introducing: BROKERAGE SUPPORT SERVICES
WHO IS
• The #1 CENTURY 21 Franchise in the world for the last ten consecutive years • Holds the CENTURY 21 record for most units sold • One of the first established CENTURY 21 franchises • Nationally ranked 32nd in sales across all brokerages by REAL Trends
• Established in 1978 in Madison, WI by Bill Kessler with one office and one agent • Now owned and operated by CEO Dan Kruse and President Jasen Schrock • Footprint across 72 offices in 5 states with 1,500+ agents • Supported by 13 departments with 60+ employees within Brokerage Support Services
WE LIVE BY OUR CORE VALUES
LOYAL - to our team, our culture, our mission and vision.
COMMITTED - to getting the job done, to our team, to our vision POSITIVITY – do you bring a positive energy? Are you non-toxic? Do you care and are you a people magnet? HELPFUL – are you easy to work with, thoughtful, compassionate, caring, are you customer-focused? OPEN TO CHANGE – Are you open to a changing environment, can you adjust to a changing market, and can you see the opportunity in change? OPEN TO FUN - Encourage laughter, joy, comradery, and acceptance. Do you lift up the spirits of those in need and celebrate our diversity, community, and the Affiliated family?
BROKERAGE SUPPORT SERVICES OUR GOAL IS SIMPLE. Provide amazing support for our agents and offices so they can focus on what they do best - helping their clients. To do that, you’ll need 14 departments with 60+ employees that cover: · Accounting · Administration · Compliance · Data Analysis · Events · Human Resources · Information Technology · Leads Management
· Learning & Development · Marketing & Social Media · Operations & Project Management · Property Management · Relocation · Website
LOCAL TEAM LEADERS meet the
ALLISON BJOIN Temecula
BRYAN FELTMAN Rancho Santa Margarita
DOREEN SMITH Ramona, Ranch San Diego, Rancho Penasquitos
HOLLY MITCHELL San Clemente
LUCY NAVA East Lake and San Diego
NANCY LAYNE Carlsbad
NIKKI COPPA Compliance Officer
MATT HAUCK Anaheim Hills and Fullerton
Our offices are powered by dedicated Team Leaders and Admins who go above and beyond to champion not only their agents but also their colleagues across the entire footprint. You can always count on your California team to step-in while you’re on vacation! Within our California offices, you’ll also discover a dynamic group of individuals from Administration, Learning & Development, IT, and Marketing - all supporting the local Agents, Staff and Offices. We also has access to our very own Growth Consultant - so you’ll always have direct access to CENTURY 21®. IT’S TIME TO TAKE A VACATION.
TOM JANGULA C21 Growth Consultant
ACCOUNTING DEPARTMENT meet the DEPARTMENT SERVICES
• Accounts Payable & Receivable • AR Bill Collections • Banking • Budgeting • Cancellation/Mutal Release • Closings • Commission Checks/Statements • Credit Card Processing • Direct Deposit
• Earnest Money • General Ledger • ICA Contracts in AT • Office Leases • Personal Property Statements • P&L Statements • Darwin Cloud Reports • Tax Withholding • 1099s
SYSTEMS & PLATFORMS SUPPORTED • Darwin - Cloud Transaction Software • Darwin Cloud - Cloud Accounting Software
COMPLIANCE DEPARTMENT meet the DEPARTMENT SERVICES
• Team dedicated to monitoring industry trends and changes • Weekly virtual Compliance Meeting • Direct access to Regional Compliance Officer • Comprehensive contract and compliance review • Pre-Licensing Onboarding • Registration in Continuing Education (CE) Shop
DEPARTMENT meet the DEPARTMENT SERVICES
ADMINISTRATION
• Assisting Team Leader in-office management • Ensuring accuracy of website and MLS photos • Entering data into accounting programs and MLS • Generating weekly/monthly reports and aiding in recruitment • Handling phone calls, emails, and messages • Managing new partnerships and agent information
• Managing online transactional systems • Monitoring new agents’ progress and encouraging attendance at events and trainings • Processing accepted offers, closings, and invoices • Providing basic training on company tools and systems • Updating MLS with listings, price changes, and showing instructions
SYSTEMS & PLATFORMS SUPPORTED Skyslope - Transaction Management Platform Darwin Cloud - Cloud Accounting Software Affiliated Concierge - Home Concierge Service for Clients FyrstUp - Digital Whiteboard for pre-market listings Credentialing - All new agents are credentialed by our Administrative Department
HR DEPARTMENT meet the DEPARTMENT SERVICES
• Services W-2 Employees • Accident and Injury Reporting • ADA Accommodations • Benefit Changes/Qualifying Events • Compensation/Employment Classification Analysis • Employee Job Counseling • Employee Onboarding • Employment Law
• Recruiting/backfilling Roles • Handbook and Policy Interpretation • Health Insurance • Leaves of Absence • Merit and Pay Rate Changes • New Hire Paperwork • Payroll • Performance Reviews • Separations from Employment
BENEFITS & SYSTEMS SUPPORTED • Paycom - Online Payroll Service • Employee Assistance Program (EAP) - Mental health support and work/life services for employees • Fidelity - Employee 401(k) plan
EVENTS DEPARTMENT meet the DEPARTMENT SERVICES • State of Affiliated Agent Award Ceremony • Agent Rally Educational Conference • Regional Summits • Regional Events • Community Benefits • One21 Coordination
IT DEPARTMENT meet the DEPARTMENT SERVICES
• CENTURY 21 Affiliated Emails • Copiers • Credentialing • Equipment
• IT Helpdesk Ticketing System • MultiFactor Authorization • Networks
SYSTEMS & PLATFORMS SUPPORTED • 21online.com - Productivity Platform by CENTURY 21 • Dash - Data platform for listings, transactions, employees, and teams • Microsoft 365 - cloud-powered productivity platform with Microsoft Teams, Word, Excel, PowerPoint, Outlook, OneDrive • VoIP Phone System - Phone setup for offices
DATA ANALYST DEPARTMENT meet the
• Reporting • Darwin Cloud Support
LEARNING & DEVELOPMENT DEPARTMENT meet the DEPARTMENT SERVICES
• Agent Onboarding • Core Academy • One-on-One Webinars • BluePrint for Real Estate Success • Virtual Learning through the Knowledge Management Hub
SYSTEMS & PLATFORMS SUPPORTED • MoxiWorks - CENTURY 21 sponsored platform that develops software for lead generation, IDX websites, CRM, marketing automation, and lead management • ZipForms - Online Forms Library • Knowledge Management Hub - CENTURY 21 Affiliated sponsored Virtual Learning platform • RealSatisfied - Testimonial collection platform for real estate • Skyslope - Transaction Management Platform • Blueprint for Real Estate Success - Online Real Estate Course by Jared James, provided by CENTURY 21 Affiliated
MARKETING DEPARTMENT meet the DEPARTMENT SERVICES
• Advertising • Copywriting • Marketing Education • Graphic Design
• Marketing Strategies • Monthly Social Media Content Calendar • Photography
• Studio Space • Public Relations • Social Media Strategies • Videography
SYSTEMS & PLATFORMS SUPPORTED
• The Affiliated Portal - CENTURY 21 Affiliated’s exclusive Marketing Platform • MoxiWorks - CENTURY 21 sponsored platform that develops software for lead generation, IDX websites, CRM, marketing automation, and lead management • Xpressdocs - Marketing & Print Platform provided by CENTURY 21 • Brand Studio - CENTURY 21’s Marketing & Assets Platform • CENTURY 21 Affiliated’s Social Media
LEADS MANAGEMENT DEPARTMENT meet the DEPARTMENT SERVICES
• In-house concierge team for lead placement and agent support • My Listing My Lead auto assignment • Review third-party contracts and referral programs (Zillow, Realtor, Redfin, etc.)
• Assist with referral disputes and unpaid fees • Suggest strategies to increase SOI • Review and suggest changes to online marketing tools, such as Google Ads and Social Media campaigns
SYSTEMS & PLATFORMS SUPPORTED • Brytecore – Customer Data Platform • Mobile Application - Tool for leads management and agent CRM • Boost, Leads Engine - Lead management tools
PROPERTY MANAGEMENT DEPARTMENT meet the DEPARTMENT SERVICES
• Strategic Property Management • Property Maintenance • Tenant Screening
SYSTEMS & PLATFORMS SUPPORTED • Occupier - Tenant Lease Management Software • AppFolio - Property Management Software
WEBSITE DEPARTMENT meet the DEPARTMENT SERVICES
• Consultation calls on website optimization and online marketing strategies • Domain registration and analytics integration to help improve the agent’s web presence • Provide direction and support on listing and profile information with third party vendor websites, such as Zillow.com, Realtor.com, and Homes.com
• General maintenance and troubleshooting on company website to ensure a consistent and functioning resource for agent’s online promotion • Agent support and assistance with Moxi Website setup/maintenance
SYSTEMS & PLATFORMS SUPPORTED • c21affiliated.com - CENTURY 21 Affiliated’s website • AffiliatedConnection - CENTURY 21 Affiliated’s intranet • MoxiWebsites - Personal Website provided by CENTURY 21 • SEMRus h – SEO and SEM strategy tool
OPERATIONS DEPARTMENT meet the DEPARTMENT SERVICES • Brokerage Support Services • Contracts • Customer Complaints • Insurance Issues • Legal Issues • Project Management
RELOCATION DEPARTMENT meet the DEPARTMENT SERVICES
• Broker-to-Broker Relocation • Corporate Relocation • Outbound Referrals • Military Relocation • Relocation Education • Lender Referral Program
SYSTEMS & PLATFORMS SUPPORTED • Cartus - Employee Relocation Service Platform • eRelocation - Referral Management Software
CREDENTIALING & ONBOARDING NEW AGENTS ARE CREDENTIALED & ADDED TO: • 21online.com & Moxi • Affiliated Email • Knowledge Management Hub • Live Easy • zipForm • Darwin Cloud • Direct Deposit • SkySlope • Jared James Virtual Coaching • Studio A Portal
Team Leader and Admin collect: • ICA (Independent Contractor Agreement) • Agent Profile • Team Paperwork (if applicable) Admins Help with: • State License Transfer • MLS Transfer or Application • Business Card & Name Badge Ordering • New Agent Social Media Post • Admin Orientation - Day 2-4 after all paperwork collected Learning and Development will help with all aspects of onboarding: • Set MLS Training • Start courses in the Knowledge Management Hub
• Set your 1st One on One with Learning & Development • Establish connection with Mentor - start shadowing • Start Jared James Blueprint Program - Learning Path in KMH • Complete Moxi login and start customizing your website - courses in KMH Set your 2nd One on One with Learning & Development • Start shadowing on showings, listing appointments, and open houses Create a search in the MLS • Start generating a Sphere of Influence List • Business planning session with your Team Leader • Create a CMA • Start contacting SOI - role play with your mentor • Draft a practice offer • Check out the suite of Moxi tools and other tools in 21online • if interested in a deep dive, sign up for a 3rd One on One with L&D • Take RPR course in KMH • Draft up a sample Listing Presentation and Buyer Presentation • Finish your Realtor.com, Zillow Pages, and business social media pages Implement your social media strategy • Finish Jared James Blueprint Program • Host an Open House • Sign up for CORE Academy - email Learning.@c21affiliated.com to enroll
SKYSLOPE Skyslope provides Real Estate professionals with complete online access to their transaction documents.
Skyslope Features
• Transaction Checklists • Quick Audit File Review • Synced to the MLS • Highly Secure
LEAD GENERATION OPPORTUNITIES Sphere of Influence Family Friends
Programs Relocation Lead Scrubbing OpCity (where available) Social Ad Engine
Past Clients Community
Business Associates Preferred Vendors Title Mortgage Home Warranty Attorneys Social Media Facebook for Workplace Facebook X Instagram
Internet 600+ Websites C21 Website Personal Website SEO
AFFILIATED CONCIERGE Powered by LiveEasy Agent Benefits available at no cost • Stay top-of-mind and relevant with your entire sphere of influence • Keep engaged across: Web, Voice, Email, Mobile • Easily add and manage your local connections and trusted pros Homeowner Benefits • Access to moving & home management program at no cost for life • Lifetime dedication personal assistant • Up to $1,800 in deals: Free equipment, Gift cards, Experiences • Automated home maintenance reminders and access to reputable home pros FYRSTUP Fyrstup digitizes the traditional office whiteboard, creating instant notifications for properties coming to the market and buyer matching in real time, giving agents and their clients every opportunity to be ‘Fyrst Up’.
AFFILIATED CONNECTION Affiliated Connection is CENTURY 21 Affiliated’s back-office intranet that houses:
• Links to ancillary providers • Event schedules • News and updates • Office directories • Marketing & Social Media • Department Resources • FAQs
VIST OUR MARKETING PORTAL! AFFILIATEDPORTAL.COM
KNOWLEDGE MANAGEMENT HUB The Knowledge Management Hub allows you to learn at your own pace so that you can achieve your learning goals anytime, anywhere!
Discovering various tools and resources, along with navigating their locations, can be overwhelming. Simplify your learning by accessing everything in one hub, complete with guided learning paths for a seamless experience!
JARED JAMES COACHING Originally $499, both programs are provided at no cost to CENTURY 21 Affiliated agents. Blueprint for Real Estate Success • Step-by-step program designed to guide all real estate professionals towards the path of a successful real estate career • Designed to teach the real estate skills necessary to have a predictable business • Available to you 24/7 Virtual Coaching • Virtual Coaching is designed specifically for REALTORS® and their busy schedule • Each broadcast focuses on topics relevant to building a predictable real estate career • Participants in Virtual Coaching also receive access 24/7 to an extensive library of videos, prospecting letters, dialogue & more
THE AFFILIATED PORTAL Affiliated Marketing, CENTURY 21 Affiliated’s in-house marketing team, is your EXCLUSIVE partner. Discover the power of the Affiliated Portal with over 2,000 ready-to-use templates, spanning from listing presentations to door hangers to captivating social media content. Join the fan-favorite trend: CENTURY 21 Affiliated’s Monthly Social Media Content Calendar! Say goodbye to social media stress as Affiliated Marketing brings you a comprehensive calendar complete with suggested posts, engaging verbiage, trending hashtags, and optimal posting times.
JOIN US ON SOCIAL!
@century21 @c21affiliated
facebook.com/century21 facebook.com/c21affiliated @century21 @c21affiliated
www.linkedin.com/company/century21aff
DARWIN.CLOUD Owners, managers, and agents can access darwin.cloud to receive and update information in real-time. Darwin.cloud ensures your leadership has the reports and interactive dashboards they need to run the company - and agents have access to all the reports they need to run their business. For Agents When an agent logs into darwin.cloud, they will find reports on their individual performance, such as their YTD production or last month’s agent bill. But they can do much more. For Owners & Managers Owners and managers use darwin.cloud for reporting and analytics. darwin’s robust report library includes the foundational reports created by AccountTECH as well as any of your custom reports. Reports can be made accessible to your whole organization or specific individuals.
CENTURY 21’s BRAND STUDIO Create professional-looking advertising in a more efficient manner, while using all that the CENTURY 21® brand can provide.
Features Include:
• Stock Photo Library • Logo Library • Brand Guidelines • Brand Assets • General Templates • Single Property Templates
• Multi Property Templates • Recruiting Templates • Commercial Templates • Video Templates
ONLINE MARKETING CENTURY 21 Affiliated provides world class online marketing with Century21. com and Century21Affiliated.com. Both websites provide every feature that consumers are looking for!
Features Include:
• Best-in-class school search • Enhanced mapping • Search Engine Optimization • Multiple photos • Detailed information
• Virtual video tours • Interactive maps • Neighborhood information
• Open houses • Demographics
MOXIWORKS The MoxiWorks® product suite is the most powerful agent and consumer experience platforms in the real estate industry. MoxiPresent gives you the power to take your audience on a journey: from selling guidance and pricing consultations, creating virtual open houses, recruiting new talent, and sharing neighborhood insights. MoxiEngage is a powerful CRM and business planner designed specifically for real estate professionals. MoxiImpress gives you the ability to automatically create and distribute print, digital, and social media advertising materials in a matter of minutes. MoxiWebsites is a web content management system that gives control to agents (or teams) to create awe-inspiring websites without knowing a line of code.
THE GOLDEN RULER THE GOLDEN RULER Powered by ListTrac provides robust and dynamic Seller Reports on your listings.
• Real-time metrics from partner websites • Comparisons to similar listings • Shows views, shares and saves • Report statistics filterable by month, day or week
• Ability to track reporting history • Increased flexibility on Seller Report frequency • Includes Commercial Listings • Add company websites to the Golden Ruler reports
REALSATISFIED SURVEY BENEFITS The RealSatisified Survey is reflective of the entire transaction process with you! • The ability to highlight service successes and uncovering areas for improvement. • Complaint escalation process to allow for quicker response • The ability to win the Quality Service Survey Award
Surveys can automatically be posted through syndication to:
• CENTURY21.com • Realtor.com • Facebook • Twitter • Your own website
#1 IN THE WORLD DOESN’T JUST HAPPEN.
It takes stable leadership & a history of success. It takes 14 departments and 60+ employees.
It takes a 7:1 employee to agent ratio. It takes over 30 systems and platforms.
But most importantly - it takes our 1,500 AGENTS and their dedication to their clients.
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