Board Converting News, August 9, 2021

Today’s Hiring Realities (CONT’D FROM PAGE 58)

to better themselves. They are ready to work. The world has changed in a lot of ways. All of that said, the answers to getting people to come and work for you have not changed. The key is setting the reality from the beginning of the hiring process. “Yes, this is going to be hard work.” but in the end, this will be your dream position because the Corrugated Industry can provide longevity, growth, stability, and well-compensated positions. Be the Employer who is ready in this HOT market. Make sure you are burning calories, making realities the “dream,” staying on top of key things that will never change in the Corrugated Industry. This in return is the best advertising and way to get people to come to your company and stay. Roy Oberg has been recruiting in the Corrugated In- dustry for 25 years. Visit www.obergassociates.com. At SCE, Flint Group Packging Inks To ‘Navigate The Corrugated Jungle’ Flint Group Packaging Inks has revealed that “Navigating the Corrugated Jungle” will be the core theme of its Su- perCorrExpo 2021 exhibit, as well as more information on what delegates can expect from the show. At the Orange County Convention Center in Orlando, Florida, Flint Group Packaging Inks, alongside its recently acquired partner, Poteet Printing Systems, will be sharing insight into its selection of water-based inks and coatings for both pre- and post-print corrugated board. “In a fast-changing and resource-intensive print and packaging sector, printers can very quickly feel behind the times when it comes to areas such as sustainability and innovation,” Michael Mosely, Vice President and General Manager at Flint Group Packaging Inks. “Theming our at- tendance around ‘Navigating the Corrugated Jungle’ is a nod to our ethos; we simplify the complex and help print- ers cut through the market noise simply and effectively. It’s all about making sustainability and innovation easy. “Our team is excited to reveal the technologies that are driving value for paper and board printers and share in- sight on where the real process opportunities lie. It’s all about showing that we understand today’s print challeng- es and roadblocks, and help converters overcome them.” Innovation on display during the event will include Ter- raCode, a sustainable water-based ink and coating range for paper and board packaging applications. Designed to address rising market and consumer demand for sustain- able packaging, the bio-renewable selection can be tai- lor-made for unique converter needs. Visitors to the Flint Group booth are in for a treat, with a lush three-hole tropical miniature golf course. Delegates can also sit down, relax and recharge at the tiki bar hos- pitality section, and enjoy refreshments while networking with each other and their hosts. “We’re poised to help cus- tomers, old and new, in person, as we highlight our suite of services and ground-breaking products,”added Mosely. Visit booth numbers 1549 and 1449 at the event.

right now, and based on the calls I get every day, the Cor- rugated Industry is feeling this labor shortage as badly as anyone. So, the question becomes: What can the Corrugated Industry do about it? And the answers to that question ha- ven’t changed that much since before the Covid-19 pan- demic. Jump on searching for the right hire while the market is hot! Many have decided after more than a year at home during the pandemic that they need something new and fresh. For these people, it’s not necessarily what they were doing before was bad, it just wasn’t as fulfilling as they wanted it to be, and they’re looking for something differ- ent. This is the opportunity to show the reality of the job, set expectations to succeed, and highlight the potential of a well-compensated career with hard work. How you sell the position to a potential hire is key. One key point missed in the Corrugated Industry is the stability of our positions. Many are looking for ways to better them- selves and have something long-term. They feel like life was put on hold for a year, and in many ways it was. Every- thing has been temporary and limited, with no guarantee of a future. So, make sure your people have the opportu- nity to grow. Offer training opportunities. Make it a point to promote from within and take a risk on that up and comer. It won’t work out every time. The people you invest in, and train might leave, but they might not. They might be the next great Plant Manager in your company. Next, candidates always inquire about compensation. This is nothing new for the Corrugated Industry. However, now they know they are in high demand and will request higher compensation. A candidate always will look for the opportunity to make more and have a consistent increase in income. You have two options. The first option is the simplest: pay more. Not all companies can, but in a com- petitive marketplace for labor, a lot of the time, the highest dollar wins. This is as true as it has ever been. If paying more isn’t an option, then you have to figure out other ways to entice employees to come back to work, to stay working for you, or to refer their friends. Some com- panies lean on extra perks or unique schedules to attract new talent. Extra vacation time, internal competitions with fun prizes or trips, free lunches, and other gimmicky perks might not be the reason someone joins your company, but those perks might keep someone there if it makes them feel valued and all else is equal. Employees that feel val- ued might also tell their friends how great their jobs are when there’s an opening. Keep in mind, in today’s market, employees know they can quit and get another job quickly because every- one is hiring right now. So, be a good employer and put your people first, burn calories to keep the reality of this “dream” job going. Finally, as we move forward from the Covid-19 era, what we have learned is employees are looking for ways

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August 9, 2021

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