Impact story - V-Zug SUCCESS FACTORS & ENABLERS Strategic internal governance & incentives The introduction of an internal CO₂ tax is a powerful tool: it monetizes emissions and funnels capital toward pro- jects that accelerate the transition beyond mere offsets.
V-Zug’s story is one of product-system reinven- tion—shifting from linear manufacturing to cir- cular design, from energy-intensive factories to integrated energy-smart infrastructure, and from black-box procurement to supply-chain ac- countability. V-Zug’s story illustrates how a ma- ture, capital-intensive manufacturer can reorient itself. It is not only about reducing marginal emissions but rethinking how home appliances are made, used, and remade. In doing so, the company helps shift consumer expectations (durability, repair, upgrade), supplier behavior, and even norms of industrial manufacturing (ur- ban factories, vertical integration, energy hubs). Their story reorients the conversation: the greatest leverage is not just operational tweaks but rethinking how appliances are conceived, built, and re-circulated—anchoring value not just in ownership, but stewardship.
Learning orientation & innovation mindset Launching ambitious research programs (e.g. Materials for Circular Economy), collaborating with universities, pi- loting new models (Repurpose), and rethinking service/ product models reinforce a culture of iteration. Integration of the STI program The STI framework guided V-Zug in formalizing and structuring their sustainability strategy and roadmap.
Embedding circularity at product development Sustainability is not an add-on but a design standard from the earliest stages—durability, modularity, repairability are core design criteria rather than retrofits. Transparency, integrated reporting & stake- holder engagement Merging financial and sustainability reports, placing ESG on par with financial disclosure, and being recognized by consumer perception surveys help anchor sustainability into corporate legitimacy.
50 - Swiss Triple Impact Programme - Impact Report 2025
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