YOUR PAST PATIENT LIST IS A MARKETING GOLD MINE When you work to market consistently to past patients, it’s totally possible for 50% of your patients to be returning patients! That means YOU control your patient volume— not the doctors who refer to you. And as past patients are both easier and more cost- effective to convert into current patients, you yield a greater return on your investment,
CASE STUDY:
Clinic Sees Over 73 Reactivated Patients within 30 Days!
with some of our clients seeing an 8 to 1 return!
Practice Revitalizes Patient Connections Through Strategic Newsletters
Kinetix Physical Therapy, a 2-location clinic dedicated to providing high-quality rehabilitation services, wanted to maintain a connection beyond the treatment phase. Recognizing the need for ongoing communication, Kinetix introduced a monthly newsletter aimed at keeping past patients informed about updates in treatments, clinic news, and health tips. Their results have been nothing short of amazing:
MONTHLY REACTIVATED PATIENTS
80
60
40
20
0
•
REACTIVATED clinic experienced a notable increase in reactivated patients this year with 475, a 45% jump from 2022. These results underline the pivotal role newsletters play in bringing former patients back to the clinic. PATIENTS INCREASE. The
PER MONTH
SUBSTANTIAL R.O.I
$960 Patient Value
73 Patients
$ 70,080 Revenue
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• RECORD-BREAKING MONTH. November 2023 marked a significant achievement for Kinetix, with the highest monthly total of reactivated patients ever recorded at 73 patients.
$ 70,080 Revenue
$ 1,750 Printing + Postage
$ 68,330 Est. Profit
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PracticePromotions.net | 804-406-9050
CLIENT NEWSLETTER CASE STUDY
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