BUSINESS EVENTS TAS
BUSINESS EVENTS TAS
Business Events Tas Marnie Graig
With three further famils confirmed for the second half of the year now including an international component with delegates from New Zealand and Indonesia, we expect that our famil conversion rates will grow significantly. Delegate feedback has been immensely positive, particularly around our hospitality offering. Famil attendees are simply amazed by Tasmania’s food and beverage product and the world class experiences provided in our restaurants, cafes, bars and eateries. With Australia’s business events sector now worth more to the economy nationally than the peak of our pre-pandemic Chinese tourism boom, the opportunity for our tourism and hospitality sector to harness the post-pandemic recovery of business events activity is enormous. We remind operators and developers that our door is always open for people seeking further information and advice on the needs and drivers of our valuable niche market.
The first half of 2022 has seen a positive milestone in the recovery of Tasmania’s business events sector offering the first extended period of market stability since the onset of the pandemic. From 1 January – 31 May 2022, Tasmania hosted 31 business events with an EEI of around $19M, representing 6580 delegates and 21,195 room nights. The collective sigh of relief heard throughout Tasmania’s tourism and hospitality industry as density restrictions were lifted last month has further added to the buoyancy our sector is feeling. I know these restrictions were hugely debilitating for so many operators, and it has been a great feeling at Business Events Tasmania to finally be able to tell our interstate market that these limits are no longer a factor when planning conferences and events in our state. Additionally, throughout the lockdowns of 2020 and 2021, as an industry we had concerns that in-person conferencing would be significantly disrupted by digital technology and ‘hybrid’ events. However, with years of Zoom meetings bringing about an age of digital fatigue, resoundingly, people do want to come together, and they want to come together in Tasmania. Consequently, Tasmania’s business events sales pipeline looks strong with good leads, and a total of 75 business events locked in with an EEI of over $67M. The Board and Leadership Team of Business Events Tasmania has a razor-sharp focus on aligning our strategy to further contribute to
the post-pandemic recovery of Tasmania’s visitor economy and grow our state’s valuable business events sector.
Photo Credit Ultimedia
Photo Credit Al Bett
Launched in 2021, our famil program is one key initiative that is aiding us in achieving these strategic goals. We know that famils are the most effective way to convert new business in our sector, and we have worked with our members and tourism and hospitality operators across the state to carefully curate famil programs to demonstrate Tassie’s business events capability. I have written about the success of this program before in this column, with current figures showing 75 events at various stages of our sales pipeline with an EEI of over $70M directly attributed to attendees participating in our famil program. From this pool so far, we have confirmed 10 events for the state with an EEI of over $7M.
Photo Credit Ultimedia
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Hospitality Review: June 2022
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