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T H E K I N G ’ S B U S I N E S S
November 1925
WHAT BIBLE PUBLISHING MEANS
On A pproval Coupon SAMPLE OUTFIT OF
CHRISTMAS MUSIC FOR SUNDAY SCHOOLS When a C h r i s t m a s committee meets, (the chairman should be able to submit'-to it as varied a line of pro gram material as possible. The com mittee may then decide quickly and efficiently what sort of program it w i s h e s : to'have. A Sunday-school committee should examine: Christmas Carols (both stan dard and modern) Christmas Services or Programs Sacred Dramatic Cantatas Sacred Cantatas (non-dramatic) Santa Clans Cantatas Song and Story Program ■ Recitation and Exercise Book Clip th is coupon, pin o r p a ste to a sheet of le tte r paper, sign your nam e an d a d dress, an d get on ap proval ju s t such an outfit for y o u r com m ittee. A fter 10 days p ay to r all copies n o t’retursied p o stp aid to LORENZ PUBLISHING CO. D ayton, Ohio (216 W . 5 th S t.)
s i m |HE BIBLE contains sixty-six separate books. Because of this vast amount of material and the necessity for keeping the bulk within bounds, Bible making has become an art in printing and binding. This explains, possibly, why there are so few publishers in this particular branch of bookmaking. The ordinary work of fiction aver ages about four hundred pages. A Bible of the same size, including thick ness, would average a thousand pages; consequently a special grade of thin opaque paper must be provided. The printing on this paper is a greater task than the printing on the heavier ordinary book-paper. After the sheets of the Bible are folded, they must be sewed in a special way to prevent bulging in the backbone. If people could realize the amount of care taken with the preparation of the Bible and the extra costs. in every department of manufacture as compared with all other books, “cheap” Bibles would have no place in any home. Ordinary books, as a rule, are cased in by machinery. It does not seem to make any difference whether the contents are exactly fitted to the cover, because these books at best are read two or three times and then repose gracefully in the bookcase until such time as there is a “Clean-Up Week” in books. We all know that a hand-made shoe looks better, lasts longer and is more satisfactory than a machine-made shoe. This is precisely the case with Holman leather-bound Bibles. The covers are not made iri advance and
the books' forced to fit, but each cover is made for its own particular book; all of which is hand work. No “sec onds” are. used in Holman Bibles. The leathers are always the first qual ity of their particular grade. Most of the leather, and this also refers to the cheaper grades, is especially tan ned for durability under conditions of frequent reference and contant use. The writer knows of an instance in another line where the goods were so well made that they did not wear out, and the house was forced to go out of business, but it developed other lines with marked success. Of course, any Bible will wear out, but Holman Bibles are made as if in tended for use for all time, The pub lishers are satisfied with the growing demand, due to repeat orders and in- . creasing population. Over half a cen tury of continuous Bible making, with out a single break, is sufficient reward for their labors. Improvements in bindings, making the weakest part the strongest, is the constant aim of the Holman Company. These and other problems that come up from time to time are met and just as seriously considered as if the pub lishers were trying to build up a repu tation as newcomers in the field. These improvements are not con fined to the mechanical part of the work. The publishers have consist ently tried to place themselves in the position of the ultimate owner and reader of the Bible. The late Theodore De Vinne, the leading authority on type faces, said that there should be as much white paper as black ink on a page. This is the Holman rule. A proper amount of space between lines makes for easy reading. .Crowded type means strained sight, to which no one should be subjected. For this very reason, the heaviest bold-face types in the Holman editions have the proper amount of spacing. The smallest type used in a Holman Bible, known as the “Pearl,” is clear cut and kept in readable condition. Whenever a plate is battered on the press, a new one is made forthwith. Young eyes do not need large type, as small type is no strain on them, while very large type has the opposite, effect, but there is no reason why the letters should not he perfect. This particu lar edition' is non-pronouncing, made that way purposely for the very young, who might be confused by accented letters. The next larger size has pro nouncing text, as do several other sizes. It may not be ¿amiss to state here that the pronouncing feature in Teachers’ Bibles was an original Hol man idea given to the public over thirty years ago. A size and style for every require ment may be had in the great variety of Holman Bibles. Their Bourgeois edition, for instance, is the easiest to read of all large type Teachers’ Bibles; it has been commended by such'papers as the Sunday School Times for its unusually full marginal references, It
New Y ork (70 E. 4 5 th S t.) C hicago (218 S. W abash)
M ention The K ing’s B usiness Void D ecem ber 10th. .
MENEELY BELL CO. T R O Y , N.Y. and ___220 BROADWAY.NY.CITY, * B E L L S
POST CARDS W ITH A MESSAGE. CHOICE poems, Scripture, sentim ent. Supply real need of C hristian people; 50 sam ples, 25 cents, postpaid. Golden Rule Book Shop, A lbion, Mich.
20 NEW SERMONS A new series of pow erful serm ons, th oughtfully and expertly p rep ared a n d av erag in g 25 to 30 m inutes in length. These serm ons co v er a w ide range of su b jects an d are a w onder ful help to th e busy p a sto r. H undreds of o u r m o st successful p reach ers u se o u r “ Serm on H elps” an d m any sav th ey a re w o rth ten tim es th e ir price. One en th u siastic u ser tells us th a t they are “Full of Pow er fo r th e H our.” Here Are The Twenty Subjects:— 1 . 2 .
3. 4. L ooking F o rw ard E xceeding th e Speed Lim it In God W e Should T ru st C h ristian A ctivity 5. T h e S tory of a R un-Aw ay 6. D eciding fo r E ternity 7. W itnessing fo r Jesus 8. Being Social to Save 9. F o u n d O u t 10. D ividends of C hristianity
11. U nconscious D rifting 12. C hrist, O u r B rother 13. F acts A b o u t H eaven 14. T h e G reat C omm ission 15. T he Sin of Uselessness 16. T h e W hole D u ty of M an 17. H eavenly R ecognition 18. U se it, o r L ose It
T h e O p ening of G od’s Books Saved— W hy ?
19. 2 0
T hese 20 books (5 1/9x81/2 inches) are m ade of good w hite bond p ap er an d bound w ith excellent covers. They a re well p rin ted w ith new clear 10-point type— very readable. E ach publication abounds w ith new so u l-stirrin g illu stratio n s. G et th em w hile th ey a re new a t th e follow ing In tro d u cto ry P rices: A ny 3 Serm ons a t 3 3 % c each $ 1 .0 0 A ny 15 S erm ons a t 18c e ach $2.70 A n y 7 Serm ons a t 25c e ach ....... 1.75 A ll 2 0 Serm ons a t 15c e ac h ....... 3.0 0 M oney b ack if n o t en tirely satisfied. W e p rom p tly supply com p lete addresses o n all subjects. Send 50c fo r expertly p re p a re d address fo r a n y occasion. A sk for com plete c atalo g u e a n d references. Successfully grow ing fo r te n y ears. ■ -v'. è -'lÆHPMl PUBLIC SPEAKERS SUPPLY or just address—Box 124, Ridgway, Pa.
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