On Your Own Terms - December 2018

oyot The voice of Entrepreneurial Freedom ™ and the oyot network

December 2018

Why You Need to Know Your ‘Why’ Don’t Build Success You Hate

U nfortunately this time-honored business mantra, “If you’re not progressing, you’re regressing” has been the source of frustration for many an entrepreneur. While I fully understand this mindset, I don’t necessarily agree with it. The constant emphasis on never-ending growth —more clients, more money, and more expansion, etc. — can actually cause more problems than it helps, especially when it comes to running your own business. The constantly on, have to keep growing mentality and the self-created stress created by never slowing down is what causes so many entrepreneurs to wake up after five years without a day off, look in the mirror, and say, “This sucks! I want my life back.” Instead of making exponential growth the main goal for your business, I recommend that you focus on finding your “why,” instead. I’m going to ask all of you a couple of personal questions: Why do you do what you do? Did you go into business for yourself simply because you wanted to be your own

boss? Did you want more time away from the office to travel or to do stuff with your family? Are you happy with your current results? The reason you initially started your business, or your “why,” is going to look different depending on who you are as a person. No two entrepreneurs or business owners are exactly alike. Even if they are in the same business, on the same street, or next door to each other, their versions of success are going to look vastly different. My own “why” has definitely changed over the years. When my wife and I decided to have kids, we knew we were going to have to make a lot of changes in our business to ensure that our focus was where we wanted it to be: on each other, our twin boys, and of course, our dog Fin! The hardest part of this whole process is actually articulating your “why.” Your underlying driving force. Everyone can at least list a few reasons they got into business, but they often can’t pinpoint their “why” exactly. That’s the first step. You need to articulate it in some way. Whether you write it down or put it in your office somewhere, you need your “why” to be a constant front and center daily reminder. When opportunities, tasks, or obligations arise, individual version of success. It becomes the center point guiding your every business decision. For example, if you go into my office right now, you’ll find the walls covered with pictures of my family. I hang the photos there for one very important you can measure them against it and determine if it actually fits with your

reason. Yes, I love my wife and kids, so I want to look at them, but those pictures also serve as a daily reminder of my “why.” It took a long time for me to identify my own “why,” but once I did, I found that I can maintain my company’s success and have enough time to take (frightening) rides in the passenger seat while my boys practice for their driver’s test. I can still earn my desired revenue and take my wife out to a nice dinner to celebrate our 21st wedding anniversary this month. I can still generate leads and take a week off to celebrate Christmas with my family , exchange awesome homemade gifts, read a book by the fire, and take pictures of Fin in her Santa hat! Once you can articulate your own “why,” you’ll find it easier to give yourself permission to pull back. You’ll realize that business is personal and should be treated as such. Every business owner I meet says, “I could never do that. I could never take time off.” Yes, you can! You just have to plan for it by crafting a business that you can manage rather than letting your business manage you. You can get your life back and Do Business On Your Own Terms ® . Sometimes what’s needed to reboot yourself is a hard RESET. Learn how I might be able to help. Go to OYOT.com/RESET to find out how!



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