MSc Marketing & Strategy
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MSc Marketing & Strategy course entry details Start date: Sept 2025
MSc Management
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Fees & funding: For further information on the most up-to-date course fees, and our scholarship offering, please visit our MSc Marketing & Strategy web page.
Duration: 1 year, full-time
MSc Management of Information Systems & Digital Innovation
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W wbs.ac.uk/go/msms
Entry requirements: 2:1 (or international equivalent) achieved at Undergraduate level. Applicants from all disciplines are welcome. If English is not your first language, please note that you must meet a minimum overall standard in a recognised test of English. Further details of these tests and minimum overall scores are available on the MSc Marketing & Strategy web page.
Rankings
Career destinations All of our MSc students benefit from our dedicated CareersPlus service whilst at WBS. Our MSc Marketing & Strategy graduates are highly employable, and go into a range of industries and roles.
Why MSc Marketing & Strategy? This specialist course will equip you with the tools needed to make a desired impact on innovative marketing or strategic decisions, both within companies and from advisory functions in service providers and consultancies. Our unique combination of teaching, interaction with experts, and exposure to the latest contemporary content provides students with a platform to apply learned techniques to ‘real-world’ scenarios. You’ll gain the creative and analytical skillset needed to flourish in your career. You’ll critically assess how best to utilise marketing at the heart of organisational strategy. The intrinsically linked strands of this degree enhance your understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles, thereby furthering company development. Assessment and modules Over three terms you will complete six core modules, and three marketing and strategy related optional modules. Assessment of these modules will vary, and you could be assessed by group presentation, peer assessment, individual assignment, or examination. Your studies will be completed by either one further optional module and the Business in Practice module, or your Dissertation. Within the Dissertation option there are two possible approaches: ■ A company-based project with a sponsoring organisation, producing both an academic Dissertation and a management report for the company ■ A piece of marketing or strategy-related research which will see you develop more specific detailed knowledge in a particular area of marketing or strategy.
Core modules for 2025 entry ■ Critical Issues in Marketing ■ Strategic Management ■ Succeeding in a Sustainable Future ■ Negotiation ■ Market Research ■ Marketing and Strategy Analytics.
2nd in the UK and 7th in the world by QS
Optional Modules Optional modules can vary from year to year. Example optional modules may include: ■ Branding and Marketing Communications ■ Creating Value with Marketing Experiences ■ Marketing with Digital Disruption and Transformation ■ Digital Strategy and Agile Transformation ■ Design Thinking ■ Global Challenges in Management and Sustainability. Please note these modules are subject to change. Optional modules (Business in Practice route only) ■ Digital Business Services ■ Entrepreneurship and Business Venturing ■ Forecasting for Decision Makers ■ Governance, Corporate Responsibility and Ethical Business Practices ■ Creative People in Sustainable Organisations ■ International Business. Please note these modules are subject to change.
Class of 2024 profile
Number of students: 233
Number of nationalities: 26
Average age: 23
Capstone modules ■ Dissertation ■ Business in Practice.
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Master’s Courses 2025
wbs.ac.uk/go/masters
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