CHIP AND DAN HEATH’S ‘MADE TO STICK’
Have you ever wondered why certain stories that have no basis in fact get passed around like wildfire? Whether they’re rumors, urban legends, or conspiracy theories, these tales can often gain more traction than important ideas and facts. In their book “Made to Stick: Why Some Ideas Survive and Others Die,” Chip and Dan Heath explore the qualities that give ideas relevance and pass-around value. “An accurate but useless idea is still useless,” they write. This point is key to understanding why people get excited about certain ideas and ignore others. The Heaths argue that the presentation of ideas can have just as much of an impact on their “stickiness” as the content of the ideas. After analyzing hundreds of examples, they note, “We began to see the same themes, the same attributes, reflected in a wide range of successful ideas.” “Made to Stick” explains those attributes using myriad examples to illustrate how stickiness works in the real world. Early in the book, the Heaths share six key principles, demonstrating how good ideas are made valuable and exciting by their simplicity, unexpectedness, concreteness, and credibility; are capable of rousing emotions; and are often presented in the form of stories. While these principles are relatively straightforward, they are often subverted in an Uncovers What Makes Ideas Matter Metal is a superior material for many uses, especially roofing. Its characteristics provide natural cooling, resilience to adverse weather conditions, and longevity that can’t be found in shingles. It’s great for roofing, but it also has a variety of other uses. Metal siding, corrugated planter boxes, and partitions are all common additions that can add pleasing aesthetics to your structure. Now, what if you could take it one step further? That’s exactly what the shipping container movement is starting. SHIPPING CONTAINER HOUSES Companies shipping products from overseas will often send their items in what are known as “one-use” containers. These steel shipping boxes are used for one trip only and are then taken out of rotation. There are an estimated 14 million shipping containers around the world that are no longer in service, making the re-purposing of these crates very appealing to the cost-effective builder. It might sound a little odd, but as the tiny house movement expands, homes built from shipping containers become more and more popular. With costs ranging from $1,000 for
effort to use business jargon and other neutered forms of language.
The Heaths deploy John F. Kennedy’s famous speech about putting a man on the moon as an example of a compellingly relayed
idea. “Had John F. Kennedy been a CEO, he would have said, ‘Our mission is to become the international leader in the space industry through maximum team-centered innovation and strategically targeted aerospace initiatives,’” they explain. Nobody would have been excited about that. If you’ve ever thought that you had a great idea but couldn’t get your employees to buy into it, a lack of stickiness may be the cause. Understanding how to present your ideas in an inspiring way could unlock the key to increased productivity and growth like you’ve never achieved before. The next time you present an idea to your team, a group of conference attendees, or any other audience, ask yourself if that idea will stick. If it won’t, you’re just wasting your time. If you need a little guidance on how to make your ideas punch a little harder, “Made to Stick” should be on your holiday book list. a 20-foot container to $3,000 for a 40-foot vessel, the cost of raw materials provides viable savings for those looking to build simple structures. Add in a little ingenuity on the interior, and the dull rectangle initially used to ship raw goods can become an oasis. OTHER USES Shipping containers aren’t just limited to homes. Garages, sheds, and storage spaces are all common uses. The 14-gauge steel is thick enough to withstand hanging thousands of pounds on its walls, so many people love to use them as workshops. One issue with using a shipping container as a structure is that it doesn’t have a roof. The flat pitch to the ceiling means water, snow, or other debris will collect on top. Over time, this can cause rust or pooling that weakens the integrity of the steel. That’s where we come in. Let us help you treat your metal and build a roof for your structure. If you think the whole thing is a little nutty, call us today and let us help you discover how we can help you with your unique roofing project.
YOU BUILT YOUR HOUSE OUT OF WHAT? One Use of Steel You Probably Didn’t Think Of
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