POWERFUL MARKETING TO BUILD YOUR PRACTICE
Practice Websites | Digital Marketing | Newsletters | Google Ads
Do You Need New Patients NOW?
27% INCREASE IN NEW PATIENTS IN 30 DAYS!
Join other Practice Owners Who Took Control of Their Patient Volume. I’ve worked in marketing for the PT industry for going on 6 years now. NEVER BEFORE have I actually met with and been able to strategize with the team that is working our account. The willingness in their team to try new things outside of their norm and use data collected from other clients to improve upon tests is amazing. I wish that we made the switch years ago.
Too many private practice owners suffer from… • GAPS in their schedules • Declining insurance reimbursements • Big hospital systems and conglomerates are moving in • Google rank isn’t as high as your quality of care It’s Time to Take Back Control. But you don’t have to be a victim. When you take control of your marketing, you’ll… • Attract more new patients from online • Feel confident that marketing will fill your schedules every week • Won’t worry about the competition, because you’ll be busy meeting your goals! Hospitals and corporate entities acquired 20,900 physician practices from 2019 to the end of 2020. Are you at risk of losing ownership of your clinic? Private practices are under threat. But you don’t have to be a victim to big hospital systems. It’s time to take back the reins in your marketing and your life.
Domination by hospitals is the #1 threat facing private practices today. But when you market direct-to-consumer, your practice can survive, thrive, and even grow.
We have not been happier with our online presence. Being a PT-focused marketing agenct makes a difference . Their knowledge of the industry gives them a competitive edge.
NEIL TRICKETT CEO of Practice Promotions 20+ Years in Medical Marketing
STEVE A. Zenith Physical Therapy
88% INCREASE IN REACTIVATED PATIENTS!
Hey fellow practice owner. Do any of these problems resonate with you?
Do Hospitals Threaten Your Private Medical Practice?
Practice Promotions is an ideal solution for growing practices looking to streamline marketing and track effectiveness.
• Your medical providers have GAPS in their schedules.
• Insurance reimbursements keep going down, which means you have to work harder just to make the same amount of money you did last year. • Big hospital systems and conglomerates are moving in. • Your Google rank isn’t as high as your quality of care. We get it. It’s frustrating when outside factors make it hard for you to run a good clinic. All these challenges can stifle your growth and rob you of the JOY of running a practice. But you don’t have to be a victim. If you’ve ordered this catalog, that means you realize you need to make a change in your practice. You need to focus on your marketing.
• Control and predict your flow of new patients
RAJ S. Foundation Physiotherapy
For the past 14 years, Practice Promotions has helped private medical practices market direct-to-consumer. Our Ultimate Patient Acquisition Strategy helps practices get found online, convert website visitors to paying patients, and get past patients back in for care. You don’t have to rely on doctor referrals. And you certainly don’t have to lose ownership of your practice. It’s time to take action! Schedule a demo of our powerful marketing services today. Learn how hundreds of medical practices like yours are surviving and even thriving, despite the threat of hospitals.
218 NEW PATIENTS IN 60 DAYS!
The Solution: Market Your Practice Direct-to-Consumer When you market your practice direct to consumer, your practice can still survive and thrive without doctor referrals. By marketing direct to consumer, you can…
At Practice Promotions, we provide powerful marketing services that help you attract more patients online, convert them on your website, and boost your referrals.
Practice Promotions has been phenomenal to work with and have done an excellent job getting our website front and center with as many people as possible. They have also streamlined a lot of our marketing efforts.
It’s time to take back the reins in your marketing and your life.
Once you finish this catalog, you’ll know how to take back control in your marketing with the Ultimate Patient Acquisition Strategy. This strategy will teach you how to attract more patients online, convert them on your website, and boost your referrals. Imagine when you walk into your practice on a Monday morning, being able to greet your team with a smile because you already know that marketing has filled this week’s schedule.
If you think you can handle more new patients, schedule a demo with us today.
Madden & Gilbert PT
Imagine when you walk into your practice on a Monday morning, being able to greet your team with a smile because you already know that marketing has filled this week’s schedule. Call us today. • Reduce your reliance on doctor referrals (who may be bound to a hospital)
• Communicate to patients why your practice has superior quality of care vs a hospital
SCAN THE QR CODE to Watch an Instant Video Demo of Our Marketing System!
DR. JON E. ProTailored PT
DO HOSPITALS THREATEN YOUR PRIVATE MEDICAL PRACTICE? 1
Table of Contents
We Help Practice Owners Succeed In Changing More Lives.
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We have had a great time with Practice Promotions in creating the website for our company. They took us through every step and made the process so easy, it could not have worked any smoother. But more than just created the website, the fact that they centralized our social media and provided us with a staff member for continued help makes my job as a PT and clinic owner a lot easier. I can’t wait to see how this partnership continues to grow!
The Ultimate Patient Acquisition Strategy
to Increase Your Patient Volume
Some of the best advice I ever got in my clinic was: “The minute you opened your practice, you quit being a PT, and you became an entrepreneur.” Most practice owners know they need to work more ON their business, rather than IN it. There are so many areas to handle in a practice, but one of the key systems that keeps your business growing is marketing. If you don’t have good marketing systems, it is difficult to grow your business to the vision you have for it. Out of 200 practice owners in a recent survey, over 60% of them said that marketing was the top area they wanted to improve this year. If you are reading this, it probably is on your mind also. My wife, Amy and I, owned a private practice for 8 years. One area I always enjoyed was marketing and we got really good at it over the years. Our focus became tapping into the direct-to- consumer approach, because it gave us the power to grow! We know what it is like to feel the loss from a doctor having to now send all their referrals to a hospital network provider.
Here’s the #1 thing I’ve learned—if you want security in your practice, you need marketing systems that help you have a massive online presence, convert more new patients to scheduled appointments through your website, and create the best quality content that keeps patients coming back, AND referring their friends and family to you. That’s why Amy and I founded Practice Promotions to provide the marketing systems and experts that practices can’t do on their own. This results in consistently attracting new patients to your practice, freeing you and your team to focus on what’s going on INSIDE the clinic. Our team is a combination of medical professionals and marketing experts who understand your practice’s unique challenges. Our marketing systems, strategy, and specialists are currently helping over 1400 clinic locations across the U.S. and Canada to increase their number of new patients. Take the time to review and implement the strategies and tools in this marketing book, and see how it will work for your clinic... I know it will help you change more patients’ lives!
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The minute you opened your practice, you quit being a practitioner, and you became an entrepreneur.
Marketing Systems Designed to Build Your Practice
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Marketing Plans That Meet You Where You Are + Get You Where You Want To Be
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Patient Newsletter System To Re-Engage Past Patients + Build Patient Loyalty
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Practice Owner Marketing Strategy 4 Metrics To Gain Control Over Your Patient Volume
JOSH F., Practice Promotions Client Lamesa Physical Therapy & Sports Rehab
Neil Trickett, PT Former Practice Owner Practice Promotions Founder & CEO
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FROM OUR FOUNDER
TABLE OF CONTENTS
The ULTIMATE Patient Acquisition Strategy TM
Developed by CEO Neil Trickett, PT, an expert with over 20 years of experience in successful clinic marketing, this patient-focused marketing plan stands as a proven strategy for patient acquisition. Unlike other approaches based on what should work, this funnel is grounded in real success stories from a multitude of different types of clinics. By employing the Ultimate Patient Acquisition Strategy, you tap into a method that has consistently delivered results for hundreds of clinics and equips you with the tools to shape the optimal patient experience. A Proven Strategy.
The Big Picture Strategy:
FIRST, create a broad online presence so you can be easily found. Complete your Google Business profile and set up your practice website with good SEO practices and blogging.
NEW PATIENTS
CLINIC RESULTS: Single Location PT Clinic Sees Stellar Results in just 30 Days! REAL RESULTS
61 NEW PATIENTS
NEXT use paid ads to supercharge the amount of people finding you with paid ads and increase how many local listings you appear on with Local SEO.
40 REACTIVATED PATIENTS
898 PATIENT VISITS
START HERE Keeping your clinic full boils down to focusing on 2 areas: New Patients and Past Patients. A portion of your strategy, time, and budget should be allocated to each of these two areas.
ONCE people find you, connect with their problem then build trust in your expertise with testimonials from patients like them. Excite and educate them while removing doubt or fear to encourage appointments.
CLINIC RESULTS: 63% Increase in New Patients under the Ultimate System REAL RESULTS
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Multi-location practice reaches their highest new patient volume ever in one month with PT Google Ads.
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THEN people are ready, call them to action! Use clear lan- guage like “book appointment” and give them the option to call or use a form. Ensure you know where calls and leads come from so you can invest wisely.
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CLINIC RESULTS: 4,533 Patient Visits in Their First 6 Months of Ultimate System REAL RESULTS
DEVELOP loyalty with patients during and after care. Ensure a stellar clinic experience and stay top-of-mind consistently after care. Request reviews from patients who are happy with their care. FINALLY, use newsletters, email campaigns, and other tools to encourage past patients to refer others and return for future care.
Single location PT clinic succeeds with the help of special PT Google Ads and Newsletter Systems.
PAST PATIENTS
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THE ULTIMATE PATIENT ACQUISITION STRATEGY 5
PracticePromotions.net | 804-406-9050
CASE STUDY:
CASE STUDY:
Over 1,101 Patient Leads from Google Ads in 6 Months!
59 % Increase in Monthly New Patients Under The Ultimate System
Physio + Orthopedic Clinic Sees Record-Breaking Patient Numbers!
Clinic Utilizes Google Ads to Enhance Their Powerful Practice Website
MONTHLY PATIENT VISITS
100 Average Patients per Month for 2022
A single-location clinic in New York embarked on a transformative journey in January 2019, partnering with Practice Promotions to bolster their online presence. Armed with a new website, cutting-edge SEO strategies, and targeted newsletters, the clinic consistently surpassed its goals each year with the Ultimate Marketing System. Building on their success, the clinic made a pivotal decision in the current year by incorporating Google Ads into their marketing plan. The result? An outstanding 85% conversion rate and over 1,100 patient leads! The inclusion of Physical Therapy-specific Google Ads has allowed the clinic to reach patients who might not have discovered their website through conventional online searches. This approach has proven effective in expanding their reach to a broader audience. Through strategic collaboration with Practice Promotions, not only have they consistently exceeded their goals with the Ultimate Marketing System, but also achieved remarkable success with the integration of Google Ads.
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85% Google Ads Conversion Rate
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118 Average Patients per Month for 2023
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In February 2021, a multi-disciplinary clinic in Toronto partnered with Practice Promotions to amplify its online presence and elevate patient care. Offering diverse services like Physiotherapy, Orthopedic Surgery, and Chiropractic care, the clinic sought to get in front of more new patients online. Ultimate Marketing System yielded instant results. The clinic experienced a surge, welcoming 82 new patients and hosting 1,218 patient visits in its first month! Implementing Practice Promotions’ Throughout 2021, the clinic consistently averaged 74 new patients and 951 patient visits monthly. In 2022,
growth soared with an average of 100 new patients and 1,150 patient visits each month. The momentum continued this year into 2023, with the clinic achieving a remarkable average of 118 new patients and 1,458 patient visits per month as of November. Through a focused approach to online presence, the clinic not only expanded its outreach but also achieved substantial growth in new patients and patient visits. This journey reinforces the clinic’s commitment to providing exceptional multi-disciplinary care and positions them as a standout success in their community!
1,101 Patient Leads from Google Ads
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CASE STUDY: PHYSIOTHERAPY & ORTHOPEDIC CLINIC
CASE STUDY: PHYSICAL THERAPY PRACTICE
PRACTICE PROMOTIONS MARKETING SYSTEM
Attract New
How Practice Promotions’ Marketing System Works to FILL YOUR SCHEDULES Do you want to grow your practice? Then you need a marketing system that automatically fills your schedule with patient visits every single week. Practice Promotions has a proven, effective marketing system that has helped hundreds of clinic owners get more new patients, more freedom, and more profit. Here’s how it works:
Patients Online
HERE’S HOW IT WORKS:
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ATTRACT NEW PATIENTS ONLINE
HIGH-RANK SEO SYSTEM attracts hundreds of new patients from online.
GOOGLE ADS PRO SYSTEM skyrockets you to the top of Google
RANK-HIGH SEO SYSTEM Attracts hundreds of new patients online: Local SEO + business profile optimization to help your clinic gain more spots at the top of Google Organic SEO audits + website work monthly to Increase the volume of people discovering your practice online
GOOGLE ADS PRO SYSTEM Skyrockets you to the top of Google:
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CONVERT PATIENTS WITH YOUR WEBSITE
Local Google Ads campaigns for your specialties to help you dominate the first page Local condition-based Google Ads campaigns
PATIENT PERFORMANCE WEBSITE converts website visitors to paying patients.
ANALYTICS LEAD DASHBOARD allows you to see your marketing results in real-time.
Ad creation
Monthly blogging done-for-you
Google Ads specialists working weekly to optimize your ads and track performance Fraud + Competitor Click Protection by ClickCease™
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REACTIVATE PATIENTS + INCREASE REFERRALS
Automatic syncing to YEXT data network to display your info across dozens of sites Reputation Management + online review generation software to boost online trust
ENGAGE CONTENT SYSTEM with powerful email, blog, and social media marketing content
PRACTICE NEWSLETTER SYSTEM to reactivate past patients
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THE ULTIMATE PRACTICE MARKETING SYSTEM
THE ULTIMATE PRACTICE MARKETING SYSTEM
PRACTICE PROMOTIONS MARKETING SYSTEM
PRACTICE PROMOTIONS MARKETING SYSTEM
Convert Patients
Reactivate Patients + Increase Referrals
W ith Your Website
PATIENT PERFORMANCE WEBSITE Convert your visitors into paying patients
RANK-HIGH SEO SYSTEM Share powerful email, blog, and social media content
LEAD ANALYSIS SYSTEM Allows you to see your marketing results in real time
PATIENT NEWSLETTER SYSTEM Get past patients back into your clinic Custom-designed + written patient newsletters to get patients to take real action Interactive digital patient newsletter sent via email each month All newsletters are designed with visual analytics eye-tracking software
Over 100 professionally-designed templates ready for you to send
Custom patient volume stat tracker
Practice websites designed with Visual Analytics eye-tracking software
24/7 marketing analytics dashboard
Control to edit images, text, buttons, etc.
Appointment/consult request forms
Website heatmap behavior tracking
Notifications from website leads delivered securely to your inbox Automated, branded emails triggered when users interact with appointment buttons, etc.
Hosting, security, updates, and technical support
New + returning patient call tracking (with optional, HIPAA-compliant recording)
Automated chatbot to help collect leads
Workshop/event Signup Pages
Ebook lead captures to grow your email list
Private email service to improve delivery rates
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THE ULTIMATE PRACTICE MARKETING SYSTEM 11
PracticePromotions.net | 804-406-9050
Our Dedicated Medical
Not Just Marketers. I worked at my family’s medical practice for many years, so I know the hardships and blessings of owning a private practice. I truly believe that we are helping families have a more consistent, reliable clinic. In turn, you are helping patients live a healthier, happier, and pain free life.
Marketing Specialists
Ultimate System Specialists
PRIMARY CONTACTS
SUPPORTING CONTACTS
Front End Website Developer
Graphic Designer
RACHEL GIOSCIO Business Development Representative
Back End Website Developer
Copywriter
Print Account Manager
Digital Account Manager
PPC Ads Manager
Print Assistant
SEO Tech Team
I’ve been a physical therapist for over 25 years and owned my own outpatient practice for more than 20 of those years, so I know just how important it is to get our message right. When I took on
Pro System Specialists
PRIMARY CONTACTS
SUPPORTING CONTACTS
Front End Website Developer
SEO Tech Team
the role of Director of Copywriting, my
From The Beginning... At the end of 2010, Neil and Amy Trickett sold their physical therapy clinic to another physical therapist. Throughout the years, Neil envisioned a medical marketing agency dedicated to helping other clinics get new patients in their doors. Recognizing the potential to impact millions of lives by facilitating the discovery of therapy benefits, the Tricketts laid the foundation for Practice Promotions. Over the last 14 years, Practice Promotions has grown from just two physical therapists working from their small Florida home to over 75+ industry experts dedicated to helping your practice thrive. From web developers and SEO specialists to online marketers and graphic designers, even copywriters who were once practicing physical therapists! This ensures top-notch content quality, giving your clinic a unique edge in resonating with your patients.
Back End Website Developer
Digital Account Manager
PPC Ads Manager
big goal was to make sure we were writing in the authentic voice of physical therapists everywhere. Everything we write is meant to support the mission of all PTs: to help our patients first and foremost.
Copywriter
Platinum System Specialists
PRIMARY CONTACTS
Supporting CONTACTS
Front End Website Developer
SEO Tech Team
Back End Website Developer
MATTHEW GOODEMOTE PT, Dip MDT; Director of Copywriting
Digital Account Manager
Copywriter
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OUR DEDICATED MARKETING SPECIALISTS
Harness The Power of PPC Google Ads Maximize the amount of patient leads you get online by utilizing practice-specific ads under the Google Ads Pro System.
2024 PLANS + SERVICES
The Ultimate System
High-Converting Website Design SEO + Local Listing Tools Monthly SEO Expert Service ENGAGE Email Marketing System Analytics Dashboard Monthly Automated Reports
Customer Support Requests Dedicated Account Manager Social Media Software & Content Call Tracking PPC Google Ads Custom Patient Newsletters
CLINIC RESULTS: 87% Increase in New Patients after adding Google Ads PPC Multi-location practice sees a dramatic increase in new patient volume after implementing PT-specific Google Ads. REAL RESULTS
MONTHLY NEW PATIENTS
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The Pro System
CLINIC RESULTS: 745% Increase in Patient Leads after Adding Google Ads PPC Multi-location practice reaches their highest new patient volume ever within 6 months of implementing the Google Ads Pro System. REAL RESULTS
High-Converting Website Design SEO + Local Listing Tools Monthly SEO Expert Service ENGAGE Email Marketing System Analytics Dashboard Monthly Automated Reports
Customer Support Requests Dedicated Account Manager Social Media Software & Content Call Tracking PPC Google Ads
PATIENT LEADS
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CLINIC RESULTS: PT Practice Sees Their Highest New Patient Volume Ever! After implementing PT-specific Google Ads, this client saw consistent growth in their new patient volume, reaching their highest number of new patients ever! REAL RESULTS
MONTHLY NEW PATIENTS
The Platinum System High-Converting Website Design SEO + Local Listing Tools Monthly SEO Expert Service ENGAGE Email Marketing System Analytics Dashboard
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Monthly Automated Reports Customer Support Requests Dedicated Account Manager Social Media Software & Content Call Tracking
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PPC GOOGLE ADS CLIENT SUCCESS
2024 PLANS & SERVICES
Google Ad Pro System for Maximum Online Discovery
Patient Performance Website for Maximum Online Discovery
GOOGLE AD PRO SYSTEM
ULTIMATE
PRO
PLATINUM
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CAMPAIGNS INCLUDED: Local condition specific ads Local physical therapy ads Targeted ads for specific zip codes/ locations
(great for multi-location & mobile clinics) WHATCONVERTS CALL TRACKING Call tracking features (in section above) integrated into your Google Ads tracking GOOGLE ADS PPC SPECIALIST Creation of all campaigns Monthly monitoring of ad spend & optimization Weekly customization of ad strategy Expert strategist across all campaigns Monthly analysis and reporting In-depth Quarterly Call analyizing performance, leads & strategy Set up of fraud & non-authentic click protection by ClickCease for all campaigns
PRACTICE WEBSITE + SUPPORT
ULTIMATE
PRO
PLATINUM
CONVERSION-DESIGNED PRACTICE WEBSITE Web Service Hours: Support For Website Edits Continuously Updating Site Plugins Monitoring Server Performance & Security Web Hosting WEB PERFORMANCE & ANALYSIS Monthly heatmaps + snapshots to analyze user engagement Visual Attention Software (VAS) (used in web design to detect what viewers see at first glance for optimal engagement.) IMAGE SIZE OPTIMIZATION AND FORMATTING Optimize images to best size for website loading speed performance Reformatting images to fit sections appropriately (for mobile and desktop responsiveness) GEOTAGGING IMAGES Applying EXIF, geographical coordinates to images for local SEO performance Optimizing image file & file name with SEO rich keywords ADDING ALT-TEXT TO IMAGES Applying strategic, SEO-rich keyphrases to image files (for optimum search engine indexing) GOOGLE BUSINESS PROFILE OPTIMIZATION Applying new, fresh images to Google Business Profile (for SEO performance & engagement) Review and audit vital business information for accuracy and consistency LEAD GENERATION Appointment request forms HIPAA-compliant AI chatbot software to drive a better UX & website conversions Chatbot dashboard access for full conversations & conversion insights Secure notifications delivered from patient requests Custom-branded ebooks with signup forms and exit pop-ups
ENGAGE TM Content System Emails, Blog, and Social Media Content
1 hour Dedicated Manager Dedicated Manager Dedicated Manager 1 hour 45 min
ULTIMATE
PRO
PLATINUM
ENGAGE™ EMAIL SYSTEM
TEMPLATE LIBRARY & EMAIL BUILDER Quick access to professionally designed email templates Optimized templates, designed for high conversion rates Greater control over the look of email designs Access to an ever growing folder of designer templates Access to edit images, text, buttons, etc in great detail
PRIVATE EMAIL SERVER DELIVERY Improves long-term delivery and open rates AUTORESPONDERS Notifications from website leads delivered securely to your inbox Automated, branded emails trigger when a user subscribes to Ebooks (if applicable), Contact us, appointment requests, or your health blog)
DONE-FOR-YOU BLOGS
CONTENT CREATION & MARKETING Monthly blogging (new, fresh blog content fully optimized to improve SEO) Meta titles & description Documents (PPTs, DOCs, PDFs)
SOCIAL MEDIA SOFTWARE + CONTENT
Social media software scheduling tool Library of beautiful social media content and templates (updated monthly)
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2024 PLANS & SERVICES
RANK HIGH-SEO SYSTEM
ULTIMATE
PRO
PLATINUM
STRUCTURED DATA MARKUP (Local SEO) Local Schema Markup Blog Schema Markup CONFIGURATION & SETUP Google Search Console Configuration
Rank High SEO System
Google Analytics Integration Bing Webmaster Configuration Google My Business
LISTING BUILDER FOR LOCAL SEO PERFORMANCE Business profile optimization & synchronization (for citation building and online visibility) Powerful Listing Distribution software integrated with leading data aggregators (Data axle, Neustar & Foursquare) Monthly management & optimization of listing builder profile & sync tools REPUTATION MANAGEMENT Synchronized with Powerful YEXT Listing Sync Network (for optimum Local SEO Performance) Monthly listing maintenance for optimum Local SEO Performance DIGITAL MARKETING - BUSINESS CENTER DASHBOARD (YOUR MARKETING TOOLBOX)
SEO Actions Done for You
ULTIMATE
PRO
PLATINUM
RANK HIGH-SEO SYSTEM
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Total Keywords to Optimize For: Monthly Hours of SEO Service: INITIAL ANALYSIS
+ Plus 30 minutes per additional location
3 hours+
3 hours+
2 hours+
Technical SEO Audit (monthly) Keyword Analysis (per page) CONTENT CREATION & MARKETING Monthly Blogging (new, fresh blog content fully optimized to improve SEO) Meta Titles & Description Documents (PPTs, DOCs, PDFs) MONTHLY ONPAGE ACTIVITIES Technical SEO
Lead Analysis System
Technical Errors Resolving Website Speed Optimization Meta Title Optimization Meta Description Optimization Past Blog Optimization & Updates Blog Comments Internal Linking Optimization Header Tag Optimization Image Alt Optimization XML Sitemap Updates Website Content Optimization URL Structure Optimization Anchor Text Optimization Canonicalization Robots.txt Search Engine Friendly Redirects MONTHLY OFF PAGE ACTIVITIES (Local SEO) Local Listings (Local SEO) Classifieds Directories Medium Social Bookmarkings (Local SEO) Local Listings (Local SEO) Classifieds Directories Medium Social Bookmarkings
Plus Experts to Help You Understand It All
LEAD ANALYSIS SYSTEM
ULTIMATE
PRO
PLATINUM
SCHEMA & RICH RESULTS AUDIT (QUARTERLY) Ensure seamless indexing experience for powerful search engine crawling tools (such as Google Crawlbot) WHATCONVERTS CALL TRACKING Advanced call tracking for ads, website, Google MyBusiness & newsletter Tracks new & returning patient call tracking Robust dashboard reporting all call tracking leads HIPAA compliant call recording (optional) Professional review and report regarding website traffic, SEO, and lead generation insights Quarterly performance and strategy meeting EVALUATE SITE AUDITOR PERFORMANCE (MONTHLY) Review website with thorough site auditing software to identify and fix website errors Proactively identify areas to improve website health for SEO & user experience REVIEW WEBSITE LOADING SPEED INSIGHTS (QUARTERLY) Optimize website loading speed for maximum mobile SEO & user experience MONTHLY REPORT Automated Monthly report from Practice Promotions on SEO Rankings, website visitors, and phone calls, and insights from Google My Business Monthly performance check-in video & professional recommendations (from dedicated account manager)
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2024 PLANS & SERVICES
Practice Newsletter System for Past Patient Marketing
Websites Designed To Convert More New Patients
PRACTICE NEWSLETTER SYSTEM
ULTIMATE
PRO
PLATINUM
PATIENT NEWSLETTER DESIGN to stay top of mind with past patients and get past patients to return and refer others
Condition topics written to convert past patients Custom content, personalization, calls-to-action
Visual Attention Software (VAS) used in newsletter design (to detect what patients see at first glance for optimal response) 2 rounds of edits included Call tracking phone numbers QR codes option PRINTING AND MAILING SERVICES *additional fees apply Mailing list data scrub, if direct mailing Printing, folding, tabbing, and addressing newsletters USPS service Additional copies shipped directly to the clinic DIGITAL NEWSLETTER Digital-friendly version created Posted to your website Emailed to your past patient email list RESULTS TRACKING AND MARKETING CALENDAR Reactivated patient statistics Call tracking phone numbers to track calls and leads QR code leads Digital newsletter stats Renewal information Topics and content included in each monthly newsletter Mail dates, list quantities for easy reference PRINT ACCOUNT TEAM Print Account Manager Graphic Designer Copywriter Marketing Assistant Data and print production team, if direct mailing QUARTERLY MEETINGS Review results, stats, and leads
Review new and reactivated patient stats Plan newsletter content for next 3 months Plan strategy as needed to hit goals Review newsletter results and goals
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2024 PLANS & SERVICES
CLIENT WEBSITE PORTFOLIO
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PracticePromotions.net | 804-406-9050
CLIENT WEBSITE PORTFOLIO
17.6 % CONVERSION RATE
Website Captures 8x More Patient Leads Than The Industry Average CASE STUDY:
Chiro + PT Clinic’s Powerful New Website + Google Ads Attract More New Patient Leads!
NEW + REACTIVATED PATIENT LEADS
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Patient Leads. Implementation of Practice Promotions’ strategies generated 759 patient leads, showcasing the clinic’s effective healthcare marketing. Active Spine and Sport Therapy’s commitment to patient engagement resulted in increased conversions, building trust within their community. Active Spine and Sport Therapy has not only elevated its online presence but has also solidified its leadership in patient engagement. The clinic continues to distinguish itself through exceptional website performance, unmatched success in Google Ads, and a substantial rise in patient leads!
Active Spine and Sport Therapy, a premier clinic in Arizona, partnered with Practice Promotions in July 2022, unveiling their revamped website in September. Their focused approach on enhanced SEO and targeted Google Ads yielded exceptional results in the last year. Digital Success. The clinic’s website attracted 4,317 visitors, boasting a 17.6% conversion rate—significantly surpassing the industry average of 2.5%. Simultaneously, their Google Ads campaign achieved an outstanding 17.4% conversion rate, engaging over 800 patients.
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CLIENT NEWSLETTER CASE STUDY
Patient Newsletters To Reactivate Your Past Patients
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CLIENT NEWSLETTER PORTFOLIO
CLIENT NEWSLETTER PORTFOLIO
FILLING YOUR NEWSLETTER with custom content like patient testimonials, treatments you offer, and staff spotlights and accomplishments will set your practice apart from local competition. Including games, recipes, and special exercises encourage patients to keep the newsletter around to later refer to loved ones. MAXIMIZE YOUR REACH by combining direct mail and email marketing methods for your newsletter. A digital version of your newsletter are automatically sent out to your patient email list and posted
NEWSLETTER DESIGNS are all custom-branded to your practice. View more designs on our online portfolio: PracticePromotions.Net/Newsletter-Design-Catalog
NEWSLETTER
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CALL US TODAY AT 303.800.2829 www.fitnesslabco.com
articulate the ankle in your boots has profound effects on your performance and endurance. If your fit becomes just slightly “off,” you may have to work harder to stay balanced and aligned, which can lead to overuse of the knee, hip, and trunk muscles. This can also lead to inefficient compensatory movements. If you are unsure about the correct fit of your ski or snowboard boots, don’t hesitate to consult with one of our physical therapists! 3.PAY ATTENTION TO YOUR BODY’S MESSAGES. Muscle fatigue in the thigh muscles (quadriceps) and buttocks muscles (gluteal) are typical signs that it’s time to call it a day. Over fatigue of the leg and hip muscles can also lead to some common skiing and snowboarding injuries if you are not careful. Keep in mind that a lack of muscle strength and physical conditioning may be a factor limiting your endurance and performance on the slopes. Listen to your body’s messages and take a break once you begin to feel fatigued – fighting through it can lead to unwanted injuries. If you are looking to increase your endurance and improve your skiing or snowboarding performance, contact The Fitness LAB to get started on an athletic performance plan!
It’s almost that time of the year – ski and snowboard season! At The Fitness LAB, we know this is an exciting season for many of our patients. Skiing and snowboarding are both great ways to get some serious exercise and enjoy the great outdoors – all while getting that adrenaline rush! At our practice, we want to make sure our patients are safe during all their sports and hobbies. Contact The Fitness LAB today to find out how you can stay as physically fit and safe as possible as you’re gliding down that mountain! Try out these Skiing and snowboarding tips for this snowy season: 1.BEGIN ON A GENTLER TERRAIN THAN YOU NEED. Whether you’re a dedicated athlete or just starting out a new winter sport, it is always a good idea to start the season off slow – that mean’s even if you’re a pro, save the black diamond until you’re eased into it! Start off a slope smaller than you think you need and work your way up. This will help warm up the muscles you will need to use for the entire ski/snowboard season and get you used to the sport again. It can also help avoid unnecessary muscle strains or other injuries! 2.MAKE SURE YOUR BOOTS ARE PROPERLY FITTED. Your ski/snowboard boot fit is directly responsible for fine edge engagement and balance. Balance, alignment, and the ability to
SHOWCASE NEWSLETTERS in waiting rooms for patients to read or even take home with them. Extra newsletters in your practice serve as the perfect referral tools for your patients.
ARE YOU LETTING YOUR PAIN HOLD YOU BACK? CALL TO SCHEDULE YOUR APPOINTMENT TODAY!
to your website to enhance your SEO.
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CLIENT NEWSLETTER PORTFOLIO
PracticePromotions.net | 804-406-9050
YOUR PAST PATIENT LIST IS A MARKETING GOLD MINE When you work to market consistently to past patients, it’s totally possible for 50% of your patients to be returning patients! That means YOU control your patient volume— not the doctors who refer to you. And as past patients are both easier and more cost- effective to convert into current patients, you yield a greater return on your investment,
CASE STUDY:
Clinic Sees Over 73 Reactivated Patients within 30 Days!
with some of our clients seeing an 8 to 1 return!
Practice Revitalizes Patient Connections Through Strategic Newsletters
Kinetix Physical Therapy, a 2-location clinic dedicated to providing high-quality rehabilitation services, wanted to maintain a connection beyond the treatment phase. Recognizing the need for ongoing communication, Kinetix introduced a monthly newsletter aimed at keeping past patients informed about updates in treatments, clinic news, and health tips. Their results have been nothing short of amazing:
MONTHLY REACTIVATED PATIENTS
80
60
40
20
0
•
REACTIVATED clinic experienced a notable increase in reactivated patients this year with 475, a 45% jump from 2022. These results underline the pivotal role newsletters play in bringing former patients back to the clinic. PATIENTS INCREASE. The
PER MONTH
SUBSTANTIAL R.O.I
$960 Patient Value
73 Patients
$ 70,080 Revenue
x
=
• RECORD-BREAKING MONTH. November 2023 marked a significant achievement for Kinetix, with the highest monthly total of reactivated patients ever recorded at 73 patients.
$ 70,080 Revenue
$ 1,750 Printing + Postage
$ 68,330 Est. Profit
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CLIENT NEWSLETTER CASE STUDY
REAL RESULTS
MONTHLY NEW PATIENTS
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KEY ACHIEVEMENTS New Patient Growth. The practice witnessed a substantial 17% increase in new patient acquisition in 2023 compared to the previous year. Reactivated Patients. One of the most notable achievements was the consistent increase in reactivated patients. The practice observed a steady upward trend in reactivated patients, with a noteworthy correlation to the implementation of monthly newsletters. Total Patient Visits. The overall patient visits also showed a positive trajectory, aligning with the increased engagement strategies. The combined impact of new patient growth and reactivated patient numbers resulted in a significant boost to the total patient visits throughout the year. STRATEGIC INITIATIVES Newsletter Campaigns. Monthly newsletters played a pivotal role in maintaining patient engagement. The content focused on informative healthcare topics, practice updates, and promotional offers. The consistent delivery of valuable information fostered a sense of connection with their community. End-of-Year Insurance Deductible Postcard. A targeted postcard campaign, sent out in the first week of November, strategically capitalized on the end-of-year rush for healthcare services. This initiative successfully increased leads and appointment requests, contributing to a strong finish for the year. Print and Digital Newsletter ROI. The practice achieved astronomical Return on Investment (ROI) on both print and digital newsletters throughout the year. Notably, the month of July stood out with an impressive 8 to 1 ROI after they achieved $16,000 in leads on a $1,725 newsletter investment. The inclusion of both print and digital mediums ensured a broad reach and diverse engagement with the patient base. CONCLUSION The practice’s outstanding 2023 performance, driven by the Ultimate Marketing System, emphasizes the impact of integrated strategies on patient retention, acquisition, and impressive return on investment. Crucially, the client’s commitment to providing custom content monthly, active participation in calls, diligent stat reporting, and overall engagement with marketing efforts, coupled with their openness to implementing suggestions, underscores their proactive approach in growing their practice.
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0
PER MONTH
REAL RESULTS
MONTHLY REACTIVATED PATIENTS
40
30
20
10
0
CASE STUDY:
PER MONTH
REAL RESULTS
Clinic Yields 8 to 1 Return Using Print + Digital Newsletters
MONTHLY PATIENT VISITS
1000
750
500
250
0
PER MONTH
REAL RESULTS
The practice, located in Wisconsin, aimed to enhance its patient outreach and engagement by leveraging the Ultimate Marketing System. This comprehensive approach encompassed various marketing channels, with a strong emphasis on targeted monthly newsletters. Single-location practice experiences remarkable success with the Ultimate Marketing System
YEARLY TOTALS
400
300
200
100
0
REACTIVATED PATIENTS
NEW PATIENTS
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PracticePromotions.net | 804-406-9050
CLIENT NEWSLETTER CASE STUDY
METRIC 1
YOUR PATIENT ACQUISITION COST
Many practice owners want to grow their practice, but significantly underestimate the investment necessary to attract the volume of new patients they need to achieve their goals. Unfortunately your marketing budget may be crushing your growth potential. That’s because if you set your new patient goals then separately set your marketing budget without one understanding the other, you’re at high risk for failure. Instead, you can use basic math to calculate exactly what your budget needs to be to achieve your targets by knowing your Customer Acquisition Cost (CAC). It’s important to know what is the value of each new patient is to you first. Then, the goal is to have a low CAC that works with your profit margin. Many clinic owners are hesitant to spend money on marketing due to prior bad experiences. But lowering your CAC doesn’t mean spending less on marketing. In fact, the opposite is usually the case. Investing in more marketing that works increases new patient numbers which makes the cost per patient lower.
HERE’S HOW TO CALCULATE YOUR CAC:
Number of Patients Acquired ) ( ( Total Marketing & Sales Costs )
PATIENT ACQUISITION COST
=
to CONTROL YOUR NEW PATIENT VOLUME 4 METRICS
(Example: $3,500 ÷ 25 Patients = $140 per New Patient)
CALCULATE YOUR CAC:
=
PATIENT ACQUISITION COST
NOW ASK YOURSELF:
Even if you have no intention of stepping away from the day-to-day of your clinic, taking extended vacations, or selling your practice in the near future... Being confident that your clinic *could* run without you pushing it is the level of freedom and stability every practice owner needs. It reduces stress, increases your clinic’s value, allows you to focus on the big picture, and ensures that your clinic works for you instead of you working for your clinic.
First, you have to have control of your new patient volume. Control means no guesswork. You know where New Patients come from and you can lean into those areas when you need to increase volume like turning up a dial. Specifically, there are 5 key metrics you need to know and monitor regularly to have control of New Patient volume. In the following pages, I’ll walk you through each of those metrics and exactly how to calculate them.
Is my CAC healthy? A typical cost to aqcuire a patient should be ___-___ % of your average reimbursement.
• If your CAC is too high: If your cost is too high but your sales and marketing budget is between 5-8% of your total revenue, you likely are NOT spending too much but rather spending on the WRONG things that aren’t working. • If your CAC is right but New Patients are too low: You may actually be underspending on marketing. Invest more in what’s working or into new areas that are working for other clinics like yours. Are my budget and my goals aligned? If your CAC for the last 6-12 months is $100 and your New Patient target is 30 per month, you now know you need to spend at least $3,000/month to reach your target. If you answered yes to the first question, you can do this confidently.
So, how do you accomplish that?
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4 METRICS TO GAIN CONTROL OF YOUR NEW PATIENT VOLUME PracticePromotions.net | 804-406-9050
4 METRICS TO GAIN CONTROL OF YOUR NEW PATIENT VOLUME
METRIC 2
YOUR REVENUE LOST... AT THE FRONT DESK METRIC 3
YOUR WEBSITE CONVERSION RATE
One thing many clinics don’t fully understand is the difference between marketing and sales. In any business, marketing’s job is to bring interested leads to the sales team. It’s the sales departments role to actually get the sale, transaction, patient scheduled, etc. But healthcare companies don’t usually have “sales” people, right? So who does that responsibility fall on?
At the end of the day, your website has one single job— turn as many visitors as possible into new patient leads. The most important metric to keep track of to determine if your website is doing its job is Conversion Rate. Take the number of appointment requests from your site and divide it by the number of visitors in the same time span. Move the decimal 2 spaces right, and that’s your percentage. If you spend marketing money to send more visitors to a website that converts less than 2%, you are wasting money! Take the time to make sure your website is equipped to convert as many people as possible before spending advertising money. If you do, every dollar you spend will generate exponentially more return. JUST HOW BIG IS A 1% CHANGE? Clinic 1 converts 1.5% of website visitors. Clinic 2 converts 2.5%. That’s only a small difference, right? But, if both clinics get 2000 visitors in a month, here’s the end result: • Clinic 1: 30 appointments, up to $28,800 in new revenue • Clinic 2: 50 appointments, up to $48,000 in new revenue
HOW TO UNDERSTAND HOW MUCH POTENTIAL IS OR ISN’T BEING LEFT AT THE FRONT DESK:
WEBSITE CONVERSION RATE EXAMPLE
1500 Website Visitors ) ( ( 34 Appointment Requests )
1 Multiply new patient calls/month by the lifetime value of a patient (or care plan). Set this number aside for now. 2 Multiply your new patient calls/month by the % of the time calls are answered, then multiply the result by the % of new patient calls who book appointments. Remember for this, 80% = 0.80. 3 Multiply the result of step 2 (Calls Booked) by the lifetime value of a patient. This is the actual revenue from calls. 4 Subtract the result of step 3 from the result of step 1 and you will see how much unanswered or unbooked calls cost per month.
The answer isn’t marketing, it’s your front desk.
2.26 %
Whether you have a lead filling out a form on your website, calls coming from Google Map results, or past patients responding to your newsletter... your front desk ultimately has a major role in ensuring that person actually gets scheduled and arrives. IF THIS PROCESS IS LEAKING, YOU COULD BE LOSING A LOT OF NEW PATIENTS.
CONVERSION RATE
YOUR WEBSITE CONVERSION RATE:
Appointment Requests
SUBTRACT
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4
X
=
1
CONVERSION RATE
New Patient Calls/Month
Lifetime value of a new patient
POTENTIAL New Patient Call Revenue
Website Visitors
=
X
X
2
That’s almost $20,000 more from a 1% conversion difference!!
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New Patient Calls/Month
Call Answer Rate
Call Booking Rate
New Patient Calls Booked
NOW ASK YOURSELF:
X
=
3
Lifetime value of a new patient
New Patient Calls Booked
ACTUAL New Patient Call Revenue
MONTHLY LOSS AT FRONT DESK
Is my website converting well? Or is it leaking potential patients and losing more money than it makes? 0-1% Very Poor: A website in this range should probably be remade from scratch. 1-2% Below Average: Minor improvements might be enough (chatbots, appointment request buttons, etc.) 2-3% Average: You can begin to invest in ads at this range but should look to make small improvements over time. 3-4% Above Average: Feel free to test new things, but you can confidently invest in other marketing and expect results. 4-8% Excellent: Healthcare websites in this range are rare—don’t make any drastic changes as long as things keep up in this range. Invest in marketing efforts to get more visitors.
NOW ASK YOURSELF:
SKIP THE MATH + USE
Is my front desk team well-trained and well equipped to maximize our new patients? If not, there are a number of great tools you can use to level up your teams skills. Check into FrontOfficeGuru.com or MyCallHero.com.
OUR BUDGET CALCULATOR!
Scan the QR Code, enter your 4 numbers, and get the calculation automatically
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4 METRICS TO GAIN CONTROL OF YOUR NEW PATIENT VOLUME
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