Why have we decided to restructure our Membership offer?
IMPROVE CUSTOMER EXPERIENCE To ensure that our Members are presented with an experience that matches and exceeds their expectations when they visit Cheltenham Racecourse.
CREATE A CLEAR TIERED PRICING STRUCTURE To simplify the various membership products offered by the racecourse, ensuring our most frequent racegoers find the race day experience they require.
INCREASE VALUE To offer both fresh
incentives, along with traditional membership benefits at a price that represents incredible value, encouraging unbeatable visits to the Home of Jump Racing.
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