MARKETSENTIMENT momentum
JANUARY2025
O veral,twothirdsofadvisorsindicated thatm arketm om entum picked up in January.M ostadvisors(72%)reported nochangein theam ountof m arketing/lead generation they w eredoing,w hile28% reported an increase. Buyerand selerparticipation rem ained prim arily situational,w ith 63% and 55% ofadvisorsreporting such,respectively.
UP
Marketm om entum is:
market momentum
100%
80%
67%
60%
40%
VERSUSLASTMONTH
28% 6%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0% 20%
● PickingUp
● SlowingDown
● Unchanged
Theam ountofm arketing/lead generationyou’redoinghas:
lead generation
72%
60%
40%
28%
VERSUSLASTMONTH
20%
0%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
● Increased
● D ecreased
● N otchanged
Broadly-speaking,whyareyourbuyersparticipatingintoday’sm arket?
buyer participation
80%
63%
60%
40%
33%
20%
Situational
4%
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
MOSTPREVALENT
● Situational (divorce,los ofjob,kidsm oved out,changingcities,etc)
● O pportunistic (downsizerpriceadvantage,highprices,lim ited inventory,etc)
● Investm ent
Broadly-speaking,whyareyourselersparticipatingintoday’sm arket?
seler participation
80%
60%
55%
40%
27% 18%
20%
Situational
Jan M ar M ay Jul Sept N ov Jan M ar M ay Jul Sept N ov Jan 0%
MOSTPREVALENT
● Situational (divorce,los ofjob,kidsm oved out,changingcities,etc)
● O pportunistic (downsizerpriceadvantage,highprices,lim ited inventory,etc)
● Investm ent
●
advisorm arketsurvey
5
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