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As depicted in Figure 7, mentions of ‘BlackLivesMatter’ are compared to the
brands Nike and Starbucks (which generally dominate social media
conversations), thus demonstrating the immense impact of the movement on the online landscape: 115
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Figure 6 - Source: Talkwalker data provided by the University of Connecticut's Social Media Analytics Centre
This shows that what started as a localised response to police brutality, became
a global phenomenon with people standing in solidarity in the fight against racial
injustices. Within the month, over 550 protests were carried out across the U.S.,
as shown in Figure 6, with an additional 40 other countries participating in
demonstrations.
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