LAW ENFORCEMENT RECOGNITION VIRTUAL AWARDS
MADD CALIFORNIA TEEN INFLUENCER GROUP
MADD California State Office 5455 Garden Grove Blvd. Suite 150, Westminster, CA 92683 (714) 838 - 6199 www.madd.org/ca
ABOUT THE MADD
TEEN INFLUENCER GROUP
MADD’s mission is to end drunk driving, help fight drugged driving, support the victims of
these violent crimes, and prevent underage drinking. The MADD Teen Influencer Group,
established in 2017, is an element of our underage drinking prevention programs that
creates a mutually beneficial relationship between program staff and youth in the local
communities they serve. The purpose of the Group is to provide leadership development
for teens by training them to be peer-to-peer educators. These teens provide MADD with
the youth perspective and use their voice to educate the public. They commit to take a
personal stand against drinking alcohol or consuming drugs before age 21 and riding
with someone who is impaired. Through planning and implementing fun activities and
environmental strategies in their community and schools, these teens develop valuable
skills and promote health and safety. The group participates in MADD’s signature events
which helps keep our work relevant to the next generation it serves. By reducing and
then eliminating underage drinking, these teens will help MADD end drunk driving.
OUR IMPACT SINCE 2017
150 Youth - Led Campaigns & Forums
36+ Teen Influencers
76 Peer - to - Peer Presentations
48,600+ Community
7 Annual Teen Influencer Summits
3 Annual Teen Influencer Institutes
Members Reached
ANNUAL TEEN INFLUENCER SUMMIT
The Annual Teen Influencer Summit is the culmination of the efforts of our MADD Teen
Influencer Group. They design and plan interactive, educational workshops for their peers
around various topics related to substance use, traffic safety, and leadership
development. In addition to MADD’s signature underage drinking prevention program
Power of You(th) ® , topics have included safe driving, mindfulness, social media, healthy
relationships, and confidence-building. Parent workshops led by MADD staff and
community partners have included MADD’s Power of Parents ® , marijuana and other drugs,
internet safety, and insurance for new drivers. This event is an opportunity to bring the
community together to learn about these important topics and provide leadership
development for our Teen Influencers.
MADD TEEN INFLUENCER INSTITUTE
MODULE 1
The Teen Influencer Institute is an intensive 5-week
MADD 101 and Power of You(th)
virtual summer program designed to train and
develop peer-to-peer educators. Graduates will be
MODULE 2
prepared to represent MADD on a local and national
Public Speaking
level and provide the youth perspective for
MODULE 3
underage drinking prevention programming as
Alcohol & Traffic Safety
MADD Teen Influencers. The Institute will be offered
live in the summer and will be made available by
MODULE 4
recording throughout the school year.
Social Media Best Practices
MODULE 5
Final Presentations
POWER OF YOUTH® Informs high school students of the science behind the legal drinking age of 21 and safe driving practices. This interactive program presented in classroom or assembly settings is effective in generating discussions about the consequences of poor choices and working to prevent underage drinking.
TEEN INFLUENCER SUMMIT
Who: MADD Teen Influencers, youth, parents and community partners across Southern California. What: One-day free event for teens and parents featuring youth-led educational workshops and activities, plus additional resources provided by community partners. Attendees receive t-shirt, giveaways, chances to win raffle prizes, and are provided lunch. Where: Various locations throughout Southern California. When: Los Angeles County — Saturday, November 4th, 2023 Why: To positively influence knowledge, attitudes and beliefs around underage substance use and impaired driving through leadership development opportunities provided by the Teen Influencer Group.
YOUTH-LED CAMPAIGNS
Who: MADD Teen Influencers and youth across California. What: Awareness campaigns and community forums designed and implemented by youth. Where: Areas in California deemed high-risk and/or underserved based on DUI collision data, local substance use surveys, and educational programming availability. When: Including but not limited to: • National Drug & Alcohol Facts Week (March) • Alcohol Awareness Month (April) • Mental Health Awareness/Global Youth Traffic Safety Month (May) • Prom/Graduation (May/June) • 100 Deadliest Days (Summer) • Substance Abuse Prevention Month, Teen Driver Safety Week, Red Ribbon Week (October) • Impaired Driving Prevention Month (December) Why: To reduce and prevent underage drinking and impaired driving based on factors identified in community needs assessment.
Join us for our 7th Annual MADD Teen Influencer Summit! This free, fun, interactive event welcomes students, parents, and prevention professionals for networking, resources, community service hours, and chances to win raffle prizes.
SATURDAY, NOVEMBER 4, 2023
9:00AM - 2:00PM
HOSTED BY LOS NIETOS MIDDLE SCHOOL
11425 RIVERA ROAD WHITTIER, CA 90606
REGISTER: TINYURL.COM/MADDCATEEN2023
For more information: Melissa Estelle, MPH Program Manager (714) 677 - 2556 melissa.estelle@madd.org @MADDCalifornia
#TAKEASTAND
#POWEROFYOUTH
#POWEROFYOU
#BETHEEXAMPLE
TEEN INFLUENCER PROJECTS
Monthly Newsletter features articles, graphics, videos and more on various topics related to substance use prevention and leadership development. The news- letter is distributed via email, social media, and our local website.
170+ VIEWS
5 EPISODES
Healthy Teen Talks is a podcast by teens for teens to discuss all things prevention with the Teen Influencer Group and various guests.
Social Media channels including Facebook, Insta- gram, YouTube and Tik Tok feature videos and PSAs created to highlight Teen Influencer projects and promote health and safety. @MADDCalifornia has over 3,650 combined followers and subscribers.
2023 FACEBOOK REACH: 15K+
2023 INSTAGRAM REACH: 39K+
TEEN INFLUENCER TESTIMONIALS
At MADD, we firmly believe that educating the next generation of drivers is key to eliminating drunk and drugged driving. As Teen Influencers, these young people develop empathy for those affected become committed to preventing this 100% preventable crime. They also gain crucial skills that not only prepare them to be confident leaders, but also empower them to make the smart decisions for the future.
Something which makes me proudest when it comes to being a Teen Influ- encer is being able to meet with my team and come up with ideas and make them a reality.
I think that my leadership abilities have im- proved since being a teen influencer re- quires extensive cooperation with other people and, so far, it's been going smoothly. I feel that I'm making a difference and con- tributing to the group's efforts.
I’m proud of my presentation skills. I was never too great at presenting in front of people I don’t know, but MADD has helped me overcome this challenge which in turn has made me a better teen influencer and student.
I have learned many saddening real stories and statistics during my time as a teen in- fluencer. Even when I am above 21, I will never drink out of moderation. I don’t think I will ever leave the house without thinking to be careful today, because if I’m not then an accident could occur and it could be my last day.
Great opportunity as a stepping stone into my volunteering jour- ney within my community and just has so much to give!
TEEN INFLUENCER GROUP SPONSORSHIP LEVELS
MADD embraces the value of our sponsors, and look to share their mission in conjunction with our own. Part of our mission is to prevent underage drinking — local staff, volunteers, and Teen Influencers conduct a variety of activities and events to empower youth to take a stand against alcohol and other drugs. The Teen Influencer Summit, Institute, and local youth-led campaigns are great opportunities to reach a variety of Southern California community members with our shared message. Below is a description of sponsorships levels available to assist MADD Teen Influencers in creating positive and impactful experiences in their educational efforts. Your organization’s sponsorship or in -kind donation will help engage the next generation of drivers and support young people as they pursue opportunities to enhance their leadership journey. Every contribution strengthens our mission to end impaired driving
PRESENTING SPONSOR - $10,000
• Recognition as Presenting Sponsor on all materials, including Summit t-shirts
• Speaking Opportunity and Recognition at Institute and Summit
Sponsor Booth at Summit
•
• Material Placement at Institute and Summit
• Ad Space in Event Programs and Healthy Teen Talks Podcast
• Website, Newsletter, & Social Media Recognition Acknowledgement in Media & News Releases
SCHOLARSHIP SPONSOR - $5,000
• Speaking Opportunity and Recognition at Institute & Summit
• Ad Space in Event Programs & Healthy Teen Talks Podcast
• Website, Newsletter, & Social Media Recognition
• Acknowledgement in Media & News Releases
• Material Placement at Institute & Summit
TEEN INFLUENCER GROUP SPONSORSHIP LEVELS
INFLUENCER SPONSOR - $2,500
• Website, Newsletter, & Social Media Recognition
• Recognition as Lunch Sponsor at Summit
• Material Placement at Institute & Summit
• Invitation to Institute Final Presentations
• Summit Event Day Participation
MADD ABOUT YOU SPONSOR - $1,000
• Website, Newsletter, & Social Media Recognition
• Recognition as Shirt Sponsor at Summit
• Material Placement at Summit
• Invitation to Institute Final Presentations
• Summit Event Day Participation
FRIEND OF MADD - $500
• Website, Newsletter, & Social Media Recognition
• Material Placement at Summit
• Invitation to Institute Final Presentations
• Summit Event Day Participation
UNDERWRITING OPPORTUNITIES ALSO AVAILABLE
Promotional Items
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Raffle Prizes
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Awards
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Entertainment
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TO CREATE CUSTOM PACKAGES, PLEASE CONTACT:
Melissa Estelle at Melissa.Estelle@madd.org or (714) 838-6199 ext. 6653
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