COVER STORY
A different kind of consumer unit has landed in Ireland – Meet FuseBox
Is circuit protection your business? Then you’ve probably heard of FuseBox. It landed in Ireland this year but has already made quite a splash across the water with its electrician-first products, competitive pricing and bold pink branding. Founded in Kilmarnock, Scotland in 2017 under the direction of Robin Forsyth – with industry experience dating back to 1996 – FuseBox has become the UK’s fastest-growing circuit protection company. Its formula is simple: listen to electricians and deliver products that make their lives easier. But launching in a new market raises fresh questions and challenges. THE BIG QUESTION: WHAT MATTERS MOST TO IRISH ELECTRICIANS? This has been at the top of FuseBox’s agenda leading up to its Irish launch. FuseBox has always aimed to strike a balance between what electricians want now and what they’ll need tomorrow, and that’s exactly the approach it’s bringing to Ireland. With a dedicated Irish range now available, it’s an exciting moment for contractors ready to see what a bold brand like FuseBox can do for them. CONTRACTOR-LED DESIGN IN EVERY FEATURE Traditional consumer units often feel cramped, leaving electricians wrestling for space. FuseBox gives you more room to work, making installations faster and tidier. Terminal bars are positioned above each DIN rail for wiring and testing, while all DIN rails are linked and fully removable so wiring behind them is hassle-free. In fact, its DIN rails are positioned 53mm from the base of the board, providing plenty of space so routing cables is effortless. Everything you need is in the box, including a full-length busbar that WITH A MOTTO OF ‘MAKING ELECTRICIANS SMILE’, FUSEBOX SUPPLIES A COMPREHENSIVE RANGE FOR EVERY JOB, OFFERING MORE SPACE TO WORK AND STRIPPING AWAY FIDDLY, OVERCOMPLICATED INSTALLATIONS…
“FuseBox has always aimed to strike a balance between what electricians want now and what they’ll need tomorrow, and that’s exactly the approach it’s bringing to Ireland.”
12 | IRELAND’S ELECTRICAL MAGAZINE
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