Art: making a house a home
In February 2022, Castle Fine Art announced the company’s latest partnership with national home staging company, Lemon & Lime Interiors, born from the home stager’s conviction that statement pieces of art can make a home stand out in the hot property market. Marking the occasion with a launch event at our gallery in Mailbox, Birmingham, Elaine Penhaul, founder of Lemon and Lime Interiors, told guests from the Midlands property sector: “We’re delighted to kick start this exciting and unique partnership with Castle Fine Art, which will enable us to incorporate fine art when staging our clients’ properties to enhance saleability. “Through investing in quality pieces, sellers can create a focal point at viewings that can resonate with prospective buyers at the upper end of the market - helping them to realise a home’s potential. “Staging a home using the furnishings that appeal to the target market, along with a small investment, can increase the offer value it attracts by up to 15%.”
And she added: “This new partnership with Castle Fine Art highlights our motivation to provide an outstanding staging service to estate agents, developers and vendors.” Amy Harrison, Brand Influencer & Relationship Manager at Castle Fine Art added: “We’re thrilled to be partnering with leading home staging firm Lemon and Lime Interiors, as we look to increase the visibility of our curated artwork in the property market. “We’re excited to see how Elaine and her team will integrate our pieces into their amazing property transformations.” With much more collaborative activity planned for the coming months, if interior styling and property trends are your passion, please sign up to our mailing list and subscribe to our YouTube channel to ensure you are the first to receive all news and updates about this project.
45 FINE ART COLLECTOR SPRING / SUMMER 2022
FINE ART COLLECTOR SPRING / SUMMER 2022 46
Made with FlippingBook - Online magazine maker