Exclusive survey-generated insights into Vancouver's Housing Market.
leading m arketindicators EXCLUSIVESURVEY-GENERATED INSIGHTSINTO VANCOUVER'SHOUSING MARKET
■
Published February2025
table of contents
2 INTRO
Each m onth,wecolectvaluableinsightsinto Vancouver'shousingm arketfrom ouradvisors.This inform ation isthen organized and aggregated byour inteligencedivision to shed lighton uniqueresale and pre-saletrends,m arketm om entum and consum erexpectationsnotfound in traditionaldata sources.
3 RESALEMARKET
4 PRE-SALEMARKET
5 MOMENTUM
6 EXPECTATIONS
7 OBSERVATIONS
Ryan Berlin VP,INTEL IGENCE &SENIORECONOMIST rberlin@ rennie.com
Ryan Wyse MARKETINTEL IGENCEMANAGER &LEAD ANALYST rw yse@ rennie.com
●
advisorm arketsurvey
2
LEADINGMARKETINDICATORS resale market
In line w ith typicalseasonality,there w ere signsofincreased resale m arket activity in January relativeto D ecem berw ith 78% ofadvisorsreporting higher open housetrafic.M eanwhile,thevastm ajorityofadvisors(80%)indicated thattherewasnochangein thenum berofofersoverasking.Theduration of tim ebetw een listing and receiving firstoferw asm ixed,w ith m ostadvisors (41% )reporting thatithad decreased.A l told,resalem arketactivity w as considered stable.
JANUARY2025
STEADY
Inthem ostrecentm onth,com paredtothepreviousm onth,thenum berofshowings/volum eofopenhousetrachas:
openhouse traffic
100%
78%
80%
60%
40%
VERSUSLASTMONTH
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0% 20%
11%
● Increased
● D ecreased
● N otchanged
Thenum berofoersperlistinghas:
of fersper listing
80%
60%
44%
40%
VERSUSLASTMONTH
20%
13%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
● Increased
● D ecreased
● N otchanged
Thenum berofoersorsoldpricesthatareoveraskinghas:
number of of fersover asking VERSUSLASTMONTH tim ebetw een listing and receiving ǡrst offer VERSUSLASTMONTH
80%
80%
60%
40%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0% 20%
7% 13%
● Increased
● D ecreased
● N otchanged
Thetim ebetwe nlistingapropertyforsaleand receivingtherstoerofpurchasehas:
60%
24% 35% 41%
40%
20%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
● Increased
● D ecreased
● N otchanged
●
advisorm arketsurvey
3
LEADINGMARKETINDICATORS pre-sale market
Pre-sale m arketactivity w asalso stable in January w ith 80% ofadvisors reporting no changein salescentretraficrelativeto D ecem ber.Thevast m ajorityofadvisors(70%+)indicated thatthevalueand prevalenceof incentivesincreased.Realtorincentivesw ereseen asthem ostprevalent(40% ) folowed byotherfinancialincentives(35%)and unit/dealupgrades(20%). O nly4% ofadvisorsreported thatpricediscountswerethem ostprevalent incentives.
JANUARY2025
STEADY
Thenum berofclientvisitstonon-renniepresentation/salescentreshas:
salescentre traffic
80%
80%
60%
40%
VERSUSLASTMONTH
20% 0%
20%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
● Increased
● D ecreased
● N otchanged
Theprevalenceofincentives(altypes,includingrealtor)has:
prevalanceof incentives (AL TYPES,INCLUDING REALTOR) VERSUSLASTMONTH
80% 100%
71%
60%
40%
29%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0% 20%
0%
● Increased
● D ecreased
● N otchanged
Thevalueofincentives(al types,includingrealtor)has:
value of incentives (AL TYPES,INCLUDING REALTOR) VERSUSLASTMONTH
80%
75%
60%
40%
25%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0% 20%
0%
● Increased
● D ecreased
● N otchanged
Thetypesofincentivescurentlyonoerinclude:
types of incentives on offer
35% 40%
40%
20%
20%
Realtorincentives
5%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
MOSTPREVALENT
● U nit/dealupgrades
● Realtorincentives
● O therfinancialincentives
● Price discounts
●
advisorm arketsurvey
4
MARKETSENTIMENT momentum
JANUARY2025
O veral,twothirdsofadvisorsindicated thatm arketm om entum picked up in January.M ostadvisors(72%)reported nochangein theam ountof m arketing/lead generation they w eredoing,w hile28% reported an increase. Buyerand selerparticipation rem ained prim arily situational,w ith 63% and 55% ofadvisorsreporting such,respectively.
UP
Marketm om entum is:
market momentum
100%
80%
67%
60%
40%
VERSUSLASTMONTH
28% 6%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0% 20%
● PickingUp
● SlowingDown
● Unchanged
Theam ountofm arketing/lead generationyou’redoinghas:
lead generation
72%
60%
40%
28%
VERSUSLASTMONTH
20%
0%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
● Increased
● D ecreased
● N otchanged
Broadly-speaking,whyareyourbuyersparticipatingintoday’sm arket?
buyer participation
80%
63%
60%
40%
33%
20%
Situational
4%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
MOSTPREVALENT
● Situational (divorce,los ofjob,kidsm oved out,changingcities,etc)
● O pportunistic (downsizerpriceadvantage,highprices,lim ited inventory,etc)
● Investm ent
Broadly-speaking,whyareyourselersparticipatingintoday’sm arket?
seler participation
80%
60%
55%
40%
27% 18%
20%
Situational
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
MOSTPREVALENT
● Situational (divorce,los ofjob,kidsm oved out,changingcities,etc)
● O pportunistic (downsizerpriceadvantage,highprices,lim ited inventory,etc)
● Investm ent
●
advisorm arketsurvey
5
MARKETSENTIMENT expectations
M ostadvisors(61%)indicated thatbuyerurgencywasunchanged m onth-over-m onth,while33% reported an increaseand 6% adecrease. M eanwhile,83% ofadvisorsreported no changein selerurgency,while17% said thaturgencyincreased.Them ajorityofadvisors(78%)thoughtbuyerprice expectationswererealistic,whileadvisorsweresplit50/50 on whetherornot selerprice expectationsw ere realistic.
JANUARY2025
STEADY
How hasyourbuyingclients'senseofurgencytotransactchanged?
buyer urgency
80%
61%
60%
40%
33%
VERSUSLASTMONTH
20%
6%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
● M oreurgency
● Les urgency
● N ochange
How hasyourselingclients'senseofurgencytotransactchanged?
seler urgency
83%
80%
60%
40%
VERSUSLASTMONTH
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0% 20% 17% 0%
● M oreurgency
● Les urgency
● N ochange
Areyourbuyers'priceexpectationsrealistic?
buyerprice expectations
78%
80%
60%
40%
REALISTIC
22%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0% 20%
● R ealistic
● U nrealistic
Areyourselers'priceexpectationsrealistic?
selerprice expectations
60%
50%
40%
UNREALISTIC
20%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
● R ealistic
● U nrealistic
●
advisorm arketsurvey
6
MARKETSENTIMENT observations Aspartofthesurvey,participating advisorsprovideadditionalfeedback and com m entary on relevantm arkettrends. Below isaselection ofthesecom m ents.
Slowerpre-salem arket.Som edevelopersgiving high credits.O thersarefrustrated and do notwantto give extraincentives.
●
advisorm arketsurvey
7
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7Made with FlippingBook - professional solution for displaying marketing and sales documents online