2022 AWARDS FOR EXCELLENCE Tasmanian Hospitality
2022 Life Member
FRANK MORGAN
Hospitality stalwart Frank Morgan has been around long enough to know how to survive in one of the state’s most dynamic industries. And he has a simple message to those who wish to follow in his footsteps. “In the years I’ve been in hospitality, it’s continually evolving, and the smart ones in the industry, they identify the trends and try and steer their business towards those trends,” Morgan says. “If you don’t do that today, you are in real trouble. “The industry, it’ll continue to evolve and it’s always going to evolve. And that’s the good part about it.” Morgan joined some of the Tasmanian Hospitality Association’s greats when he was inducted as the 14th life member at the Awards for Excellence. It was recognition well deserved for his contribution not only to the association but the industry as a whole. Morgan, director of Julfran Proprietary Ltd, has spent more than three decades within Tasmanian hospitality, including serving as a board member, treasurer and president of the association. It all began when he bought the Pembroke Hotel and Gordon Highlander with Stewart Wardlaw in 1989, beginning a journey which saw him add the Globe Hotel in 2001, create the Globe Group and playing a role in bringing the Thirsty Camel Bottleshops banner to Tasmania.
He later moved his venues into the Cellarbrations banner group and expanded to include retail bottleshops in Kings Meadows, Mowbray, Glenorchy and Hobart. “I mean, you do things for the industry, it is nice to be recognised but you don’t expect things like this,” he said of receiving life membership. “The hospitality industry always had an attraction for me, but when you join these associations, it’s really more of what you can put back into the industry.” Morgan was instrumental in shifting the THA offices from New Town to their current location in Salamanca, combining the hotels, restaurant and catering and clubs associations under one banner as well as clearing a host of debt to allow the association to be the powerful voice it is today for industry. “[At the time] we were the AHA just representing the hotels. Then you had the restaurant association and clubs looking after clubs. “We would have issues between each group and each group was going to Government for funding and for legislation. The best thing that probably happened is we all joined together to get one voice to Government and therefore we attracted a lot more funding. “We started to represent the whole industry.”
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Hospitality Review: June 2022
Call 13 78 72 or visit supagas.com.au For Bulk LPG related enquiries contact James Macleod; jamesmacleod@supagas.com.au
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