No. 2 on Wall Street Journal’s best-sellers list — and for good reason. This book offers a strategy for not just getting customers to do business with you but turning them into lifelong fans. In his book, Coleman starts by sharing a story about finding a new dentist after he moved to Colorado. He chipped a tooth and was in a lot of pain when he called the dentist recommended to him. The lady on the other end was amazing. She moved

“I finished the book and asked myself why I wasn’t

doing these things already.”

Coleman maps out the eight steps customers consider during their first 100

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