HOSPITALITY DOCTOR
The Hospitality Doctor Max Hitchins
CORPORATE PARTNERS
COMING OUT OF ‘COVID’ #5 As mentioned in earlier editions of the Hospitality Review, I would like to offer you the opportunity to download a complimentary copy of “Post Pandemic Thinking for Hospitality and Tourism.” As a proud and patriotic Aussie, I have spent almost my entire life my time in Hospitality and Tourism. I love these industries and have shared ideas at conferences, conventions and collections of H & T Industry people. While I proudly tell the eBook is selling around the world, I am delighted to provide it to Aussie Tourism and Hospitality operators for FREE. (See QR code below). Below is another of the ideas in the eBook from marketing guru Winston Marsh - https://www. winstonmarsh.com.au/who-is-winston/ “Max,” wrote Winston, “…my 2x2x2 principle to double your profit was important in pre- pandemic times. In post-pandemic times it is essential if you are going to get your sales figures back to pre-pandemic levels. It is a simple format and an easy concept to explain to staff and very profitable for all hospitality and tourism businesses. Remember 90 per cent of your profit comes from the top 10 per cent of sales. Hence, the more sales you can ‘put on the top’ of your current sales, the easier it is to double your profits.” The first 2 Bring your customers back by inviting them back. When customers come into your bar, pub, club, restaurant, hotel or motel, make sure they leave with something that will bring them back… soon. It could be a voucher with a ‘free’ offer of complimentary wine if they come again this month, details of a jackpot night in your gaming room, complimentary drive-you-home service. Discuss it with your staff and listen to their suggestions.
The second 2 Follow McDonalds lead in staff training. If you have been to McDonalds, I’m sure when you place your order you have been asked “do you want French fries with that?” It isn’t a casual comment by the staff member. It is part of their training. Whether it be up-selling, cross-selling or add- on selling, it is all about increasing the amount of money your customer spends with you. In a hotel, for example, you might train your staff to offer room upgrades for a discounted rate. E.g. tonight, if you so desire, I can upgrade you to a suite for only $50… instead of the usual $150. The third 2 Discuss with your staff (and remember to listen) about what you offer to your customers in order to encourage them to introduce a friend. Again, it may be a free voucher, a discounted room rate or a free bottle of wine. Download a FREE copy of Post Pandemic Thinking for Hospitality and Tourism by hovering your mobile phone over this QR code.
VEOLIA � REWARD HOSPITALITY � ENERGY ROI � TASWATER � H&L � SUPGAS � AIR-ELEC � WORKSKILLS � TYPEFACE � WORK & TRAINING � ABEL PAK � TASTEL � SHOP TASMANIA � REDBULL � ZOO BUSINESS MEDIA � THRYV � CREDITORWATCH � WOODSIDE ENERGY � EDGE LIVING FURNITURE � STAN SPORTS � TAS GAS � JAYMAK TASMANIA � RGIT KNIGHT FRANK � SEAL A FRIDGE � EUROPCAR � QANTAS � OAKLEY TEXTILES � RESPECT AT WORK � ABETZ CURTIS � ZAP FITNESS
MAX HITCHINS - HospitalityDoctor.com.au
Hospitality Review: June 2022 54
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