Leading Market Indicators

LEADINGMARKETINDICATORS pre-sale market

Pre-sale m arketactivity w asalso stable in January w ith 80% ofadvisors reporting no changein salescentretraficrelativeto D ecem ber.Thevast m ajorityofadvisors(70%+)indicated thatthevalueand prevalenceof incentivesincreased.Realtorincentivesw ereseen asthem ostprevalent(40% ) folowed byotherfinancialincentives(35%)and unit/dealupgrades(20%). O nly4% ofadvisorsreported thatpricediscountswerethem ostprevalent incentives.

JANUARY2025



STEADY

Thenum berofclientvisitstonon-renniepresentation/salescentreshas:

salescentre traffic

80%

80%

60%

40%

 VERSUSLASTMONTH

20% 0%

20%

Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%

● Increased

● D ecreased

● N otchanged

Theprevalenceofincentives(altypes,includingrealtor)has:

prevalanceof incentives (AL TYPES,INCLUDING REALTOR)  VERSUSLASTMONTH

80% 100%

71%

60%

40%

29%

Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0% 20%

0%

● Increased

● D ecreased

● N otchanged

Thevalueofincentives(al types,includingrealtor)has:

value of incentives (AL TYPES,INCLUDING REALTOR)  VERSUSLASTMONTH

80%

75%

60%

40%

25%

Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0% 20%

0%

● Increased

● D ecreased

● N otchanged

Thetypesofincentivescurentlyonoerinclude:

types of incentives on offer

35% 40%

40%

20%

20%

Realtorincentives

5%

Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%

MOSTPREVALENT

● U nit/dealupgrades

● Realtorincentives

● O therfinancialincentives

● Price discounts

●

advisorm arketsurvey

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