MANUFACTURING
Impact story - V-Zug August 2022 STI Leaders since
DRIVING SUSTAINABILITY THROUGH CIRCULAR INNOVATION V-Zug’s impact journey toward a future-fit home. How V-Zug evolved from a Swiss household-appliances stalwart to a leader in product circularity, carbon neutrality, and responsible value-chain stewardship.
V-Zug AG, headquartered in Zug, Switzerland, develops, manufactures, and services premium kitchen and laundry appliances, primarily in Switzerland. V-Zug’s core environmental foot- print is front-loaded in materials and lifecycle energy rather than in downstream product dis- posal alone. In recent years, V-Zug recognized that as a pre- mium appliance manufacturer, its greatest leve- rage for sustainability lay not just in incremental operational efficiencies, but in rethinking pro - duct design, material usage, and circularity across the full life cycle. It recognized that deep innovation in product systems, service models, and supply chain engagement would distingui- sh it in increasingly competitive and regula- tion-intense markets.
To align sustainability with business value, V-Zug anchored its strategy around three core dimen- sions: product circularity, climate and opera- tions, and responsible supply chains and social value. Its ambition: to move beyond compliance to become a benchmark for home-appliance impact.
More information about V-Zug’s pledges blab-switzerland.ch/company/v-zug-ag-2/
48 - Swiss Triple Impact Programme - Impact Report 2025
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